Business Development Manager - AFT Drinks

Musgrave; Belfast; Hybrid; GBP 35,000 - 55,000; Full time

Job summary

An established industry player is seeking a dynamic Business Development Manager to drive growth in the AFT Drinks sector. This role involves expanding the business through proactive sales and relationship management, ensuring alignment with company objectives. The ideal candidate will possess strong commercial acumen, excellent planning skills, and a proven track record in field sales. With a diverse portfolio of nearly 2,000 quality products, this position offers an exciting opportunity to make a significant impact in the drinks industry while enjoying a flexible hybrid working model.

Qualifications

• 3+ years of proactive field sales experience, ideally within the licensed trade.
• Proven ability to grow sales and meet targets.

Responsibilities

• Develop the AFT Drinks business through sales growth and relationship management.
• Achieve quarterly sales and margin targets aligned with company objectives.

Skills

Field Sales Experience

Sales Growth

Relationship Management

Commercial Acumen

Planning and Organizational Skills

Networking

Tools

MS Office

Job description

Business Development Manager - AFT Drinks

Musgrave Belfast, Northern Ireland, United Kingdom

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Business Development Manager - AFT Drinks

Musgrave Belfast, Northern Ireland, United Kingdom

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Join to apply for the Business Development Manager - AFT Drinks role at Musgrave

Role Title: Business Development Manager - AFT Drinks

Location: This role is based in Omagh

Musgrave is one of Europe's most successful family-owned businesses with a 140-year heritage in food and brand innovation, supporting communities across Ireland and Spain. We serve one-in-three people in Ireland daily through brands like SuperValu, Centra, Frank, Honest, and Musgrave Market Place. We support local retail and foodservice businesses that are the heart of their communities.

We aim to be Ireland's most trusted and sustainable business, making positive impacts globally and supporting our suppliers and customers in doing so.

We are seeking a Business Development Manager for our AFT Drinks, Licensed Wholesale team.

AFT Drinks is a dynamic drinks company passionate about offering a wide range of quality products and excellent service. Our portfolio includes nearly 2,000 products across spirits, wines, beers, soft drinks, and bar essentials. We represent premium brands like Hinch Whiskey, MacIvors Cider, Muff Liquor Spirits, and wines such as Mionetto Prosecco, Mouton Cadet, Dada, Most Wanted Wines, and Isla Negra.

We are now accepting applications for a Business Development Manager to expand our team. The successful candidate will develop the AFT Drinks business in Northern Ireland through sales, margin management, and relationship building.

Duties and Responsibilities

• Develop the AFT Drinks business through sales growth and relationship management in the on and off trade within a designated area.
• Achieve quarterly sales and margin targets aligned with company objectives.
• Expand key account relationships by nurturing existing ones and securing new accounts.
• Identify and develop profitable new business opportunities in collaboration with the broader team.
• Increase on-trade wine sales by expanding market share and securing new wine listings.
• Execute marketing plans, driving promotions and new product launches.
• Ensure full compliance with credit control policies.
• Collaborate with logistics, marketing, trading, and telesales to enhance customer service.

The ideal candidate will have / be:

Essential:

• At least 3+ years of proactive field sales experience, ideally within the licensed trade.
• Proven ability to grow sales and meet targets.
• Strong commercial acumen and customer focus.
• Decision-making skills, target orientation, and resilience under pressure.
• Excellent planning and organizational skills.
• Ability to network and build strong relationships.
• Full clean driving license.
• Proficiency in MS Office, including Excel and Word.

Desirable:

• Understanding of the drinks industry.
• Interest or knowledge of the wine industry.

Musgrave is an equal opportunities employer. We encourage applications from diverse candidates. Please inform us of any accommodations needed during the interview process.

Our hybrid working model allows flexibility between office and remote work.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Business Development and Sales

Industries

• Retail