Business Development Manager

Vero HR; Stoke-on-Trent; On-site; GBP 45,000 - 65,000; Full time

Benefits offered by this job

£400 per month car allowance

25 days annual leave + bank holidays

Job summary

Vero HR is seeking a Business Development Manager for a UK-based financial services client, focusing on expanding the car franchise footprint in the West Midlands and Northwest. The role emphasizes new business acquisition, relationship-building with dealer principals and finance managers, and delivering flexible payment solutions.

The ideal candidate will have a proven B2B sales background in automotive/finance, be a confident communicator, and willing to travel across the West Midlands and

Qualifications

• Proven B2B sales track record, preferably in automotive or finance.
• Experience selling to dealer networks or franchise dealerships.
• Strong communication and negotiation skills.
• Self-starter with hunter mentality and good time management.

Responsibilities

• Identify, target, and win new business within the car franchise dealer market.
• Develop long-term relationships with dealer principals, finance managers, and group decision-makers.
• Drive market penetration through prospecting, outbound activity, and industry events.
• Provide consultative support highlighting flexible payment options for clients.
• Collaborate with internal teams to ensure onboarding and client satisfaction.

Skills

B2B sales

Automotive industry knowledge

Negotiation

Relationship building

Travel readiness

Job description

We are the internal recruitment partner for our client, a UK-based financial services provider that offers interest-free payment solutions, primarily within the automotive sector.

Are you a driven sales professional with a passion for the automotive industry? Ready to accelerate your career in a high-growth environment? We're looking for a Business Development Manager to lead the charge in expanding our footprint across the car franchise market in the West Midlands and Northwest.

This is a high-impact role focused on new business acquisition—ideal for someone who thrives on building relationships, understanding client pain points, and delivering smart, flexible financial solutions.

Responsibilities:

• Identifying, targeting, and winning new business within the car franchise dealer market.
• Developing long-term relationships with key stakeholders including dealer principals, finance managers, and group decision-makers.
• Driving market penetration through strategic prospecting, outbound activity, and attending relevant industry events.
• Providing consultative support to clients, showcasing the benefits of flexible payment options for their customers.
• Collaborating with internal teams to ensure seamless onboarding and client satisfaction.

The successful candidate will be able to demonstrate the following:

• Proven track record in B2B sales, ideally in automotive and finance sectors.
• Experience selling into franchise dealerships or similar environments.
• Confident communicator and negotiator with the ability to influence at all levels.
• Self-starter with excellent time management and a hunter mentality.
• Willingness to travel throughout the West Midlands and North West to meet clients and attend events.

In return we are offering:

• A competitive basic salary circa £45,000 (plus OTE of £20,000).
• £400 per month car allowance
• 25 days annual leave plus bank holidays.
• An opportunity to get on board with a dynamic business reshaping the future of automotive finance
• High autonomy and trust to shape your region
• Competitive package, real earning potential, and long-term career growth.
• Supportive and agile team culture where innovation is valued.