Business Analyst

Sparta Global; Cardiff; On-site; GBP 35,000 - 55,000; Full time

Job summary

A leading company in the financial sector is seeking an experienced Business Analyst to enhance customer engagement initiatives. This role involves collaborating with stakeholders to define use cases and ensure effective implementation across digital platforms. Ideal candidates will have a strong background in digital projects and excellent analytical skills.

Qualifications

• Proven experience as a Business Analyst in digital or communications projects.
• Strong analytical and documentation skills.
• Experience with data segmentation and consent frameworks.

Responsibilities

• Engage with stakeholders to define use cases for customer engagement.
• Produce documentation including audience definitions and KPI metrics.
• Ensure compliance with data protection regulations.

Skills

Analytical skills

Documentation skills

Stakeholder engagement

Digital platforms understanding

Data segmentation

Job description

About the Role:

We are looking for an experienced and detail-oriented Business Analyst to support the delivery of customer engagement and communications initiatives got one of our leading financial clients. This role will work closely with business stakeholders to define and document use cases that guide our technical delivery teams, ensuring accurate and timely implementation across key customer-facing platforms.

Our current focus is on enhancing integration with a self-service platform for customers, and our newly relaunched mobile app for retail users. As these digital channels continue to evolve, your input will be essential to capturing business requirements and translating them into clear, actionable documentation.

Key Responsibilities:

• Engage with business stakeholders to identify and shape communications and customer engagement use cases.
• Produce high-quality documentation for each use case, including:
• Audience definition
• KPI and success metric identification
• Data requirements (including inclusion and suppression rules)
• Consent and permission requirements
• Act as the bridge between business teams and technical delivery teams, ensuring all parties have a shared understanding of requirements.
• Support the onboarding and integration of new communication channels.
• Ensure compliance with data protection, privacy, and consent regulations.

Key Skills & Experience:

• Proven experience as a Business Analyst, ideally within digital, customer experience, or communications projects.
• Strong analytical and documentation skills, with an ability to clearly articulate business needs.
• Understanding of digital platforms, customer journeys, and engagement strategies.
• Experience working with data segmentation, consent frameworks, and performance metrics.
• Confident stakeholder engagement and facilitation skills.
• Ability to work collaboratively across business and technical functions.

Desirable:

• Familiarity with self-service portals or mobile application development.
• Experience in agile delivery environments.
• Knowledge of CRM systems and digital messaging tools.