Business Development Manager (EdTech)

S Knights Recruitment; Penwortham; Hybrid; GBP 30,000 - 36,000; Full time

Benefits offered by this job

Hybrid working

Birthday leave

25 days annual leave

Bank holidays

Bonus potential

Job summary

S Knights Recruitment is seeking a Business Development Manager (EdTech) to own a regional sales territory in the UK. The role involves developing new business and expanding existing accounts across schools, colleges, MATs, and education providers.

You will engage with senior stakeholders to tailor EdTech solutions and lead product demonstrations and proposals. The position is full-time, hybrid (Lancaster office with home-office days) with a generous bonus structure and opportunities for career

Qualifications

• Proven experience in Business Development or Education sales with a track record of meeting targets.
• Excellent relationship-building and stakeholder management across education or commercial organisations.
• Experience managing a sales pipeline and CRM system.
• Strong presentation, negotiation and consultative selling skills.
• Organised and able to manage multiple priorities in a target-driven environment.

Responsibilities

• Develop and implement a regional business development strategy delivering sustainable sales growth across schools, colleges, training providers and international markets.
• Generate new opportunities through proactive prospecting, networking, referrals, inbound inquiries, product demonstrations and consultative selling.
• Build long-term relationships with senior decision-makers and education partners.
• Promote EdTech, literacy and digital learning solutions across the assigned region.
• Manage the full sales cycle from lead generation to proposal, negotiation and onboarding.
• Identify opportunities to expand existing accounts through cross-selling and partnerships.

Skills

Relationship building

Consultative selling

Pipeline management

Presentation skills

Negotiation

Communication

Tools

CRM system

Job description

Business Development Manager (EdTech)

Location: Lancaster (Hybrid – 3 days office, 2 days home including Fridays)

Salary: £30,000 – £36,000 + Generous Bonus

Contract: Full-time | Permanent

About the Organisation

Our client is a respected and innovative organisation operating within the Education Technology (EdTech) and Awarding Organisation sectors, providing high-quality digital learning solutions, literacy and numeracy software, qualifications, and educational services across the UK and internationally.

Working with schools, colleges, training providers, local authorities, and education organisations, they help improve learner outcomes through innovative technology and sector-leading educational products. With ambitious growth plans, investment in innovation, and a collaborative culture, this is an excellent opportunity to develop your career within one of the UK's fastest-growing education markets.

Role

As Business Development Manager, you will take ownership of a regional sales territory, developing new business opportunities while growing existing customer accounts across the education sector.

You’ll work consultatively with schools, Multi‑Academy Trusts (MATs), colleges, training providers, local authorities, and international education partners to understand their needs and recommend innovative EdTech, digital learning, and education software solutions.

Key Responsibilities

• Develop and implement a regional business development strategy that delivers sustainable sales growth across schools, colleges, training providers, and international education markets.
• Generate new business opportunities through proactive prospecting, networking, referrals, inbound enquiries, product demonstrations, and relationship-led consultative selling.
• Build long‑term relationships with school leaders, senior decision-makers, local authorities, Multi‑Academy Trusts, education providers, and international education partners.
• Promote innovative Education Technology solutions, literacy software, digital learning platforms, educational resources, and wider education services across your assigned region.
• Manage the complete sales cycle from lead generation and discovery meetings through presentations, proposal development, negotiation, contract agreement, and customer onboarding.
• Identify opportunities to expand existing customer accounts through strategic account management, cross‑selling, upselling, and long‑term partnership development.
• Deliver engaging face‑to‑face and virtual product demonstrations, presentations, exhibitions, conferences, and education sector networking events.
• Maintain an accurate CRM pipeline, monitor sales performance, produce forecasts, and use market intelligence to identify emerging opportunities and customer trends.
• Work collaboratively with Marketing, Customer Experience, Product Development, and internal commercial teams to maximise customer engagement and commercial success.
• Provide customer feedback and sector insight to support product development, pricing strategy, innovation, and continuous improvement across the organisation.

Ideal Candidate

We’re looking for a commercially driven sales professional who enjoys building relationships and delivering consultative solutions within EdTech, Education, SaaS, or B2B sales environments.

You’ll have

• Proven experience within Business Development, Account Management, Education Sales, School Partnerships, or consultative B2B sales with a consistent record of achieving commercial targets.
• Excellent relationship‑building skills with the ability to influence senior stakeholders and develop trusted partnerships across education or commercial organisations.
• Experience managing a sales pipeline, CRM system, customer accounts, and regional territory while balancing new business development with account growth.
• Strong presentation, negotiation, communication, and consultative selling skills with the confidence to deliver product demonstrations and commercial proposals.
• Excellent organisational skills with the ability to manage multiple priorities, work independently, and deliver results within a target‑driven environment.
• A proactive, commercially focused approach with the motivation to identify opportunities, solve customer challenges, and contribute to long‑term business growth.

Desirable

• Experience selling Education Technology (EdTech), SaaS, education software, digital learning platforms, MIS systems, literacy or numeracy software, or educational services.
• Knowledge of the UK education sector, including schools, colleges, Multi‑Academy Trusts (MATs), training providers, or local authorities.
• Experience working with education procurement processes, framework agreements, tenders, or public sector sales environments.
• Willingness to travel throughout the UK, with occasional overnight stays and regular attendance at the Lancaster Head Office.

Benefits

• Competitive salary of £30,000 – £36,000 plus generous bonus.
• Hybrid working with flexible working options available.
• 25 days annual leave plus bank holidays, birthday leave, Christmas closure days, and the option to purchase additional annual leave.
• Competitive pension scheme and enhanced family‑friendly benefits.
• Ongoing learning, professional development, and genuine career progression opportunities.
• Cycle to Work Scheme, Home & Tech Scheme, discounted gym membership, wellbeing support, and virtual GP access.
• Collaborative, innovative culture within a market‑leading Education Technology organisation.