Brand Strategy Architect — From Insight to Impact

forpeople; England; On-site; GBP 55,000 - 75,000; Full time

Job summary

forpeople is seeking a Strategist to shape thinking behind brands, products and experiences by turning research, data and cultural insight into clear strategic ideas. You’ll work with design, research and experience teams to define brand positioning, propositions and narratives for compelling creative work.

You’ll present thinking to clients, participate in workshops and collaborate across multidisciplinary teams to connect strategy with execution and storytelling.

Qualifications

• 3-4 years of relevant strategy experience in a creative, brand, design or innovation consultancy.
• Experience conducting and synthesising research using qualitative, quantitative and data-led methods.
• Experience developing strategic outputs such as brand positioning, propositions, frameworks, narratives and future visions.
• Strong analytical skills and ability to distil meaningful insights from different sources.
• Good understanding of design and brand and their role in driving positive business outcomes.
• Strong writing and storytelling skills with experience building clear and engaging presentations.

Responsibilities

• Conduct research across consumers, culture, brands, businesses and markets using a mix of qualitative, quantitative and data-led methods.
• Analyse and synthesise research and data to uncover meaningful insights, patterns and opportunities.
• Develop brand positioning, propositions, frameworks, principles and narratives that give creative teams a clear foundation to work from.
• Exploring trends, behaviours and emerging technologies to understand their meaning for clients and the future.
• Build clear and engaging presentations that communicate your thinking and tell a compelling story.
• Present strategic thinking and recommendations to clients, responding to feedback and developing the work.
• Contribute to client workshops, interviews, research sessions and other collaborative working sessions.
• Contribute strategic thinking and research to pitches and wider studio initiatives.

Skills

Strategic thinking

Rigorous analysis

Cultural & creative curiosity

Collaboration & communication

Big ideas

Job description

forpeople is seeking a Strategist to shape thinking behind brands, products and experiences by turning research, data and cultural insight into clear strategic ideas. You’ll work with design, research and experience teams to define brand positioning, propositions and narratives for compelling creative work.

You’ll present thinking to clients, participate in workshops and collaborate across multidisciplinary teams to connect strategy with execution and storytelling.