Business Development Executive

Careers at Tide; City Of London; Hybrid; GBP 48,000 - 73,000; Full time

Benefits offered by this job

Vitality Health Insurance

Hundreds of perks and discounts viaVIt

24/7 Employee Assistance Programme

25 days holiday with buy extra days

Professional L&D budget

Spacious office in Liverpool Street

Enhanced family-friendly leave

24 hours volunteering time off

Flexible work from home or office

Sabbatical leave

Job summary

Tide is seeking a highly motivated professional for B2B growth across the UK, balancing field sales with office work. You will engage SMEs, pitch Tide’s business accounts, card terminals and insurance while building partnerships and a strong pipeline. A dynamic role focused on active outreach and team collaboration.

Ideal candidates will have proven B2B field sales experience in fintech, exceptional communication skills, and the ability to juggle field and internal tasks to drive growth.

Qualifications

• Proven track record in B2B field sales within fintech or payments.
• Experience selling business accounts, payments, or insurance solutions.
• Strong verbal and written communication; able to pitch to business owners.

Responsibilities

• Act as the face of Tide, executing targeted SME sales strategies and prospecting new clients.
• Build partnerships and close business to create a robust pipeline.
• Own the full sales cycle from initial field contact through to onboarding.
• Demonstrate and sell Tide core products including business accounts, insurance, funding, and card terminals.
• Negotiate partnerships with local hubs, accountants and SME networks.
• Maintain a 5-day on-site/field schedule and collaborate with the sales team.
• Represent Tide at industry events to generate high-quality leads.

Skills

B2B sales

Field sales

Fintech experience

Negotiation

Communication skills

Networking

Account management

Tools

CRM (Salesforce)

Pipedrive

Job description

At Tide, we help SMEs save time and money in the running of their businesses by not only offering business accounts and related banking services, but also a comprehensive set of highly usable and connected administrative solutions, from invoicing to accounting.

Tide is transforming the small business banking market and now supports over 2 million members globally across the UK, India, Germany and France.

Using advanced technology, all solutions are designed with SMEs in mind. With quick onboarding, low fees and innovative features, we thrive on making data driven decisions to serve our mission: to help SMEs save time and money so they can get back to doing what they love.

• Tide is available for UK, Indian, German and French SMEs
• Over 2 million members across UK and India
• Over $300 million raised in funding
• Over 2,800 Tideans globally
• Recognised with Great Place to Work certification three years in a row, and among India’s Top 50 Best Workplaces in Banking, Financial Services, and Insurance in 2026
• We have offices in Central London, with a member support and technology centre in Sofia, Bulgaria, technology centres in Serbia, Romania, Lithuania and Hyderabad and offices in Gurugram, New Delhi, Berlin, Paris and Luxembourg

About You

You are a highly motivated professional ready to drive our B2B growth. You thrive in a fast-paced environment, excel at building face-to-face relationships, and possess a strong background in financial services or payment technology. You are comfortable acting as an ambassador for Tide, introducing SMEs to our core products including business current accounts, card payment terminals, and business insurance solutions. You are prepared for a dynamic role, requiring a 5-day-per-week commitment split between our office and the field, seamlessly balancing active business development with internal team collaboration to share market insights and plan outreach strategies.

What You’ll Be Doing

1) Business Development & Growth

• Act as the face of Tide by executing targeted sales strategies and prospecting new SME clients.
• Build partnerships and close business to build a robust pipeline across your designated territory.
• Own the full sales cycle from initial field contact through to closing and onboarding, ensuring a seamless experience for new members.

2) Product Pitching & Partnership Development

• Confidently demonstrate and sell Tide’s core product suite, specifically focusing on business current accounts, commercial insurance, funding options, and card terminal solutions.
• Identify, negotiate, and manage strategic partnerships with local business hubs, accountants, and SME networks to drive referrals and scale customer acquisition.
• Maintain a full-time, 5-day-a-week schedule operating across the field and the office.
• Align with the wider sales team, optimize pitch strategies, report on market intelligence, and manage the administrative aspects of the sales cycle.
• Actively represent Tide at industry events, trade shows, business exhibitions, and local networking sessions to build brand awareness and generate high-quality leads.

You’ll Be a Great Fit If You:

• Have a demonstrable track record in B2B business development and active field sales, ideally within a fast-paced startup or fintech environment.
• Possess direct industry expertise selling business current accounts, commercial insurance, or working within the card terminal and payments sector.
• Have exceptional verbal and written communication skills, with the proven ability to confidently pitch to business owners, negotiate deals, and present to large groups.
• Have a strong background in identifying, securing, and nurturing B2B partnerships and referral networks.
• Are highly effective at networking events, with a natural ability to build rapport and establish trust quickly.
• Are highly organized and capable of effectively managing a full 5-day on-site and field schedule, seamlessly balancing independent fieldwork with collaborative in-office responsibilities.

What you’ll get in return:

• Vitality Health Insurance, with a proactive focus on mental and physical wellbeing
• Hundreds of perks and discounts through Vitality Health Insurance (fitness watches, Waitrose cashback, gym membership etc.)
• 24/7 Employee Assistance Programme
• 25 days holiday with the ability to buy extra days
• Professional L&D budget per year
• Spacious brand new office in Liverpool street with an all-day snacks bar
• Enhanced family-friendly leave
• 24 hours paid volunteering time off per year
• Flexible work from home or at the office arrangements
• Sabbatical leave

TIDE IS A PLACE FOR EVERYONE

At Tide, we believe that we can only succeed if we let our differences enrich our culture. Our Tideans come from a variety of backgrounds and experience levels. We consider everyone irrespective of their ethnicity, religion, sexual orientation, gender identity, family or parental status, national origin, veteran, neurodiversity or differently-abled status. We celebrate diversity in our workforce as a cornerstone of our success. Our commitment to a broad spectrum of ideas and backgrounds is what enables us to build products that resonate with our members’ diverse needs and lives.

We are One Team and foster a transparent and inclusive environment, where everyone’s voice is heard.

At Tide, we thrive on diversity, embracing various backgrounds and experiences. We welcome all individuals regardless of ethnicity, religion, sexual orientation, gender identity, or disability. Our inclusive culture is key to our success, helping us build products that meet our members' diverse needs. We are One Team, committed to transparency and ensuring everyone’s voice is heard.