Business Development Executive

Optimised; Lancashire; On-site; GBP 28,000 - 47,000; Full time

Benefits offered by this job

Guaranteed starting salary

Commission scheme

25 days annual leave

Contributory pension

Private medical insurance

Life insurance

Cycle to work

Annual railcard

Professional development allowance

Volunteer day

Job summary

Optimised is a UK-based consultancy helping organisations manage energy, utilities and sustainability performance to cut costs and carbon. We seek a proactive Business Generation Executive to identify opportunities, engage prospective clients and fuel growth in our commercial team.

You will build relationships, manage multiple opportunities and drive outcomes with resilience. You’ll join a people‑focused culture with momentum and a clear purpose.

Qualifications

• Previous experience in energy sector or related products desirable.
• Experience in telesales or lead generation is desirable.
• Ambitious, confident and motivated to succeed.
• Strong resilience and positivity in challenging situations.
• Exceptional communication and interpersonal skills to build relationships.

Responsibilities

• Lead generation: research target industries, identify decision-makers and qualify opportunities.
• Prospect engagement: make outbound calls and set meetings for the commercial team.
• Market knowledge: understand energy, sustainability and business challenges through training.
• CRM management: keep leads and opportunities up to date in Hubspot.
• Networking and campaign support: assist marketing campaigns and use LinkedIn for prospecting.
• Team collaboration: work with Sales, Marketing, Engineering and Delivery for smooth journeys.

Tools

Hubspot

Job description

At Optimised, we help organisations take control of energy, utilities and sustainability performance – reducing cost, carbon and operational complexity at scale.
We’re looking for an ambitious, confident and motivated Business Development Executive to join our growing commercial team and play a key role in generating new business opportunities and supporting our continued growth.
This is a great opportunity for someone who enjoys speaking to people, building relationships and spotting opportunities. You’ll be responsible for identifying and engaging prospective clients, creating meaningful conversations and generating qualified opportunities for our sales team. Whether you already have experience in telesales, lead generation or business development, or you’re looking to build a career in sales, we’ll provide the training, tools and support you need to succeed.
This is a role for someone who is proactive, resilient and motivated by results. You’ll need to be confident picking up the phone, comfortable having conversations with prospective clients and organised enough to manage multiple opportunities and follow-ups. Most importantly, you’ll be someone who genuinely enjoys connecting with people and is excited by the opportunity to contribute to a business operating at the heart of the energy and sustainability sector.
If you’re ambitious, positive and ready to build a career in business development while helping organisations reduce cost and carbon, we’d love to hear from you.

Why join Optimised?

We’re not just another consultancy.
As a certified B Corp, we combine commercial performance with genuine environmental impact - helping organisations reduce energy consumption, control utility spend and accelerate decarbonisation.
With offices across the UK, this is an exciting opportunity to join a business with strong momentum, ambitious plans and a clear purpose.
Our solutions span:

• Utility Management
• Net Zero Reporting & Sustainability
• Energy Management, Data & Performance

We work closely with clients to deliver measurable operational and financial outcomes - not just reports and recommendations.

The Opportunity

We’re looking for an ambitious, confident, and motivated individual to join us as a Business Generation Executive.
This isn’t just another sales role. You'll be the driving force behind identifying new business opportunities, engaging potential clients, and fuelling our growth. Whether you already have telesales or lead generation experience - or you’re looking to kickstart your career - we’ll give you the training, tools, and support to succeed.

• A confident communicator who loves building relationships
• Organised, proactive, and ready to manage multiple opportunities
• Resilient and positive — you don't give up when faced with challenges
• Passionate about business, energy, and sustainability

Then we would love to hear from you!

Job requirements

• Previous experience in the energy sector or knowledge of related products and services is desirable
• Experience in telesales or cold calling and/or a track record of working in a sales or lead generation environment is desirable
• Ambitious, confident, and motivated to succeed.
• Strong resilience and positivity, particularly in challenging situations.
• Exceptional communication and interpersonal skills with the ability to build strong relationships both digitally and in person
• Organised, proactive, and able to manage multiple opportunities simultaneously.
• Team-oriented, with the ability to work in a fast-paced environment.
• Passionate about business, energy, or sustainability.
• An open and approachable manner, backed up by high moral and ethical standards
• Proactive attitude that brings drive, energy and passion to the role
• Eligible to work in the UK.
• Full UK drivers licence

Job responsibilities

• Lead Generation - Research target industries, identify decision-makers, and qualify opportunities to build a strong pipeline.
• Prospect Engagement - Make outbound calls, hold conversations with potential clients, and set up meetings for the commercial team.
• Market Knowledge - Develop an understanding of energy, sustainability, and wider business challenges through training and collaboration with internal teams.
• CRM Management - Maintain accurate and timely records of leads, calls, and opportunities using the Hubspot CRM system.
• Networking and Campaign Support - Contribute to marketing campaigns, attend industry events, and use LinkedIn and other platforms to support prospecting activity.
• Team Collaboration - Work closely with Sales, Marketing, Engineering, and Delivery teams to ensure smooth prospect journeys and positive client experiences.

As well as our values led and inclusive culture, we also have a great benefits package:

• Guaranteed starting salary
• Commission scheme based on introduction of leads and conversion of new business by a sales colleague.
• 25 days annual leave increasing to 28 days with length of service (+ bank holidays)
• Option to buy / sell up to 3 days holiday each year
• Contributory pension scheme (5% Matched)
• Life insurance
• Private medical insurance
• Enhanced family leave policies
• Award-winning employee assistance helpline and online GP service
• Cycle to work and EV car scheme
• Annual railcard
• Annual flu jab and eye test
• A professional development and sustainability allowance
• 2 x sustainable holiday travel days
• 1 day off paid each year to volunteer for a charity of your choice
• Up to one professional membership fee paid for by the Company each year
• Reward for introductions scheme

We are committed to creating an inclusive and flexible working environment, that promotes diversity. We encourage you to apply even if you may not have all the experience listed in the advert or seeking an alternative working pattern. We recognise that talent comes in various forms, and we are committed to providing opportunities that create an environment of growth, diversity, and inclusion for everyone.

If you have a medical condition or an individual need for an adjustment to our process, and you believe this may affect your ability to be at your best - please let us know so we can talk about how we can best support you and make any adjustments that may be needed. In your application, please feel free to note which pronouns you use.