Business Development Manager

Vero HR Ltd; Stoke-on-Trent; On-site; GBP 45,000 - 65,000; Full time

Benefits offered by this job

Car allowance

25 days annual leave

Job summary

Vero HR Ltd. is partnering with a UK-based financial services provider to recruit a results-driven Business Development Manager.

Focused on the car franchise market in the West Midlands and Northwest, you will win new business, build long-term stakeholder relationships, and drive market penetration through targeted prospecting and events. The role requires a proven B2B sales track record in automotive/finance, strong negotiation and communication skills, and willingness to travel across the

Qualifications

• Proven track record in B2B sales, ideally in automotive and finance sectors.
• Experience selling into franchise dealerships or similar environments.
• Confident communicator and negotiator with the ability to influence at all levels.
• Self-starter with excellent time management and a hunter mentality.
• Willingness to travel throughout the West Midlands and North West to meet clients and attend events.

Responsibilities

• Identifying, targeting, and winning new business within the car franchise dealer market.
• Developing long-term relationships with key stakeholders including dealer principals, finance managers, and group decision-makers.
• Driving market penetration through strategic prospecting, outbound activity, and attending relevant industry events.
• Providing consultative support to clients, showcasing the benefits of flexible payment options for their customers.
• Collaborating with internal teams to ensure seamless onboarding and client satisfaction.

Skills

B2B sales

Automotive industry

Stakeholder management

Negotiation

Time management

Travel readiness

Job description

About the opportunity:

We are the internal recruitment partner for our client, a UK-based financial services provider that offers interest-free payment solutions, primarily within the automotive sector.

Are you a driven sales professional with a passion for the automotive industry? Ready to accelerate your career in a high-growth environment? We’re looking for a Business Development Manager to lead the charge in expanding our footprint across the car franchise market in the West Midlands and Northwest.

This is a high-impact role focused on new business acquisition—ideal for someone who thrives on building relationships, understanding client pain points, and delivering smart, flexible financial solutions.

Responsibilities:

• Identifying, targeting, and winning new business within the car franchise dealer market.
• Developing long-term relationships with key stakeholders including dealer principals, finance managers, and group decision-makers.
• Driving market penetration through strategic prospecting, outbound activity, and attending relevant industry events.
• Providing consultative support to clients, showcasing the benefits of flexible payment options for their customers.
• Collaborating with internal teams to ensure seamless onboarding and client satisfaction.

The successful candidate will be able to demonstrate the following:

• Proven track record in B2B sales, ideally in automotive and finance sectors.
• Experience selling into franchise dealerships or similar environments.
• Confident communicator and negotiator with the ability to influence at all levels.
• Self-starter with excellent time management and a hunter mentality.
• Willingness to travel throughout the West Midlands and North West to meet clients and attend events.

In return we are offering:

• A competitive basic salary circa £45,000 (plus OTE of £20,000).
• £400 per month car allowance
• 25 days annual leave plus bank holidays.
• An opportunity to get on board with a dynamic business reshaping the future of automotive finance
• High autonomy and trust to shape your region
• Competitive package, real earning potential, and long-term career growth.
• Supportive and agile team culture where innovation is valued.