Business Development Manager – New Business Sales

SenseAI Innovations Ltd; Liverpool; On-site; GBP 60,000 - 120,000; Full time

Job summary

SenseAI Innovations Ltd is seeking an ambitious Business Development Manager to drive new customer acquisition and revenue growth. The role is hands-on, quota-driven and involves identifying, qualifying and winning new business while collaborating with the CEO, applications scientists and engineering team to address imaging and inspection challenges using SenseAI software.

You will build a robust sales pipeline, lead technical discussions, deliver compelling demonstrations and proposals, and

Qualifications

• Proven success in B2B new business sales.
• Experience selling into scientific and/or industrial imaging, analytical instrumentation, metrology, semiconductor, or related technology markets.
• Proactive self-starter with a strong work ethic and desire to win.
• Excellent communication, presentation and relationship-building skills.
• Strong organisational and pipeline management skills.
• Comfortable learning complex technical products and engaging with scientific customers.
• Degree (or equivalent experience) in science, engineering or another technical discipline.
• Enthusiasm for working in a fast-paced startup with significant responsibility and influence.

Responsibilities

• Generate and qualify new business opportunities through proactive outbound sales.
• Build, manage and convert a healthy sales pipeline.
• Lead technical sales discussions with industrial and scientific customers.
• Deliver presentations, demonstrations and commercial proposals.
• Negotiate and close software licence agreements.
• Work with our technical team to deliver successful customer evaluations.
• Grow long-term customer relationships and develop existing accounts.
• Represent SenseAI at customer visits, conferences and industry events.
• Capture market feedback to help shape future products and commercial strategy.

Skills

B2B sales

industrial imaging knowledge

communication skills

relationship-building

pipeline management

startup mindset

Education

Degree in science/engineering or technical discipline

Job description

Job Description

We’re looking for an ambitious Business Development Manager to drive new customer acquisition and revenue growth. This is a hands‑on, quota‑carrying sales role focused on identifying, qualifying and winning new business. You’ll work closely with the CEO, applications scientists and engineering team to help customers solve challenging imaging and inspection problems using SenseAI’s software. For the right person, this role offers a clear pathway into senior commercial leadership as the company grows. SenseAI develops AI‑powered computational imaging software that dramatically improves the speed, sensitivity and information content of scientific and industrial imaging systems. It’s a deep‑tech spin‑out from the University of Liverpool. Our software enables customers to acquire higher‑quality data faster (10×) using existing hardware, helping accelerate inspection and research across semiconductor manufacturing, advanced materials and scientific imaging. We have customers all over the world and are now moving the business to the next level.

Responsibilities

• Generate and qualify new business opportunities through proactive outbound sales.
• Build, manage and convert a healthy sales pipeline.
• Lead technical sales discussions with industrial and scientific customers.
• Deliver presentations, demonstrations and commercial proposals.
• Negotiate and close software licence agreements.
• Work with our technical team to deliver successful customer evaluations.
• Grow long‑term customer relationships and develop existing accounts.
• Represent SenseAI at customer visits, conferences and industry events.
• Capture market feedback to help shape future products and commercial strategy.

Preferred Qualifications

• Essential
  • Proven success in B2B new business sales.
  • Experience selling into scientific and/or industrial imaging, analytical instrumentation, metrology, semiconductor, or related technology markets.
  • A proactive, self‑starting attitude with a strong work ethic and desire to win.
  • Excellent communication, presentation and relationship‑building skills.
  • Strong organisational and pipeline management skills.
  • Comfortable learning complex technical products and engaging with scientific customers.
  • Degree (or equivalent experience) in science, engineering or another technical discipline.
  • Enthusiasm for working in a fast‑paced startup where you'll have significant responsibility and influence.
• Desirable
  • Experience selling into semiconductor manufacturing.
  • Experience with electron microscopy, spectroscopy, X‑ray, optical imaging or other advanced characterisation techniques.
  • Experience selling AI, software or computational imaging solutions.
  • Previous experience in a startup or high‑growth technology company.

Who You’ll Be

You’re ambitious, commercially driven and naturally curious. You enjoy opening doors, winning new business and building long‑term customer relationships. You’re comfortable working with technically sophisticated customers, thrive in a startup environment and want to help build a world‑class commercial organisation. While experience in electron microscopy is advantageous, we’re equally interested in candidates with experience in other scientific or industrial imaging technologies who have the drive and ability to learn quickly.

Full time, Hybrid (UK) with regular travel to our Liverpool HQ and customer sites. Competitive basic salary plus uncapped commission, with significant career progression and equity potential.