Business Development Associate

Precursive; Greater London; Hybrid; GBP 30,000 - 54,000; Full time

Job summary

Precursive is seeking a driven Business Development Ally (BDA) in the UK to turn signals into conversations. You’ll own a defined territory alongside an AE, uncover real business needs, and qualify them into a first sales interaction worth an AE’s time.

This entry‑level role rewards ownership with uncapped commissions and monthly/quarterly incentives, and a fast-moving, collaborative culture. Responsibilities include high‑touch outreach, CRM discipline, and partner marketing activation to

Qualifications

• Bachelor's degree required or equivalent.
• Right to work in the UK required.
• Strong written and verbal communication in plain English.

Responsibilities

• Proactively engage key functional roles within your territory by phone, email, LinkedIn, and in person at events.
• Lead every touch with a clear reason to talk and a trigger event or pain point.
• Hold high-touch outbound conversations; build and maintain a network of services leaders.
• Partner with marketing to convert warm leads from workshops, content and events into first sales interactions.
• Run discovery calls to uncover genuine business needs and qualify opportunities for the AE.
• Maintain CRM discipline across Salesforce, HubSpot and Claude; keep stakeholders informed.

Skills

Communication

Coachable

Self-motivated

Organisational skills

Social intelligence

Education

Bachelor's degree

Tools

Salesforce

LinkedIn Sales Navigator

Job description

This is not a standard BDR role.

We need someone who opens doors with a reason, not someone who works through a dialler list. You will start every conversation from a signal: a services leader who attended a working session, an account that just hired a new VP of Services, a prospect reading our content. If you want to send templated sequences at volume and hope something sticks, this role is not for you. If you want to own the conversation from the first message to a qualified first meeting with your AE, read on.

WHO WE ARE

About Precursive.

Precursive is an AI-powered professional services platform helping services organisations deliver better outcomes, faster and more profitably. Our platform spans resource management, project delivery, and services intelligence, and we are growing rapidly in the enterprise and mid-market.

We are a member of the Services Delivery Alliance (SDA), an industry authority for professional services leaders. With over 800 member companies, and 1000 members actively engaging this year plus a growing calendar of curated sessions and content, the SDA is one of our most powerful allies in helping Services leaders be better.

THE ROLE

The Opportunity.

Our revenue engine is sales and marketing working as one team, and it works: this year, circa 90% of closed deals were sourced by marketing. Business Development sits right at the intersection. Every prospect passes through BD to be checked for fit and to have their needs uncovered, which makes this seat integral to how Precursive grows.

What we need now is a BDA who can turn signals into conversations. You will work a defined territory alongside your Account Executive partner(s), engaging services leaders, uncovering real business problems, and qualifying them into a first sales interaction (FSI) worth an AE's time.

This is a role with real ownership. You will be measured on qualified meetings and the pipeline they create, not on dials made or emails sent. Commission is uncapped, and incentives are kept simple, paid monthly and quarterly.

RESPONSIBILITIES

What You'll Do.

• Proactively engage key functional roles within your assigned territory, by phone, email, LinkedIn, and in person at events.


• Lead every touch with a reason to talk: an engagement signal, a trigger event, or a pain point we know that role carries. Not a product pitch.


• Pick up the phone. High-touch outbound is the core of this role, and the best BDAs are not afraid of a live conversation.


• Build and maintain your own network of services leaders, so your pipeline compounds over time.

02. COMMUNITY & MARKETING ACTIVATION

• Partner with marketing to convert warm leads, from workshops, content, and events, into first sales interactions.


• Follow up on community engagement with relevance and speed, turning an interested attendee into a commercial conversation.


• Research new leads and keep on top of developments within a set of key accounts, so you know what matters to them right now.

03. DISCOVERY & QUALIFICATION

• Run discovery calls that uncover genuine business needs, not just budget and timeline.


• Qualify opportunities for an in-depth discussion with your AE partner, handing over context the AE can act on immediately.


• Work with the revenue team to align prospect needs with our offering, using the tools and resources we provide.

04. CRM DISCIPLINE

• Keep Salesforce, HubSpot, and Claude accurate and current. If it isn't in the CRM, it did not happen.


• Keep internal stakeholders informed on account progress.


• Help keep the database clean, streamlining processes as you go.


• Manage competing priorities under time pressure in a fast-paced, collaborative team.

REQUIREMENTS

What We're Looking For.

This is aimed as an entry-level role, although experience is attractive. You don't need a background in sales or business development. You do need the drive and tenacity to succeed, and a genuine appetite to grow inside a scale-up.

ESSENTIAL

• A bachelor's degree, ideally in a business related subject.


• Existing right to work in the UK.


• Strong written and verbal communication: you write clearly, in plain English, and you're comfortable on the phone.


• Coachable and a fast learner: you take feedback in the room and use it on your next call.


• A self-starter who is self-organised and has a great work ethic.


• Social intelligence and self-awareness: you listen more than you talk, and you come across as credible and authentic.


• Not afraid to ask for help.

NICE TO HAVE

• Around 1 year selling SaaS or qualifying new revenue opportunities in a business development capacity.


• Familiarity with Salesforce and prospecting tools such as LinkedIn Sales Navigator.


• An understanding of marketing and sales cycles.


• Exposure to professional services, services software, or a sector with complex buying cycles.


• AI experience.

WHAT TENACITY MEANS TO US.

We are not looking for someone who is simply \"hard-working.\" We want someone who is uncomfortable if they don't know how many qualified meetings they have booked this month, who prepares for a call by reading the account rather than the script, who gets energised when a cold conversation turns into a real problem worth solving, and who measures their own performance in meetings that convert to pipeline, not activity logged.

WHAT WE OFFER

The Package.

• A competitive base salary, set against experience and market rates and discussed during the interview process.


• Uncapped commission with simple incentives, paid monthly and quarterly.


• A warm audience to work: one of the best-engaged communities in professional services, and the mandate to activate it.


• Exposure to world-class sales methodologies and close coaching from senior leadership across marketing, sales, and product.


• A dedicated learning and development budget for every team member, whatever their tenure.


• 34 days' holiday in the UK, inclusive of bank holidays plus a day off for your birthday.


• Flexible working, based from our Bloomsbury office, with regular all-hands, product launch sessions, and strategy overviews to keep a global team connected.