Business Development Manager

Vero HR Ltd; Stoke-on-Trent; On-site; GBP 45,000 - 65,000; Full time

Benefits offered by this job

Car allowance £400/month

25 days leave + bank holidays

Job summary

Vero HR Ltd is seeking a Business Development Manager to lead new business growth in the car franchise market across the West Midlands and Northwest. The role focuses on identifying opportunities, building relationships with dealer principals and finance managers, and delivering flexible payment solutions to clients.

The successful candidate will have a proven B2B sales record in automotive/finance, strong negotiation skills, and a hunter mentality.

Qualifications

• Proven track record in B2B sales, ideally in automotive and finance sectors.
• Experience selling into franchise dealerships or similar environments.
• Confident communicator and negotiator with the ability to influence at all levels.
• Self-starter with excellent time management and a hunter mentality.
• Willingness to travel throughout the West Midlands and North West to meet clients and attend events.

Responsibilities

• Identifying, targeting, and winning new business within the car franchise dealer market.
• Developing long-term relationships with key stakeholders including dealer principals, finance managers, and group decision-makers.
• Driving market penetration through strategic prospecting, outbound activity, and attending relevant industry events.
• Providing consultative support to clients, showcasing the benefits of flexible payment options for their customers.
• Collaborating with internal teams to ensure seamless onboarding and client satisfaction.

Skills

B2B sales

Automotive finance

Dealership sales

Negotiation

Travel willingness

Job description

About the opportunity:

We are the internal recruitment partner for our client, a UK-based financial services provider that offers interest-free payment solutions, primarily within the automotive sector.

Are you a driven sales professional with a passion for the automotive industry? Ready to accelerate your career in a high-growth environment? We’re looking for a Business Development Manager to lead the charge in expanding our footprint across the car franchise market in the West Midlands and Northwest.

This is a high-impact role focused on new business acquisition—ideal for someone who thrives on building relationships, understanding client pain points, and delivering smart, flexible financial solutions.

Responsibilities:

• Identifying, targeting, and winning new business within the car franchise dealer market.
• Developing long-term relationships with key stakeholders including dealer principals, finance managers, and group decision-makers.
• Driving market penetration through strategic prospecting, outbound activity, and attending relevant industry events.
• Providing consultative support to clients, showcasing the benefits of flexible payment options for their customers.
• Collaborating with internal teams to ensure seamless onboarding and client satisfaction.

The successful candidate will be able to demonstrate the following:

• Proven track record in B2B sales, ideally in automotive and finance sectors.
• Experience selling into franchise dealerships or similar environments.
• Confident communicator and negotiator with the ability to influence at all levels.
• Self-starter with excellent time management and a hunter mentality.
• Willingness to travel throughout the West Midlands and North West to meet clients and attend events.

In return we are offering:

• A competitive basic salary circa £45,000 (plus OTE of £20,000).
• £400 per month car allowance
• 25 days annual leave plus bank holidays.
• An opportunity to get on board with a dynamic business reshaping the future of automotive finance
• High autonomy and trust to shape your region
• Competitive package, real earning potential, and long-term career growth.
• Supportive and agile team culture where innovation is valued.