Business Development Manager

SHEIN; Greater London; On-site; GBP 70,000 - 100,000; Full time

Job summary

SHEIN in the United Kingdom seeks an experienced Business Development Manager to lead hunting plans for the British market and build top brands and retailers partnerships. You will report to the market lead and drive structured BD-to-KAM handovers, pricing alignment, and cross-functional collaboration.

The role requires strong analytical, negotiation and project management skills, plus fluency in English and a deep understanding of the UK marketplace.

Qualifications

• Bachelor/master’s degree in management, business administration, engineering or marketing.
• 5 years of business development experience in e-commerce, software company or services firm.
• Strong analytical, negotiation, and project management skills.
• Fluency in English.
• Strong track record of engaging multiple, international, demanding stakeholders.

Responsibilities

• Define an ambitious hunting plan for the British market aligned with SHEIN strategic goals.
• Monitor market trends and benchmark competitors to evolve hunting plan and recommend changes in positioning, services and pricing strategies.
• Actively participate and organize networking events to enhance SHEIN visibility.
• Effectively recruit key brands and retailers that could provide a relevant assortment.
• Account Management: ensure structured BD-to-KAM handover, define joint 90–180 day account plan and targets (assortment, coverage, growth milestones);run KPI cadence and business reviews, optimize assortment/inventory/content and ensure operational compliance, while leading cross-functional coordination and escalations.
• Pricing & promotional execution: manage ongoing pricing alignment to stay competitive and profitable, and drive participation in platform campaigns with end-to-end tracking and post-campaign reviews.

Skills

Strong analytical

Negotiation

Project management

Stakeholder management

Education

Bachelor/Master’s degree in management or related field

Tools

Excel

Job description

SHEIN (www.sheingroup.com) is a global fashion and lifestyle e-retailer committed to “live your possible” claim making lifestyle accessible to all. At SHEIN we use on-demand manufacturing technology to connect suppliers to our agile supply chain, reducing inventory waste and enabling us to deliver a variety of affordable products to customers around the world. SHEIN serves over 150 countries in over 20 languages, dedicating all its efforts to delivering the best customer experience.

At SHEIN, we create a culture in which talent can access their full potential. We celebrate the individuality of our team members and work to build a safe and inclusive working environment where careers thrive. Our values consist of putting the customer first, embracing change, continuous learning & innovation and encouraging synergy & collaboration at all business levels.

Currently, SHEIN is looking to enrich its value proposition by incorporating top brands assortment to its offer. That’s why we’re looking for an experienced Business Development Manager to help SHEIN build top brands and retailers’ partnerships. This role will be reporting directly to market lead.

Responsibilities

• Define an ambitious hunting plan for the British market aligned with SHEIN strategic goals
• Monitor market trends and benchmark competitors to evolve hunting plan and recommend changes in positioning, services and pricing strategies
• Actively participate and organize networking events to enhance SHEIN visibility
• Effectively recruit key brands and retailers that could provide a relevant assortment
• Account Management: ensure structured BD-to-KAM handover, define joint 90–180 day account plan and targets (assortment, coverage, growth milestones);run KPI cadence and business reviews, optimize assortment/inventory/content and ensure operational compliance, while leading cross-functional coordination and escalations.
• Pricing & promotional execution: manage ongoing pricing alignment to stay competitive and profitable, and drive participation in platform campaigns with end-to-end tracking and post-campaign reviews.

Qualifications

• Bachelor/master’s degree in management, business administration, engineering or marketing
• 5 years of business development experience at a leading e-commerce business, software company or services firm
• Strong analytical, negotiation, and project management skills
• Strong track record of engaging multiple, international, demanding stakeholders in a fast-paced environment
• Strong understanding of the British local marketplace landscape
• Proficiency in Office, particularly in Excel
• Fluency in English.

This gives extra points

• Consumer goods background, ideally in sports and beauty
• Complete technical, commercial and operations background