Business Development Manager - Coatings / DIY

Certus Sales Recruitment; Greater London; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A leading design-led decorating brand seeks a Business Development Manager in London to drive business growth in the trade and specification market. You'll manage key relationships and support new projects with developers and contractors, ensuring the brand is utilized across various applications. With a focus on sustainability and quality, this role offers a competitive salary package and benefits for high-performance individuals.

Benefits

26 days holiday + birthday off

Private health insurance

Share options and pension scheme

Product allowance

Flexible working environment

Qualifications

• Proven sales experience within trade, construction, or home improvement sector.
• Experience with contractors, developers, or design professionals.
• Strong commercial acumen and confidence presenting to decision-makers.

Responsibilities

• Achieve revenue targets across the assigned territory.
• Build and manage relationships with clients and stakeholders.
• Conduct product training, trials, and site demos.

Skills

Sales experience

Commercial acumen

Presentation skills

Self-motivation

Job description

Business Development Manager – Coatings / DIY
London - Hybrid
£50,000 Base, £20,000 OTE + Great Benefits

Our client, a fast-growing, design-led decorating brand, is looking for a Business Development Manager to join their London-based team and help drive growth across the trade and specification market.

With their focus on high-quality, sustainably produced paints, wallpapers and tools, this brand is redefining how decorators, contractors and design professionals approach their work — offering not just products, but a fresh perspective on decorating, with expert support and a strong sense of community at its core.

This is a brilliant opportunity to join a company that’s making real waves in the industry — offering standout products, a strong brand, and an environment where people are empowered to thrive.

The Role

As a Business Development Manager, you will be responsible for driving new business and expanding products across a defined London territory. This will include managing and growing relationships with developers, architects, interior designers, and contractors to ensure the brand is specified and used on projects ranging from new builds to commercial refurbishments.

Based in London (2 days a week in-office), the role will also involve regular site visits across the M25 area. You will work closely with an in-store team and design consultants to deliver a joined-up customer experience and provide hands-on support — from on-site demonstrations to colour consultations.

Key Responsibilities

• Achieve revenue targets across the assigned territory
• Build and manage relationships with key trade customers and project stakeholders
• Present product solutions to large contractor groups and end users
• Conduct product training, trials and site demos
• Collaborate with the store team and in-house colour consultants
• Track and maintain weekly sales activity and client records

The Ideal Candidate

• Proven sales experience within trade, construction, or the home improvement sector
• Experience working with contractors, developers or design professionals
• Strong commercial acumen and confident presenting to senior decision-makers
• Highly self-motivated, organised, and comfortable working independently
• A full driving licence and access to your own vehicle is essential

What’s on Offer

• £50,000 base salary + £20,000 OTE
• 26 days holiday + birthday off + additional year-end leave
• Private health insurance through Vitality
• Share options and pension scheme
• Product allowance
• Flexible working environment
• Monthly team recognition and wellbeing-focused benefits

Certus Recruitment Group is a well-established and experienced specialist consultancy providing sales, marketing, and IT recruitment services, across the UK, Europe, North America, and Australia.

If you are ready to take your sales career to the next level and make a significant impact, apply now!