Business Development Manager - Heath and Fitness

Parna Recruitment; High Wycombe; On-site; GBP 70,000 - 110,000; Full time

Benefits offered by this job

Uncapped commission

Founder mentorship

Cross-functional exposure

US travel

Ownership opportunity

Job summary

Parna Recruitment seeks a high-energy, commercially minded Sales & Operations Executive to drive growth in FMCG, health & wellness, and consumer products across the UK and US. You’ll open doors, build relationships with gyms, retailers, wholesalers and distributors, own new business and manage existing accounts, while coordinating stock, fulfilment and logistics.

You’ll work directly with the founder, influence multiple functions, and enjoy uncapped commission, mentorship, and the chance to help

Qualifications

• Experience selling FMCG, health, wellness or consumer products into gyms, retailers, wholesalers or distributors.
• Proven ability to open new accounts and win new business.
• Strong relationship building with buyers, owners and decision-makers.

Responsibilities

• New Business: Identify and win new retail, wholesale and distribution accounts.
• Health & Fitness Channels: Develop opportunities across gyms, health clubs and sports facilities.
• Retail & FMCG: Build relationships with buyers, retailers, wholesalers and distributors.
• International Growth: Develop opportunities across UK, US and other international markets.
• Account Management: Look after existing customers and drive reorders.
• Operations: Coordinate stock, fulfilment, shipments and logistics across UK/US.
• E-commerce & Social: Support TikTok Shop, social media and content activity.
• AI: Use AI tools to work faster and smarter across sales, marketing and operations.

Skills

Sales ability

Commercial instinct

Networking

Account development

Communication

Job description

Business Development Manager - Heath and Fitness

FMCG | Health & Wellness | Retail | UK & US

We’re looking for a high-energy, commercially minded Sales & Operations Executive to join a fast-growing consumer products business entering an exciting phase of expansion.

We’re looking for someone who knows how to open doors, build relationships and win new accounts — ideally someone with experience selling FMCG, health, wellness or consumer products into gyms, health clubs, retailers, wholesalers, distributors or other relevant channels.

You’ll work directly with the founder and play a key role in growing the business across the UK and internationally, including a major push into the US.

What You’ll Own

• New Business: Identify and win new retail, wholesale and distribution accounts.
• Health & Fitness Channels: Develop opportunities across gyms, health clubs, sports facilities and other relevant channels.
• Retail & FMCG: Build relationships with buyers, retailers, wholesalers and distributors.
• International Growth: Help develop new opportunities across the UK, US and other international markets.
• Account Management: Look after existing customers, drive reorders and build long-term relationships.
• Operations: Coordinate stock, fulfilment, shipments and logistics across UK and US operations.
• E-commerce & Social: Support TikTok Shop, social media, content and creator activity.
• AI: Use AI tools to work faster and smarter across sales, marketing and operations.

Who We’re Looking For:

You might already be working in FMCG, health, wellness, sports, nutrition or consumer products and have a network of contacts or a proven ability to open new accounts.

You’ll be someone who:

• Has genuine sales ability and commercial instinct.
• Is comfortable picking up the phone, sending the email and chasing the opportunity.
• Understands how to sell into retail, wholesale, distribution and health/fitness channels.
• Can build relationships with buyers, owners and decision-makers.
• Is target-driven and motivated by winning new business.
• Is highly organised and capable of managing sales alongside operational responsibilities.
• Understands social media, e-commerce and TikTok.
• Is comfortable using AI tools in their day-to-day workflow.
• Is entrepreneurial, proactive and happy operating in an environment where things move quickly.

You don’t need to have done everything before. We’re looking for someone with the right commercial experience, attitude and ambition to grow with the business.

Why Join?

You’ll work directly with the founder, have significant responsibility from day one and be involved in multiple areas of the business rather than being restricted to one narrow sales function.

There is a genuine opportunity to build something, open new markets and directly influence growth, with the potential to develop your role as the business scales.

What’s On Offer

• Uncapped commission on top of your salary.
• Direct exposure to and mentorship from the founder.
• The opportunity to work across sales, operations, marketing and e-commerce.
• US travel and involvement in international expansion.
• A key role within a rapidly growing consumer products business.
• The opportunity to take ownership, develop quickly and have a direct impact on growth.