Brand Propositions Manager

Sainsbury's; London; On-site; GBP 45,000 - 70,000; Full time

Job summary

Join Sainsbury's as a Brand Proposition Manager to drive impactful brand strategies and innovative propositions. You'll collaborate with diverse teams to shape the future of our brands, utilizing your analytical and creative skills to meet customer needs and enhance brand performance.

Benefits

10% colleague discount increasing to 15%

Performance-related bonus up to 20% of salary

Private healthcare and season ticket loans

Paid maternity and paternity leave

Qualifications

• Proven track record in brand strategy and proposition development.
• Ability to balance analytical thinking with creative innovation.
• Strong influencing skills and resilience in managing priorities.

Responsibilities

• Develop brand plans to create distinctive and bold propositions.
• Collaborate with key stakeholders to align on brand ambitions.
• Brief marketing and retail teams on propositions and ensure creative realization.

Skills

Brand strategy

Proposition development

Analytical thinking

Creative innovation

Relationship building

Job description

Why join us

Joining Sainsbury's as a Brand Proposition Manager means being part of a dynamic team dedicated to developing and driving high-performing brand plans that resonate with customers and bring our brand ambitions to life through innovative propositions. With a focus on collaboration, creativity, and customer-centric strategies, you will have the opportunity to influence and shape the direction of our brands while working alongside diverse stakeholders to achieve our corporate objectives. At Sainsbury's, we value work-life balance and offer flexibility to ensure our colleagues can excel in their roles while enjoying personal fulfillment outside of work, making it a rewarding environment to be part of.

What you'll do

As the Brand Proposition Manager at Sainsbury's, you will be responsible for developing and driving brand plans to create distinctive, bold, and differentiating propositions that enhance the performance of our brands. Your role will involve collaborating with key stakeholders across departments to align on brand ambitions and plans, ensuring they are based on customer insights and market relevance. You will focus on developing marketing propositions that address key customer opportunities while supporting brand objectives and perceptions. Working closely with commercial stakeholders, you will help build trade planning priorities aligned with marketing propositions. Additionally, you will brief marketing and retail channel teams on the propositions and ensure they are creatively realized. You will use insights to anticipate risks, recommend plan adjustments, and foster collaboration across marketing and stakeholders to support brand priorities and corporate strategy.

Who you are

As a Brand Proposition Manager for Sainsbury's Marketing Planning & Propositions team, you are an experienced professional with a proven track record in brand strategy and proposition development, driven by passion for our brands and a deep understanding of customer and commercial dynamics. Your ability to balance analytical thinking with creative innovation enables you to develop distinctive propositions that align with brand objectives and drive performance. Your strong influencing skills, relationship-building capabilities, and resilience in managing priorities and stakeholders are essential in bringing our brand plans to life and shaping the future success of our brands.

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Qualifications

We are committed to being an inclusive retailer, welcoming everyone regardless of background. We support your development and celebrate colleagues who go the extra mile. We also offer flexible working options. When you join us, you'll enjoy a range of benefits, including:

• Starting with a 10% colleague discount on shopping online and in-store at Sainsbury's, Argos, TU, and Habitat, increasing to 15% during the year.
• Pensions scheme and life cover.
• Performance-related bonus potential of up to 20% of salary.
• Annual holiday allowance with options to buy additional days.
• Private healthcare, season ticket loans, interest-free car loans up to £10k, cycle to work scheme, health cash plans, salary advances, and retailer discounts.
• Paid maternity or adoption leave (up to 26 weeks), paternity leave (up to 4 weeks), and other family-friendly benefits.

Visit www.sainsburys.jobs for more details on our benefits (eligibility criteria may apply).

Responsibilities

At Sainsbury's, you'll experience meaningful work and a healthy work-life balance. We are one of the UK's largest supermarkets with a vast online presence. Our marketing efforts span Brand Planning, Brand Communications, Creative, Digital Marketing, CRM, Loyalty, Nectar 360, Insights, and Sustainability. Thanks to data insights, we understand our customers deeply. We work with top brand partners and agencies, offering opportunities to learn, grow, and collaborate across teams.