Admin Services - Lead Country Commercial Manager - UK

Tide; Greater London; On-site; GBP 90,000 - 120,000; Full time

Benefits offered by this job

Vitality Health Insurance

25 days holiday

L&D budget

Referral bonus

Cycle to Work

Pension contribution

Job summary

Tide is seeking a Lead Country Commercial Manager to drive revenue growth across Admin Services by building out an Accountant GTM, establishing partnerships with Accountants, and expanding the invoicing solutions. You will sit at the heart of Tide’s commercial function, collaborating across teams to improve performance, identify opportunities, and execute with a focus on revenue and member value.

You will partner with Finance, Product, Marketing and Operations to deliver targeted GTM strategies,

Qualifications

• Strong commercial acumen with ability to drive revenue and KPI targets.
• 5+ years’ experience leading consistently active commercial programs, fintech preferred.
• Strong analytical mindset with data-driven decision making.
• Proven GTM track record across omni-channel campaigns.
• Excellent project management, coordinating multiple launches and tests.
• Creative collaborator who communicates effectively and handles ambiguity.
• Self-starter who works from targets and removes blockers.

Responsibilities

• Revenue Ownership & Forecasting: Partner with Finance and stakeholders to set, track, and refine projections for Accountant initiatives and Invoicing, ensuring revenue accountability.
• Analytics-Driven Insight: analyze member behaviour, segment audiences, measure cohort performance, and translate data into actionable product and pricing plans.
• Product Development: collaborate with Product teams to shape positioning, roadmaps, and GTM strategies.
• Launch Strategy: support new feature launches across channels with cross-functional teams to deliver experiments.
• Stakeholder Management: communicate with Tide's leadership and senior stakeholders regularly.
• Commercial & Competitor Intelligence: conduct ongoing analysis to inform strategy and differentiation.
• Member Obsession: align with member needs to drive commercial and product discussions.

Skills

Commercial acumen

KPI tracking

Lead with 5+ years experience

GTM know-how

Analytical mindset

Project management

Collaboration

Self-starter

Job description

About Tide

At Tide, we help SMEs save time and money in the running of their businesses by not only offering business accounts and related banking services, but also a comprehensive set of highly usable and connected administrative solutions, from invoicing to accounting. Tide is transforming the small business banking market and now supports over 2 million members globally across the UK, India, Germany and France. Using advanced technology, all solutions are designed with SMEs in mind. With quick onboarding, low fees and innovative features, we thrive on making data driven decisions to serve our mission: to help SMEs save time and money so they can get back to doing what they love.

Tide Facts

• Tide is available for UK, Indian, German and French SMEs
• Over 2 million members: 900,000 UK and 1,100,000 in India and growing rapidly
• Over $300 million raised in funding
• Over 2,800 Tideans globally
• Recognised with Great Place to Work certification three years in a row, and among India’s Top 50 Best Workplaces in Banking, Financial Services, and Insurance in 2026
• We have offices in Central London, with a member support and technology centre in Sofia, Bulgaria, technology centres in Serbia, Romania, Lithuania and Hyderabad and offices in Gurugram, New Delhi, Berlin, Paris and Luxembourg

About The Team

The Admin Services commercial team are responsible for driving adoption and usage of essential products for Small Business Owners. This includes Tide’s range of accounting packages, as well as invoicing, expense management, payroll and Company Formations / Company Secretariat services. Most of these are sold on a subscription basis, providing consistent value to members and a consistent revenue stream to Tide. The team works closely with Product, Finance, Business Insights, CRM and Operations teams to translate member and commercial insights into appealing product enhancements, effective positioning, and strategies that enhance engagement and retention.

About The Role

We’re looking for an exceptional Lead Country Commercial Manager to drive revenue growth across Admin Services product by building out an Accountant GTM, building the foundations and eventually a scaled up program of partnering with Accountants to drive referrals and retention onto Tide products like Accounting, Invoicing and Payroll. In addition to this the role leads on driving the penetration and adoption of our Invoicing tool and the connected revenue associated with it. You will sit at the heart of Tide’s commercial function, and be responsible for collaborating with cross-functional teams to understand product performance, uncover opportunities, and work across multiple areas to deliver. This will require a relentless focus on the numbers and our members, product prioritisation, and detailed planning to ensure revenue targets are hit and customer lifetime value is always increasing. The role includes close partnership with marketing teams to ensure seamless delivery of ‘always on’ campaign activity. This role will also own the strategy and launch approach for new product launches, ensuring that all channels and member touch points are considered. This includes end-to-end journeys and transaction channels. You’ll need to partner effectively with multiple stakeholders to make this happen – excellent organisation and communication skills essential.

Some Of The Things You’ll Be Doing

• Revenue Ownership & Forecasting: Partner closely with Finance and key stakeholders to set, track, and refine financial projections for Accountant initiatives/GTM and Invoicing ensuring revenue accountability and proactive identification of risks and opportunities.

Partnerships collaboration: working with Partnerships to identify the Accountant value proposition and then working with teams to turn Accountants into referrers and advocates for Tide

• Analytics-Driven Insight: with the support of the BI team you will analyse member behaviour, segment audiences, and measure subscription cohort performance. You will then translate this data into clear recommendations that shape product prioritisation, pricing, positioning and communications.
• Product Development: Leveraging the commercial and analytics insights, you will partner with the Product teams to address areas of opportunity. This will include shaping product positioning, product led growth, aligning on roadmaps and supporting successful product launches with tailored GTM strategies.
• Launch Strategy: You’ll support new feature launches across channels, partnering with excellent sales, and operations teams to deliver best-in-class experiments. You’ll facilitate brainstorm sessions / workshops to surface creative ideas and implementation plans.
• Stakeholder Management: As you’ll be working in a highly collaborative way, it will key to communicate regularly with a wide range of stakeholders. This will include Tide’s Senior Leadership Team as well as the C‑Suite.
• Commercial & Competitor Intelligence: Lead ongoing commercial research and competitive analysis to monitor trends, and benchmark to translate it into actionable strategies that strengthen and differentiate Tide’s positioning and value proposition.
• Member Obsession: You will be or become an expert in the core motivations of our members in order to focus on bringing their voice to commercial and product design discussions.

What we are looking for

• Strong commercial acumen: Proven experience in driving commercial impact, partnering with finance to understand performance and identify opportunities to improve. Able to set and track clear KPIs across all initiatives to meet revenue goals.
• 5+ years’ experience leading ‘always on’ activity to drive commercial performance. This will ideally be with specific experience in Accounting, Invoicing or Expense Management products, ideally in a fintech environment – key is demonstrated ability to plan and deliver consistent activity that drives commercial impact.
• Strong analytical mindset: Able to review and interpret data to develop hypotheses and assumptions, turning insights into clear, actionable plans.
• Proven GTM track record – delivering holistic, high impact omni-channel campaigns (across sales, CRM, in-app contact points)
• Exceptional project management skills, able to juggle multiple launches and tactical tests in a fast-moving environment.
• Creative collaborator: Builds relationships across teams, crafts compelling messaging and navigates ambiguity with confidence.
• Self-starter attitude: Works backwards from targets, removes blockers proactively and adapts when priorities shift.

What you’ll get in return

• Competitive salary
• Vitality Health Insurance, with a proactive focus on mental and physical wellbeing
• Hundreds of perks and discounts through Vitality Health Insurance (fitness watches, Waitrose cashback, gym membership etc.)
• 24/7 Employee Assistance Programme
• 25 days holiday with the ability to buy extra days
• Professional L&D budget per year
• Referral bonus when you bring your friends to join Tide
• Access to ‘salary sacrifice’ benefits such as Cycle to Work scheme and pension contribution
• Spacious brand new office in Liverpool street with an all-day snacks bar
• Enhanced family-friendly leave
• 24 hours paid volunteering time off per year
• Flexible work from home or at the office arrangements
• Monthly team socials (we’ve had themed bingo, online cocktail making sessions, wellbeing challenges and themed virtual pub quizzes)
• Sabbatical leave

TIDE IS A PLACE FOR EVERYONE

At Tide, we believe that we can only succeed if we let our differences enrich our culture. Our Tideans come from a variety of backgrounds and experience levels. We consider everyone irrespective of their ethnicity, religion, sexual orientation, gender identity, family or parental status, national origin, veteran, neurodiversity or differently-abled status. We celebrate diversity in our workforce as a cornerstone of our success. Our commitment to a broad spectrum of ideas and backgrounds is what enables us to build products that resonate with our members’ diverse needs and lives. We are One Team and foster a transparent and inclusive environment, where everyone’s voice is heard.