Brands, Marketing & Experience Internship (Edinburgh)

LLOYDS BANK PLC; City of Edinburgh; Hybrid; GBP 25,000 - 30,000; Full time

Job summary

Lloyds Banking Group is offering an 8-week BMX Internship in Edinburgh with hybrid working across Edinburgh, Bristol and London. You will spend about 35 hours per week, starting 21 June 2027 and finishing 13 August 2027, gaining a 360° view of how marketing builds value and impact.

Your role involves turning customer insights into campaign ideas, collaborating with strategists, designers and data specialists, and exploring how AI can enhance experiences while delivering measurable growth.

Qualifications

• Be in your penultimate year at university.
• Ability to demonstrate sound knowledge, understanding and technical skills aligned to the role.
• We cannot sponsor visas.
• Creativity, curiosity, and a genuine interest in marketing and customer experience.
• Strong analytical skills and a willingness to learn new digital tools.

Responsibilities

• Turning customer insight and data into ideas and opportunities.
• Helping create campaigns and experiences seen by millions of customers.
• Working alongside strategists, designers, data specialists, technologists and agency partners to bring ideas to life.
• Testing, learning and optimising activity to improve customer and commercial outcomes.
• Exploring how new technology and AI can help us create smarter, more relevant experiences.

Skills

Analytical skills

Creativity

Curiosity

Data literacy

Collaboration

Adaptability

Education

Penultimate year university

Job description

End Date

Sunday 31 January 2027

Salary Range

£27,400

Job Description Summary

Before you start your application, please note alternative formats are available on request. Please contact us by emailing [e-mail] or calling on 0345 330 4576. If emailing, please tell us how you would like us to respond - we can email back or call you to discuss any requirements or concerns you might have. We will get back to you as soon as we can but during busy times, it might take up to 5 working days (Don't worry, this won't affect your progress in the application process)

Please make sure that you will be available to work 35 hours per week for the duration of the internship placement (Monday 21st June - Friday 13th August 2027) in order to be eligible for this programme. Prior to submitting your application, please visit our early careers website to find out more about the schemes we offer and the recruitment journey: www.lloydsbankinggrouptalent.com. Our schemes may close early if we receive a high number of applications, so it’s best to apply as soon as you can. If you have any questions, please do contact the team at [e-mail]

Job Description

Duration– 8 weeks

Location– Edinburgh, Bristol, London. Mix office and home working with our hybrid working policy.

Where creativity, customer insight, and technology meet growth.

BMX brings together the capabilities that help Lloyds Banking Group understand customers, build distinctive brands, and create excellent experiences.

We’re here to drive customer growth by crafting excellent end-to-end experiences, connecting brand, marketing, design, customer insight, data and technology to turn great ideas into meaningful customer and commercial outcomes.

And we’re constantly evolving. From AI and predictive decision-making to experience design and performance optimisation, we’re developing the capabilities that will shape the next generation of customer experiences.

8 weeks.

Real impact

Your internship will place you in BMX – gaining a 360° view of how marketing builds value and creates impact.

You could be working in:

• Insights, Planning & Effectiveness: turning customer and market insight into smarter decisions and identifying opportunities for growth.
• Group Brands & B2B: building distinctive, experience-led brands and creating partnerships that deliver for customers and the business.
• Experience Design: designing, testing and evolving experiences that improve customer outcomes and drive growth.
• Consumer Marketing: creating connected, customer communications and campaigns that reach millions of customers and turn engagement into action.

What your work could look like

• Turning customer insight and data into ideas and opportunities.
• Helping create campaigns and experiences seen by millions of customers.
• Working alongside strategists, designers, data specialists, technologists and agency partners to bring ideas to life.
• Testing, learning and optimising activity to improve customer and commercial outcomes.
• Exploring how new technology and AI can help us create smarter, more relevant experiences.

The skills you’ll develop

• Customer-led: using insight and understanding to see opportunities through the eyes of our customers.
• Commercially minded: understanding how great customer experiences can contribute to growth.
• Creative and curious: bringing fresh thinking, asking great questions and experimenting with new ideas.
• Data and digitally confident: using data, technology and AI to inform decisions and create better experiences.
• Collaborative: working across different disciplines and bringing diverse perspectives together to solve problems.
• Adaptable: learning new skills and embracing new ways of working as technology and customer expectations evolve.

Support to succeed

• On-the-job training in brand, marketing and experience design.
• A culture that values creativity, experimentation and continuous feedback.

What’s Next

Your internship is just the beginning. It’s your chance to build skills, make connections and show what you can do. After your placement, you could be considered for our 2028 Graduate Programme – and take your career to the next level. Progression to our graduate opportunities isn’t guaranteed, securing an offer is based on the following: Your performance during the internship Available roles Eligibility for the Graduate Programme – Read more on eligibility in our Graduate FAQs Successfully completing the fast-track assessment process.

Requirements

• Be in your penultimate year at university.
• While we do not require a set projected minimum degree achievement, we strongly recommend the ability to be able to demonstrate sound knowledge, understanding and technical skills aligned to the role.
• Some aspects of this, alongside behaviours and values, will be assessed through the application process.
• We cannot sponsor visas.
• Creativity, curiosity, and a genuine interest in marketing and customer experience.
• Strong analytical skills and a willingness to learn new digital tools.

Location

This scheme is based inEdinburgh. With our hybrid working policy, all colleagues are expected to spend at least two days a week in the office.

Opening and Closing date

Applications for the BMX Internship Scheme will open on 3rd November 2026 and close on 31st January 2027. Our schemes may close early if we receive a high number of applications, so it’s best to apply as soon as possible.

Should you need help or want to ask a question, please contact us at [e-mail]

Learn about the Group and our culture and values

Visit our talent website Home – Lloyds Banking Group Talent or visit our Instagram to keep up-to-date @LBGearlytalent