Business Development Manager - Market Research

Vertical Advantage; London; On-site; GBP 60,000 - 75,000; Full time

Job summary

A leading insights provider is seeking a Business Development Manager to drive new client acquisition and the growth of existing accounts within the FMCG space. This mid-senior level role embraces a self-starter mentality suited for a dynamic environment. The position offers a competitive salary, career growth prospects, and an opportunity to work with cutting-edge insights and data.

Benefits

Career progression opportunities

Collaborative team culture

Access to cutting-edge data and insights

Qualifications

• Proven track record in B2B sales, ideally in data or market research.
• Experience in FMCG or retail sectors valued.
• Strong proactive approach with excellent communication skills.

Responsibilities

• Identify and secure new clients within FMCG and retail.
• Manage the sales pipeline from prospecting to closing.
• Enhance client relationships and maximize subscription value.

Skills

Communication

Negotiation

Presentation

Sales Management

Consultative Selling

Education

Bachelor's degree in Business or related field

Tools

Salesforce

Job description

Business Development Manager - Market Research

Business Development Manager - Market Research

This range is provided by Vertical Advantage. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

Direct message the job poster from Vertical Advantage

I connect Business Development, Account Management, Customer Success and Insights people with Saas companies and MarTech agencies - Principal…

A leading insights provider to the FMCG space is seeking a commercially driven Business Development Manager to join its high-performing commercial team.

This role is ideal for a self-starter who thrives in a fast-paced environment and understands how insight, data, and strategy can fuel growth. The primary focus will be new business acquisition, but you will also play a key role in developing and expanding relationships with existing clients.

Key Responsibilities:

New Business

• Identify, target, and secure new clients within the FMCG and retail space
• Own the full sales cycle—from prospecting and pitching to closing and onboarding
• Build and maintain a robust pipeline, with clear forecasting and CRM management
• Use insight-led consultative selling to tailor solutions to each client’s strategic goals

Account Growth & Customer Success

• Work closely with existing clients to understand evolving needs and identify upsell or cross-sell opportunities
• Ensure client satisfaction, renewals, and consistent usage of services and insights
• Act as a strategic advisor, helping clients unlock maximum value from their subscriptions or bespoke projects
• Collaborate with research and product teams to feed in client feedback and shape future offerings

Who We’re Looking For:

• Proven track record in B2B sales, ideally within data, market research, insights, or consultancy
• Experience selling into or working with FMCG, retail, food & drink, or out-of-home sectors
• Strong hunter mentality with the ability to uncover pain points and position relevant solutions
• Excellent communication, negotiation, and presentation skills
• Commercially curious and motivated by performance and results
• CRM-savvy (e.g. Salesforce) with a structured, proactive approach to sales management
• Experience in managing or growing client accounts is a plus

What’s On Offer:

• Career progression opportunities in a growing and ambitious business
• Collaborative, entrepreneurial team culture
• Access to cutting-edge data and insights that make a real impact

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Sales and Business Development

• Industries

  Food and Beverage Services, Market Research, and Technology, Information and Media

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