Business Development Executive

GOODRAYS Ltd; London; On-site; GBP 30,000 - 45,000; Full time

Job summary

A leading company in the wellness industry is seeking a motivated Business Development Executive to enhance brand visibility and drive growth in London. The role involves managing relationships, pursuing new business opportunities, and ensuring effective representation of CBD products in various channels. Ideal candidates will thrive in a fast-paced environment and are passionate about wellness. Join Goodrays at this exciting juncture in the rapidly evolving CBD market!

Benefits

25 days holiday

Wellness benefits

Product for personal use

Qualifications

• Strong focus on meeting sales targets.
• Excellent communication and relationship-building skills.
• Knowledge of FMCG, CBD, or wellness products is advantageous.

Responsibilities

• Identify potential customers in OOH and convenience channels.
• Implement merchandising strategies to maximize visibility.
• Report weekly on sales activity and market trends.

Skills

Sales Target Focus

Communication Skills

Relationship Building

Proactive Mindset

Job description

Business Development Executive – London Based

Goodrays

About Goodrays

At Goodrays, we help busy minds find clarity and calm by delivering innovative, effective, and accessible CBD products to those who want to enhance their mental wellbeing.

We are redefining the CBD category by offering exciting, beautifully designed products that resonate with stress-conscious consumers. Our mission includes not only creating exceptional CBD experiences but also building a high-growth, ethical business with a positive impact on our people, the planet, and our customers.

Goodrays is currently the UK’s fastest-growing soft drinks brand, having achieved 422% growth over the past year and becoming the country’s second-largest CBD brand. We’re the sole CBD drinks supplier for Tesco and one of only two brands available in Waitrose. With major retail expansions underway, Goodrays is positioned to drive category growth for the next five years.

The Category

As a pioneer in the UK’s estimated £690 million CBD market, Goodrays is positioned to lead this dynamic, high-growth category. CBD products are gaining widespread interest, aligning with trends in health and mental wellness. Approximately one in five UK consumers have tried a CBD product, and in markets like the US, over half of consumers have done so, underscoring the category's vast potential.

The Role

Goodrays is looking for a motivated, organised, and energetic Business Development Executive to support the growth and visibility of our brand in London. This individual will be instrumental in managing and developing relationships within the grocery, convenience, and out-of-home (OOH) channels to expand our brand’s reach and presence.

This role is ideal for a candidate who enjoys working on the ground with customers, is enthusiastic about wellness products and thrives in a fast-paced, rapidly evolving environment. Reporting the OOH National Account Manager, this is a fantastic opportunity to join a brand at the forefront of the CBD industry.

Key Responsibilities

New Business Development:

• Identify potential customers in the OOH and convenience channels predominantly within London, initiating outreach, building partnerships and generating revenue..
• Proactively pursue leads and convert into new distribution points for Goodrays, drinks, oils and gummies.
• Maintain an active sales pipeline, reporting on target achievement and taking actions to ensure consistent growth.
• Consistently meet or exceed sales targets by expanding distribution points, driving reorders, and enhancing store-level execution.

Merchandising and Brand Promotion:

• Implement merchandising strategies to maximise Goodrays’ visibility in stores and ensure compliance with brand guidelines.
• Encourage buy-in for promotions, seasonal displays, and in-store sampling, enhancing Goodrays’ on-shelf presence.
• Where possible, gain secondary space and incremental facings for the Goodrays range.

Product Knowledge and Brand Representation:

• Develop a deep understanding of Goodrays’ product line, including CBD benefits, to inform and educate retail staff and customers.
• Always represent Goodrays professionally and knowledgeably, promoting the brand’s mission and values.

Reporting and Administration:

• Report weekly on sales activity, including number of stores visited, individual and brand sales performance, customer feedback, and market trends.

Account Relationship Management:

• Build and maintain strong relationships with independent retailers, convenience stores, and café partners, ensuring Goodrays’ products are represented effectively.
• Regularly visit national retailer accounts to build relationships, monitor product display, assess stock levels, and discuss promotional opportunities.

Key Attributes

• Strong focus on meeting sales targets with a proactive, results-driven mindset.
• Comfortable navigating a fast-paced, ever-evolving industry, with openness to new challenges.
• Excellent communication and relationship-building skills to engage store managers and staff, fostering long-term partnerships.
• Highly organised, able to manage time efficiently, and work autonomously on the road.
• Understanding of grocery, convenience, or café sectors; experience in merchandising and product placement would be ideal.
• Knowledge of FMCG, CBD, or wellness products, with experience in sales or customer engagement, advantageous.

Attitudes and Values

• Kindness: Foster a supportive environment by treating customers, colleagues, and stakeholders with respect and care.
• Hustle: Demonstrate a proactive and driven approach, ready to adapt and thrive in a dynamic role.
• Quality: Ensure that all brand interactions and merchandising efforts reflect Goodrays’ commitment to high standards.
• Courage: Be bold in exploring new markets and seizing growth opportunities.
• Curiosity: Engage in continuous learning and stay ahead of industry trends.
• Collaboration: Recognise the power of teamwork and maintain open communication with colleagues across departments.

Package

• 25 days holiday (excluding bank holidays)
• Wellness benefits and perks
• Product for personal use

To Apply:

• If you’re ready to help us make Goodrays the most trusted CBD brand in the UK, apply today by emailing your CV to [e-mail] and join our mission to bring calm and clarity to our customers.

Seniority level

• Seniority level

  Entry level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Business Development and Sales

• Industries

  Food and Beverage Services

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