Business Development Manager

GSF Car Parts; Bedford; On-site; GBP 35,000 - 50,000; Full time

Benefits offered by this job

Performance-based bonus

20 days annual leave plus additional accrual

Health & wellbeing tools

Discounts from numerous retailers

Training qualifications and career progression opportunities

Job summary

GSF Car Parts is looking for a Business Development Manager based in Bedford to enhance customer engagement and drive market share growth. The successful candidate will have substantial experience in field sales within the FMCG industry and will be responsible for opening new accounts and maintaining existing ones across several locations including Bedford, Letchworth, Luton, and Peterborough.

The position offers a performance-based bonus along with comprehensive benefits like 20 days annual leave and discounts from various retailers.

Qualifications

• Proven experience in field sales or a similar role within the FMCG industry.
• Strong automotive product and competitor knowledge is desirable but not essential.
• Full UK driving licence with a maximum of 6 points.

Responsibilities

• Grow the branch customer base through targeted new business generation.
• Identify and target opportunity accounts in collaboration with the branch team.
• Utilize the lead generation system for B2B sales growth.

Skills

Strong negotiation and presentation skills

Customer database and analysis experience

Dynamic, persuasive personality

Self-motivated and effective time management

Proven B2B sales track record

IT literate in Excel and PowerPoint

Job description

About The Role

At GSF Car Parts, providing an excellent service and supporting our customers is our most important priority. As a Business Development Manager, you will be responsible for actively engaging with customers within an agreed geography to grow market share and increase loyalty.

As the Business Development Manager, you will expand the customer base through targeting new business opportunities across existing and new sales channels.

The role will cover customers for our Bedford, Letchworth, Luton and Peterborough branches so you must be based local enough to travel to customers within the area.

Main Duties Include

• Pro-actively grow the branch customer base by targeted new business generation and opening new accounts: Target new IMT accounts and new non-IMT accounts e.g. Dealerships, Manufacturers, Re‑sellers.
• Target high potential existing IMT and National Accounts for Growth.
• Work in collaboration with branch team to identify target IMT accounts using CRM data and local knowledge.
• Work with National Accounts to identify and target opportunity accounts.
• Partner with supplier field sales to grow market share across key categories through joint workouts and initiatives.
• Grow market share in own brand products and identify target accounts using MI to identify opportunities to grow own brand products.
• Grow our digital sales channels.
• Roll out of Parts finder APP across IMT channels and GMS integration using AOLV4.
• Work with GE team to drive tooling and equipment sales.
• Utilise the lead generation system.

Working Hours

45 (average) hours per week, Monday to Friday.

About You

The ideal candidate will have proven experience in field‑sales, or a similar role within FMCG industry, or multi‑site organisation.

What You’ll Need To Succeed

• Strong automotive product and competitor knowledge is desirable however not essential
• Strong negotiation and presentation skills
• Customer database and analysis experience would be advantageous
• Dynamic, persuasive personality
• Able to communicate effectively
• Electronic catalogue experience would be handy but not paramount
• Operative with enthusiasm and commitment
• Self‑motivated and able to manage own time effectively
• Proven track of B2B sales
• IT literate, specifically within Excel and PowerPoint
• Full UK driving licence with a maximum of 6 points

What We’ll Offer

Benefits at GSF Car Parts are designed to support all aspects of our team members life throughout their career. Whether that’s their health, wealth or everyday lifestyle, we are here for our team members and their loved ones and there is something for everyone! To name a few of our benefits we offer:

• Opportunity to earn a performance‑based bonus as part of this role
• 20 days annual leave (including bank holidays) plus the opportunity to earn up to 5 more with time‑served
• Free flu vaccine
• Health & wellbeing tools
• Free support from pension experts
• Life assurance scheme
• Discounts from 100’s of household names including Asda, Nike & John Lewis
• A suite of financial wellbeing products including advances and savings schemes
• Paid time off to volunteer
• Training qualifications and career progression opportunities

About Us

GSF Car Parts is one of the UK’s leading automotive parts distributors, supplying thousands of independent garages throughout the UK and Ireland with parts, tools, garage equipment and specialist training. The group has over 175 branches nationwide and a turnover exceeding £475 million. Built on the heritage and success of a dozen local brand identities acquired over several years, we have traded as one brand since November 2021. Our branch network is bolstered by centralised support and expertise from specialist departments in key areas such as procurement and supply chain, marketing and national accounts. The business also benefits from integrated IT systems, which include our industry‑leading catalogue system, Allicat, and access to the Group’s national garage programme, Servicesure.