Business Development Manager (Edtech)

S Knights Recruitment; South Ribble; Hybrid; GBP 30,000 - 36,000; Full time

Benefits offered by this job

Hybrid working

25 days annual leave

Generous bonus

Pension scheme

Cycle to Work

Wellbeing support

Job summary

S Knights Recruitment is seeking a commercially driven Business Development Manager to join a leading EdTech organisation in Lancaster on a hybrid basis. You will own a regional sales territory, build relationships with schools, MATs, colleges, and international partners, and consultatively sell EdTech, digital learning and education software solutions.

The ideal candidate will have proven B2B education sales experience, strong relationship-building, and ability to manage a CRM, pipeline and

Qualifications

• Proven experience in B2B sales within EdTech or education sector.
• Excellent relationship-building and ability to influence senior stakeholders.
• Experience managing sales pipeline, CRM, and regional territory.
• Strong presentation, negotiation and consultative selling skills.
• Organisational skills to manage multiple priorities and hit targets.

Responsibilities

• Develop regional sales strategy and deliver sustainable growth across schools, colleges and partners.
• Generate new business via prospecting, referrals, inbound inquiries, demos and proposals.
• Build long-term relationships with school leaders, MATs, and education partners.
• Promote EdTech, literacy software, and digital learning solutions.
• Manage full sales cycle from lead to contract and onboarding.
• Expand existing accounts through cross-selling and upselling.
• Deliver product demonstrations and presentations at events and online.
• Maintain CRM pipeline, monitor performance, and produce forecasts.
• Collaborate with Marketing, Product and Customer teams to maximise engagement.

Job description

Business Development Manager (EdTech)

Location: Lancaster (Hybrid - 3 days office, 2 days home including Fridays)

Salary: £30,000 - £36,000 + Generous Bonus

Contract: Full-time | Permanent

Are you an ambitious Business Development Manager, Education Sales Manager, EdTech Sales Executive, School Partnerships Manager, or Account Manager looking to make a real impact within the Education Technology sector? This is an exciting opportunity to join a leading organisation delivering innovative digital learning solutions, literacy software, and education technology to schools, colleges, training providers, and international education partners. If you're passionate about consultative sales, developing long‑term client relationships, and driving commercial growth, we'd love to hear from you.

About the Organisation

Our client is a respected and innovative organisation operating within the Education Technology (EdTech) and Awarding Organisation sectors, providing high‑quality digital learning solutions, literacy and numeracy software, qualifications, and educational services across the UK and internationally. Working with schools, colleges, training providers, local authorities, and education organisations, they help improve learner outcomes through innovative technology and sector‑leading educational products. With ambitious growth plans, investment in innovation, and a collaborative culture, this is an excellent opportunity to develop your career within one of the UK's fastest‑growing education markets.

The Role

As Business Development Manager, you will take ownership of a regional sales territory, developing new business opportunities while growing existing customer accounts across the education sector. You'll work consultatively with schools, Multi‑Academy Trusts (MATs), colleges, training providers, local authorities, and international education partners to understand their needs and recommend innovative EdTech, digital learning, and education software solutions.

Key Responsibilities

• Develop and implement a regional business development strategy that delivers sustainable sales growth across schools, colleges, training providers, and international education markets.
• Generate new business opportunities through proactive prospecting, networking, referrals, inbound enquiries, product demonstrations, and relationship‑led consultative selling.
• Build long‑term relationships with school leaders, senior decision‑makers, local authorities, Multi‑Academy Trusts, education providers, and international education partners.
• Promote innovative Education Technology solutions, literacy software, digital learning platforms, educational resources, and wider education services across your assigned region.
• Manage the complete sales cycle from lead generation and discovery meetings through presentations, proposal development, negotiation, contract agreement, and customer onboarding.
• Identify opportunities to expand existing customer accounts through strategic account management, cross‑selling, upselling, and long‑term partnership development.
• Deliver engaging face‑to‑face and virtual product demonstrations, presentations, exhibitions, conferences, and education sector networking events.
• Maintain an accurate CRM pipeline, monitor sales performance, produce forecasts, and use market intelligence to identify emerging opportunities and customer trends.
• Work collaboratively with Marketing, Customer Experience, Product Development, and internal commercial teams to maximise customer engagement and commercial success.
• Provide customer feedback and sector insight to support product development, pricing strategy, innovation, and continuous improvement across the organisation.

The Ideal Candidate

We're looking for a commercially driven sales professional who enjoys building relationships and delivering consultative solutions within EdTech, Education, SaaS, or B2B sales environments.

You'll have:

• Proven experience within Business Development, Account Management, Education Sales, School Partnerships, or consultative B2B sales with a consistent record of achieving commercial targets.
• Excellent relationship‑building skills with the ability to influence senior stakeholders and develop trusted partnerships across education or commercial organisations.
• Experience managing a sales pipeline, CRM system, customer accounts, and regional territory while balancing new business development with account growth.
• Strong presentation, negotiation, communication, and consultative selling skills with the confidence to deliver product demonstrations and commercial proposals.
• Excellent organisational skills with the ability to manage multiple priorities, work independently, and deliver results within a target‑driven environment.
• A proactive, commercially focused approach with the motivation to identify opportunities, solve customer challenges, and contribute to long‑term business growth.

Desirable:

• Experience selling Education Technology (EdTech), SaaS, education software, digital learning platforms, MIS systems, literacy or numeracy software, or educational services.
• Knowledge of the UK education sector, including schools, colleges, Multi‑Academy Trusts (MATs), training providers, or local authorities.
• Experience working with education procurement processes, framework agreements, tenders, or public sector sales environments.
• Willingness to travel throughout the UK, with occasional overnight stays and regular attendance at the Lancaster Head Office.

Benefits

• Competitive salary of £30,000 - £36,000 plus generous bonus.
• Hybrid working with flexible working options available.
• 25 days annual leave plus bank holidays, birthday leave, Christmas closure days, and the option to purchase additional annual leave.
• Competitive pension scheme and enhanced family‑friendly benefits.
• Ongoing learning, professional development, and genuine career progression opportunities.
• Cycle to Work Scheme, Home & Tech Scheme, discounted gym membership, wellbeing support, and virtual GP access.
• Collaborative, innovative culture within a market‑leading Education Technology organisation.