Business Development Manager – Coatings / DIY

Certus Recruitment Group; Greater London; Hybrid; GBP 40,000 - 70,000; Full time

Job summary

A fast-growing design-led decorating brand is seeking a Business Development Manager to enhance market growth in London. This position involves building key relationships and driving sales efforts while enjoying a supportive and dynamic work environment with excellent benefits.

Benefits

26 days holiday + birthday off + additional year-end leave

Private health insurance through Vitality

Share options and pension scheme

Flexible working environment

Monthly team recognition and wellbeing-focused benefits

Qualifications

• Proven sales experience within trade, construction, or home improvement sectors.
• Strong commercial acumen with ability to present to senior decision-makers.
• A full driving license and access to own vehicle is essential.

Responsibilities

• Drive new business and expand products across London.
• Manage relationships with developers, architects, and contractors.
• Achieve revenue targets and track sales activities.

Skills

Sales

Commercial Acumen

Relationship Management

Self-motivated

Job description

Business Development Manager – Coatings / DIY

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Certus Recruitment Group provided pay range

This range is provided by Certus Recruitment Group. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

Business Development Manager – Coatings / DIY

London - Hybrid

Our client, a fast-growing, design-led decorating brand, is looking for a Business Development Manager to join their London-based team and help drive growth across the trade and specification market.

With their focus on high-quality, sustainably produced paints, wallpapers and tools, this brand is redefining how decorators, contractors and design professionals approach their work — offering not just products, but a fresh perspective on decorating, with expert support and a strong sense of community at its core.

This is a brilliant opportunity to join a company that’s making real waves in the industry — offering standout products, a strong brand, and an environment where people are empowered to thrive.

The Role

As a Business Development Manager, you will be responsible for driving new business and expanding products across a defined London territory. This will include managing and growing relationships with developers, architects, interior designers, and contractors to ensure the brand is specified and used on projects ranging from new builds to commercial refurbishments.

Based in London (2 days a week in-office), the role will also involve regular site visits across the M25 area. You will work closely with an in-store team and design consultants to deliver a joined-up customer experience and provide hands-on support — from on-site demonstrations to colour consultations.

Key Responsibilities

• Achieve revenue targets across the assigned territory
• Build and manage relationships with key trade customers and project stakeholders
• Present product solutions to large contractor groups and end users
• Conduct product training, trials and site demos
• Collaborate with the store team and in-house colour consultants
• Track and maintain weekly sales activity and client records

The Ideal Candidate

• Proven sales experience within trade, construction, or the home improvement sector
• Experience working with contractors, developers or design professionals
• Strong commercial acumen and confident presenting to senior decision-makers
• Highly self-motivated, organised, and comfortable working independently
• A full driving licence and access to your own vehicle is essential

What’s on Offer

• 26 days holiday + birthday off + additional year-end leave
• Private health insurance through Vitality
• Share options and pension scheme
• Flexible working environment
• Monthly team recognition and wellbeing-focused benefits

Certus Recruitment Group is a well-established and experienced specialist consultancy providing sales, marketing, and IT recruitment services, across the UK, Europe, North America, and Australia.

If you are ready to take your sales career to the next level and make a significant impact, apply now!

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Sales and Business Development

• Industries

  Retail Furniture and Home Furnishings, Paint, Coating, and Adhesive Manufacturing, and Construction

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