Business Development Manager – AFT Drinks

Musgrave Group; Belfast; Hybrid; GBP 35,000 - 55,000; Full time

Job summary

An established industry player is on the lookout for a Business Development Manager to drive growth in the AFT Drinks sector. This role is pivotal in expanding their market presence across Northern Ireland by managing relationships and achieving sales targets. The ideal candidate will bring a wealth of experience in field-based sales, a strong understanding of the drinks industry, and a knack for building lasting partnerships. With a commitment to innovation and quality, this dynamic company offers a hybrid working model, allowing flexibility in your work environment while you contribute to their mission of excellence.

Qualifications

• 3+ years’ experience in a proactive field-based sales role.
• Proven success in achieving sales targets within the industry.

Responsibilities

• Develop the AFT Drinks business through effective sales growth.
• Achieve quarterly sales and margin targets aligned with business objectives.

Skills

Sales Growth

Relationship Management

Commercial Acumen

Planning and Organizational Skills

Networking

Education

Field-Based Sales Experience

Understanding of the Drinks Industry

Tools

MS Office

Job description

Business Development Manager - AFT Drinks

Role Title: Business Development Manager - AFT Drinks

Location: This role is based in Omagh

Musgrave is one of Europe’s most successful family-owned businesses with a 140-year heritage in food and brand innovation, supporting communities across Ireland and Spain. Every day, we feed one in three people in Ireland through 18 market-leading food and beverage brands, including SuperValu, Centra, Frank and Honest, and Musgrave Market Place. We support thousands of retail and foodservice family businesses that live and work in the heart of their communities.

We are committed to becoming the most trusted and sustainable business in Ireland. We are making changes across the company to ensure this, aiming to make a positive impact on the world and support our suppliers and customers in doing so.

We are seeking a Business Development Manager to join our AFT Drinks, Licensed Wholesale team.

AFT Drinks is a dynamic and experienced drinks company passionate about providing our customers with a wide range of quality products and excellent service. We aim to be your go-to source for all things drinks and to help our brand partners succeed in the market.

Our extensive portfolio includes nearly 2,000 products across spirits, wines, beers, soft drinks, and other bar essentials. From well-loved classics to exclusive, hard-to-find gems, we have something for everyone. We are proud to be the exclusive agent or distributor for premium brands such as Hinch Whiskey, MacIvors Cider, Muff Liquor Spirits, and a range of wines including Mionetto Prosecco, Mouton Cadet, Dada, Most Wanted Wines, and Isla Negra.

We are now accepting applications for a Business Development Manager to join our growing team. The successful candidate will be responsible for developing the AFT Drinks business within Northern Ireland through effective sales, margin control, and relationship management.

Duties and Responsibilities

1. Develop the AFT Drinks business through effective sales growth and relationship management in both the on and off-trades within a set geographical area.
2. Achieve quarterly sales and margin targets aligned with the overall objectives of the AFT Drinks business.
3. Grow the key account business by developing existing relationships and opening new accounts.
4. Win and develop profitable new business opportunities, collaborating with the broader AFT Drinks team.
5. Expand on and off-trade wine sales by increasing market share and securing new on-trade wine lists.
6. Implement the company's marketing plans, driving promotions and new product development (NPD).
7. Ensure full compliance with the company's credit control policy.
8. Work with support functions including logistics, trading, marketing, and telesales to enhance customer service.

The ideal candidate will have/be:

• A minimum of 3+ years’ experience in a proactive field-based sales role, with experience in the licensed trade considered an advantage.
• Proven success in growing sales and achieving targets within the industry.
• Strong commercial acumen and customer focus.
• Ability to make decisions, meet targets, and work under pressure.
• Excellent planning and organizational skills.
• A people person capable of networking and building strong working relationships.
• A full clean driving license.
• Competent in MS Office, including Excel and Word.
• A strong understanding of the drinks industry.
• An interest or knowledge of the wine industry is desirable.

Musgrave is an equal opportunities employer. We encourage applications from diverse candidates. If we can make any accommodations to enable you to perform your best during the interview, please let us know.

Musgrave operates a Work Smart hybrid working model, allowing you to alternate between in-office and remote work.