Business Development Manager

allpay Limited; Hereford; On-site; GBP 45,000 - 65,000; Full time

Job summary

allpay Limited is seeking a driven Business Development Manager to win new business and grow a robust pipeline across software, payments, and digital solutions. The role is based in Hereford with regular UK travel to meetings, events, and conferences.

You will lead consultative selling, deliver compelling presentations, and manage the full sales cycle from qualification to closure, collaborating with Product, Marketing, and Client Services teams to meet targets.

Qualifications

• Proven experience in Business Development or similar consultative sales roles.
• Track record of winning and closing new business opportunities.
• Experience selling software, SaaS, payment services, fintech, or other B2B solutions.
• Ability to communicate technical and business value to diverse audiences.
• Strong communication, presentation, negotiation, and stakeholder management skills.
• Experience managing long, complex sales cycles with multiple decision makers.
• Willingness to travel across the UK as required.

Responsibilities

• Hunt for New Business: identify, engage, and convert prospective clients for allpay's portfolio.
• Sales Strategy Execution: develop and execute ambitious sales plans to drive revenue growth.
• Client Acquisition: build and maintain a strong pipeline and cross-sell opportunities.
• Consultative Solution Selling: match solutions to customer needs.
• Sales Presentations and Demonstrations: deliver tailored proposals and demos.
• Deal Negotiation and Closing: manage full sales cycle to close deals.
• Market Intelligence: monitor trends and regulatory changes in payments and software sectors.
• Collaboration: work with Product, Marketing, Bid Management, Implementation, and Client Services teams.
• Reporting and Forecasting: maintain CRM records and provide pipeline updates.
• Industry Engagement: represent allpay at events and conferences.

Skills

Business Development

New Business Sales

Account Executive

CRM platforms

Microsoft Office

Communication skills

Negotiation

Tools

CRM platforms

Microsoft Office

Job description

About The Role

Ensure all your application information is up to date and in order before applying for this opportunity.

allpay is a thriving, owner-led business committed to delivering exceptional service and client satisfaction. Having invested significantly in our payment services, software platforms, and digital solutions, we are entering an exciting phase of growth and expansion.

We are seeking a driven and experienced Business Development Manager who thrives on winning new business opportunities. The successful candidate will have a proven track record of acquiring new customers, generating pipeline, and closing complex deals across software, technology, payment, or related solution-based sales environments.

This role will be based from our Hereford offices, with regular travel across the UK for client meetings, industry events, and conferences.

Key Responsibilities

• Hunt for New Business Proactively identify, engage, and convert prospective clients by generating new business opportunities for allpay's payments, software, and digital solutions portfolio through market research, networking, prospecting, targeted outreach, and lead generation activities.
• Sales Strategy Execution Develop and execute ambitious sales plans to drive revenue growth, increase market share, and achieve individual and team sales targets.
• Client Acquisition Build and maintain a strong pipeline of opportunities, acquiring new customers while identifying opportunities to cross-sell and upsell products and services.
• Consultative Solution Selling Understand customer challenges and business objectives, matching allpay's payment services, software platforms, and digital solutions to customer needs.
• Sales Presentations and Demonstrations Prepare and deliver compelling presentations, software demonstrations, and solution proposals tailored to prospective clients and stakeholders.
• Deal Negotiation and Closing Manage the full sales cycle from qualification through to contract negotiation and closure, ensuring commercial objectives are achieved.
• Market Intelligence Maintain a strong understanding of industry trends, technology developments, regulatory changes, and competitor offerings within both payments and software sectors.
• Collaboration Work closely with Product, Marketing, Bid Management, Implementation, and Client Services teams to ensure market feedback informs product development and go-to-market strategies.
• Reporting and Forecasting Maintain accurate CRM records and provide regular pipeline, sales performance, and forecasting updates to management.
• Industry Engagement Represent allpay at industry events, conferences, exhibitions, and networking opportunities to build relationships and generate new business opportunities.

About The Candidate

Qualifications & Experience

• Proven experience in Business Development, New Business Sales, Account Executive, or similar consultative sales roles.
• Demonstrable success in winning and closing new business opportunities.
• Experience selling software, SaaS, technology solutions, payment services, fintech solutions, or other complex B2B propositions.
• Ability to understand customer requirements and communicate technical and business value propositions to both technical and non-technical audiences.
• Strong communication, presentation, negotiation, and stakeholder management skills.
• Experience managing long and complex sales cycles involving multiple decision makers.
• Professional and ethical approach to sales, aligned with allpay's values and customer-first culture.
• Ability to build and maintain long-term customer relationships.
• Self-motivated, resilient, and target-driven with a strong commercial mindset.
• Proficient in Microsoft Office and CRM platforms.
• Willingness to travel across the UK as required.

Desirable

• Experience selling into the public sector, housing, financial services, utilities, or local government markets.
• Knowledge of the regulatory, operational, and commercial challenges faced by organisations within allpay's target markets.
• Experience responding to tenders, frameworks, and formal procurement processes.

About The Company

Why Join allpay?

People are at the heart of allpay, and we are proud to offer a competitive benefits package. This includes, Defined contribution group pension scheme, Income protection, Life assurance, Private Healthcare and a wide range of health and wellbeing options, as well as excellent Learning and Development opportunities.

On-Site Amenities at Hereford

• Subsidised Café & Restaurant - Enjoy great food and quality coffee at discounted prices in our staff-only café and restaurant.
• Staff Gym - Free access to our on-site gym, making it easy to fit exercise into your day.
• The Sidings - Our on-site farm shop and café, open to the public, offering fresh local produce and a relaxed space to unwind.

We welcome brilliant people from all backgrounds, identities and experiences, including those who think differently, learn differently, or bring unique approaches to problem-solving. Different minds make our teams stronger.

If you would benefit from any adjustments or support during the recruitment process, whether that's extra time, a quieter space, a different format, or something else that helps you shine, just let us know. We're here to make the process work for you.

We are a company committed to Equal Opportunities.

All roles at allpay Limited are subject to successful background checks including a DBS and Credit Check.