Business Development Manager

GSF Car Parts Limited; Bedford, Letchworth, Peterborough; On-site; GBP 35,000 - 55,000; Full time

Benefits offered by this job

Performance-based bonus

20 days annual leave

Free flu vaccine

Health & wellbeing tools

Life assurance scheme

Discounts from major brands

Job summary

GSF Car Parts Limited is seeking a Business Development Manager based in Bedford, responsible for engaging customers and growing market share across several branches. The ideal candidate will have field sales experience, strong negotiation skills, and a proven track record in B2B sales. Key duties include targeting new business opportunities and expanding the customer base. Benefits include performance-based bonuses, annual leave, and health benefits. Join one of the UK's leading automotive parts distributors and drive your career forward.

Qualifications

• Proven experience in field sales or similar role.
• Strong automotive product knowledge is desirable.
• Dynamic and persuasive personality.

Responsibilities

• Grow the branch customer base through targeted new business generation.
• Collaborate with branch teams to identify target accounts.
• Drive digital sales channels and market share in own brand products.

Skills

Field sales experience

Negotiation skills

Presentation skills

Customer database analysis

B2B sales track record

IT literate (Excel, PowerPoint)

Job description

About The Role

At GSF Car Parts, providing an excellent service and supporting our customers is our most important priority. As a Business Development Manager, you will be responsible for actively engaging with customers within an agreed geography to grow market share and increase loyalty. You will expand the customer base through targeting new business opportunities across existing and new sales channels. The role will cover customers for our Bedford, Letchworth, Luton and Peterborough branches, so you must be based local enough to travel to customers within the area.

Main Duties

• Proactively grow the branch customer base by targeted new business generation and opening new accounts, targeting new IMT accounts and new non‑IMT accounts such as dealerships, manufacturers, resellers.
• Target high potential existing IMT and National Accounts for growth.
• Work in collaboration with the branch team to identify target IMT accounts using CRM data and local knowledge.
• Work with National Accounts to identify and target opportunity accounts.
• Partner with supplier field sales to grow market share across key categories through joint workouts and initiatives.
• Grow market share in own brand products and identify target accounts using MI to identify opportunities to grow own brand products.
• Grow our digital sales channels.
• Roll out parts finder APP across IMT channels and GMS integration using AOLV4.
• Work with the GE team to drive tooling and equipment sales.
• Utilise the lead generation system.

Working Hours

45 (average) hours per week, Monday to Friday.

About You

The ideal candidate will have proven experience in field‑sales, or a similar role within the FMCG industry, or a multi‑site organisation.

What you’ll need to succeed

• Strong automotive product and competitor knowledge is desirable though not essential.
• Strong negotiation and presentation skills.
• Customer database and analysis experience would be advantageous.
• Dynamic, persuasive personality.
• Ability to communicate effectively.
• Electronic catalogue experience would be handy but not paramount.
• Operative with enthusiasm and commitment.
• Self‑motivated and able to manage own time effectively.
• Proven track record of B2B sales.
• IT literate, specifically within Excel and PowerPoint.
• Full UK driving licence with a maximum of 6 points.

What we’ll offer

• Opportunity to earn a performance‑based bonus as part of this role.
• 20 days annual leave (including bank holidays) plus the opportunity to earn up to five more with time‑served.
• Free flu vaccine.
• Health & wellbeing tools.
• Free support from pension experts.
• Life assurance scheme.
• Discounts from hundreds of household names including Asda, Nike & John Lewis.
• A suite of financial wellbeing products including advances and savings schemes.
• Paid time off to volunteer.
• Training qualifications and career progression opportunities.

About Us

GSF Car Parts is one of the UK’s leading automotive parts distributors, supplying thousands of independent garages throughout the UK and Ireland with parts, tools, garage equipment and specialist training. The group has over 175 branches nationwide and a turnover exceeding £475 million. Built on the heritage and success of a dozen local brand identities acquired over several years, we have traded as one brand since November 2021. Our branch network is bolstered by centralised support and expertise from specialist departments in key areas such as procurement and supply chain, marketing and national accounts. The business also benefits from integrated IT systems, which include our industry‑leading catalogue system, Allicat, and access to the Group’s national garage programme, Servicesure.