Business Development Executive

Executive Talent; Greater London; Hybrid; GBP 45,000 - 65,000; Full time

Job summary

Executive Talent in London is seeking a Business Development Executive to drive growth for marketing agency services. The role is London-based with hybrid working four days in the office, targeting agency founders and senior leaders with consultative services.

You will own the full sales cycle from identifying agencies through to proposals, negotiation and close, developing tailored offerings and expanding accounts with ongoing cross-team collaboration.

Qualifications

• Direct experience in marketing-agency landscape is essential.
• Experience selling services to marketing agencies or working in agencies across marketing, creative, digital, PR, media or communications.

Responsibilities

• Building relationships with senior decision-makers across the agency landscape.
• Understanding each agency’s objectives, positioning and new-business challenges.
• Creating tailored proposals drawing on the most relevant services.
• Generating opportunities through proactive outreach, referrals, events and existing networks.
• Managing a healthy pipeline and producing accurate forecasts through HubSpot.
• Negotiating commercial terms and converting opportunities into retained or project-based revenue.
• Developing accounts after the initial sale and identifying opportunities to introduce additional services.
• Representing the business at industry events and building a visible presence within the marketing community.
• Working closely with specialist teams across business development, PR, marketing and events.

Skills

Relationship building

Consultative selling

Pipeline management

Market knowledge

Tools

HubSpot

Job description

Business Development Executive – Marketing Agency Services

London | Hybrid – four days in the office

Are you commercially driven, well connected within the marketing-agency world and confident selling consultative services to agency leaders?

We are recruiting a Growth Manager for an established business that helps marketing, creative, PR, media and technology agencies generate new opportunities, strengthen their market position and build relationships with leading brands.

This is a broad agency-growth role not simply event or sponsorship sales. You will speak with agency founders, Managing Directors and senior commercial leaders, understand their growth challenges and recommend the most relevant combination of services.

These may include:

• Outsourced business development and lead generation.
• PR, positioning and thought-leadership support.
• Senior brand and CMO engagement programmes.
• Agency-growth memberships and communities.
• Curated introductions and facilitated meetings.
• Conference participation, sponsorship and speaking opportunities.

The role

You will take ownership of the complete sales process, from identifying and approaching suitable agencies through to discovery, proposals, negotiation and close.

Your responsibilities will include:

• Building relationships with senior decision-makers across the agency landscape.
• Understanding each agency’s commercial objectives, positioning and new-business challenges.
• Creating tailored proposals that draw on the most relevant services.
• Generating opportunities through proactive outreach, referrals, events and existing networks.
• Managing a healthy pipeline and producing accurate forecasts through HubSpot.
• Negotiating commercial terms and converting opportunities into retained or project-based revenue.
• Developing accounts after the initial sale and identifying opportunities to introduce additional services.
• Representing the business at industry events and building a visible presence within the marketing community.
• Working closely with specialist teams across business development, PR, marketing and events.

About you

Direct experience of the marketing-agency landscape is essential. You will either:

• Have worked within a marketing, creative, digital, PR, media or communications agency; or
• Have sold services, technology or commercial partnerships directly to marketing agencies.

You should also bring:

• A successful track record in business development, client acquisition or commercial growth.
• Experience managing a complete consultative sales cycle.
• A strong understanding of how agencies win business and the pressures facing agency leaders.