Business Development Manager - Associations

Association of Association Executives; London; Hybrid; GBP 40,000 - 44,000; Full time

Job summary

An established industry player is seeking a dynamic Business Development Manager to promote London to the association sector. This exciting role involves identifying potential clients, managing key accounts, and contributing to the economic benefits of the city. You will work closely with various stakeholders to enhance London's appeal for international events. If you're passionate about sales and have a knack for relationship building, this is the perfect opportunity to make a significant impact in a vibrant and growing organization.

Benefits

30 days’ holiday

Excellent employer pension contribution

Medical Cash Plan

Flexible working patterns

Qualifications

• Proven track record in sales and account management.
• Strong knowledge of the London business tourism product.

Responsibilities

• Develop and implement business sales and marketing plans.
• Manage enquiries and follow-ups to conversion.
• Research and source new leads and opportunities.

Skills

Sales Experience

Account Management

Relationship Building

Project Management

Market Research

Education

Bachelor's Degree

Tools

CRM Software

Microsoft Office

Job description

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• Business Development Manager - Associations

Contract type Permanent & Full-time

Closing date 23 May 2025 05:00 PM

Location London, UK

Salary £ 40,000 - 44,000 per year

About the Organisation

We are a dynamic and growing organisation focused on attracting people and businesses into London now and in the future, securing economic benefits for the city and strengthening London’s reputation as the world’s greatest city. We passionately champion London's excellence with one confident and powerful voice to businesses, event organisers, students and visitors, and work to position London & Partners as the experts to partner with when looking to set up business or host a major corporate, sporting or cultural event in the capital.

About the role

To be an integral member of the association sales team to promote London to the association sector. Identifying and targeting potential clients and intermediaries to win bids for London and to contribute to the economic benefit of the city and L&P’s targets. Working closely with stakeholders and L&P to improve London’s offering to attract international association events to the city.

Responsibilities

Key Tasks:

• Contribute to developing, implementing and delivering the business sales & marketing plan and company vision.
• To develop a portfolio of assigned key accounts and congress organiser accounts to develop and retain
• Assist with managing new enquiries by telephone, email and website, in conjunction with the Association's Sales team.
• Manage enquiry follow-up to conversion, including site inspection facilitation/visits if required.
• Maintain the IDSS Account management system regarding the accuracy of data.
• Research potential leads for pipelines from ICCA, Trade magazines and relevant partners.
• Work with the Head of Associations in the organisation and implementation of external research projects to develop new business and international Congress leads.
• Assist with larger citywide bid documents, including housing and managing the charter contract relationships, and education
• Manage the Associations data for ICCA rating.
• Research, organise and deliver sales missions or individual sales appointments with or without partners and as per outlined sales objectives.
• Proactively research and source new leads by telephone, email and website, from start-up to conversion, including site inspection facilitation/visits if required
• Maintain the CRM Account management system concerning the accuracy of data
• Attend trade shows as required to manage incoming enquiries, including the follow-up and communication post activity
• To identify potential clients for Hosted Buyers programmes, sales missions and familiarisation events
• Project management for Association client events, partner events and potential sales missions
• To actively participate in Team Association partners' meetings/Charter meetings
• To take an active project management role in identifying, recruiting and managing suitable ambassadors for the London Ambassador programme and/or advisory board.
• Any other reasonable duties as allocated by the line manager, eg competitor knowledge and analysis, CRM reporting
• Assist with budget management
• Lead on large bids
• Lead event management and other project-based team initiatives.
• Day-to-day finance administration: raising purchase orders & invoices.

Key Relationships:

• International/European association clients/intermediaries
• L&P business tourism team
• L&P Business marketing, PR, Events/Exhibitions teams
• Trade Associations, ie ICCA, ABPCO, INCON, UIA, Association Execs
• L&P Partners
• Previous sales experience in the business tourism sector or hotels/venues.
• Working in a sales target environment
• Key client account management
• Good knowledge of the London business tourism product
• Working knowledge of budgets/financial targets
• Experience in managing contacts within a database
• Proven track record in account management and relationship skills
• Sales and presentation experience
• Knowledge of the International/European Association sector
• Excellent knowledge of the London venue/hotel product and market
• Experience of working in venues/CVBS at the middle management level
• Excellent administration/strong attention to detail
• Computer literate – Microsoft Office products Word and Excel & and PowerPoint
• Marketing and PR knowledge
• Relationship builder, tenacious/can make it happen
• Experience selling destinations and working with the convention bureau
• 30 days’ holiday in addition to UK public holidays
• To join a fast-paced, flexible and inclusive social enterprise
• Excellent employer pension contribution and Medical Cash Plan

Working locations

• Hybrid model, working in the London office and remotely
• Due to the high volume of applications we receive, we reserve the right to close a vacancy earlier than the advertised date. This is to ensure our teams can manage application levels while maintaining a positive candidate experience. Once a vacancy has closed, we are unable to consider further applications, so please submit your application as soon as possible to avoid disappointment. London's diversity is its biggest asset. At London & Partners, we aim to ensure our workforce reflects the diversity of the city that we promote. We encourage applications from people of any age, gender, ethnicity, sexual orientation or assignment, faith or disability. We also appreciate that many people require flexibility in their working patterns and encourage you to talk to us at the interview about any flexibility you may need, be it full-time, job-share, or part-time. We encourage applications from all sections of the community.

The job vacancy information provided here is from third-parties and the AAE can not guarantee the accuracy of the information.