Brands, Marketing and Experience Internship - Edinburgh

Lloyds Banking Group; City of Edinburgh; Hybrid; GBP 18,000 - 28,000; Full time

Benefits offered by this job

On-the-job training

Hybrid work

Job summary

Lloyds Banking Group’s BMX Internship places you in a 360° marketing environment across insights, planning, brands, and experience design. You’ll gain hands-on exposure to customer insight, data, and technology, helping craft campaigns that influence millions of customers and business outcomes.

You’ll work with strategists, designers, data specialists, and agency partners, test ideas, learn quickly, and explore how AI can improve experiences.

Qualifications

• Penultimate-year university student applying to BMX Internship.
• Demonstrates creativity, curiosity, and interest in marketing and customer experience.
• Strong analytical skills and willingness to learn new digital tools.

Responsibilities

• Turn customer insight and data into ideas and opportunities.
• Support creation of campaigns and experiences reaching millions of customers.
• Collaborate with strategists, designers, data specialists and partners to bring ideas to life.
• Test, learn and optimise activity to drive customer and business outcomes.
• Explore how AI and new technology can create smarter experiences.

Skills

Customer insight

Analytical thinking

Creativity

Data literacy

Collaboration

Adaptability

Education

Penultimate-year student

Tools

AI basics

Job description

Where creativity, customer insight, and technology meet growth.

BMX brings together the capabilities that help Lloyds Banking Group understand customers, build distinctive brands, and create excellent experiences.

We’re here to drive customer growth by crafting excellent end-to-end experiences, connecting brand, marketing, design, customer insight, data and technology to turn great ideas into meaningful customer and commercial outcomes.

And we’re constantly evolving. From AI and predictive decision-making to experience design and performance optimisation, we’re developing the capabilities that will shape the next generation of customer experiences

8 weeks. Real impact

Your internship will place you in BMX – gaining a 360° view of how marketing builds value and creates impact.

You could be working in:

• Insights, Planning & Effectiveness: turning customer and market insight into smarter decisions and identifying opportunities for growth.
• Group Brands & B2B: building distinctive, experience-led brands and creating partnerships that deliver for customers and the business.
• Experience Design: designing, testing and evolving experiences that improve customer outcomes and drive growth.
• Consumer Marketing: creating connected, customer communications and campaigns that reach millions of customers and turn engagement into action.

What your work could look like

• Turning customer insight and data into ideas and opportunities.
• Helping create campaigns and experiences seen by millions of customers.
• Working alongside strategists, designers, data specialists, technologists and agency partners to bring ideas to life.
• Testing, learning and optimising activity to improve customer and commercial outcomes.
• Exploring how new technology and AI can help us create smarter, more relevant experiences.

The skills you’ll develop

By the end of the internship, you’ll have gained real-world experience in being:

• Customer-led: using insight and understanding to see opportunities through the eyes of our customers.
• Commercially minded: understanding how great customer experiences can contribute to growth.
• Creative and curious: bringing fresh thinking, asking great questions and experimenting with new ideas.
• Data and digitally confident: using data, technology and AI to inform decisions and create better experiences.
• Collaborative: working across different disciplines and bringing diverse perspectives together to solve problems.
• Adaptable: learning new skills and embracing new ways of working as technology and customer expectations evolve.

Support to succeed

You’ll get:

• On-the-job training in brand, marketing and experience design.
• A culture that values creativity, experimentation and continuous feedback.

Requirements

What you need to apply

• Be in your penultimate year at university.
• While we do not require a set projected minimum degree achievement, we strongly recommend the ability to be able to demonstrate sound knowledge, understanding and technical skills aligned to the role. Some aspects of this, alongside behaviours and values, will be assessed through the application process.
• We cannot sponsor visas.
• Creativity, curiosity, and a genuine interest in marketing and customer experience.
• Strong analytical skills and a willingness to learn new digital tools.

Location

This scheme is based in Bristol, Edinburgh and London. With our hybrid working policy, all colleagues are expected to spend at least two days a week in the office.

Opening and Closing date

Applications for the BMX Internship Scheme will open on 3rd November 2026 and close on 31st January 2027.

Our schemes may close early if we receive a high number of applications, so it’s best to apply as soon as possible.

Our application process is designed to help you shine. We want everyone to feel they belong and can be their best, regardless of background, identity, or culture.