Brand Partnerships Lead

Liverpool Football Club; Liverpool; On-site; GBP 50,000 - 70,000; Full time

Job summary

Liverpool Football Club is seeking a Senior Executive, Brand Solutions to help translate brand objectives into compelling sponsorship opportunities. The role involves research, creative development, and coordinating proposals with Brand Solutions, Growth, and Partnership Sales teams.

You will own portions of decks, develop copy, and deliver polished proposals. Strong PowerPoint, copywriting, and research skills are essential to drive high-quality, insight-led outcomes for prospective partners.

Qualifications

• 3 years+ experience in a commercial, marketing, sponsorship, media, agency or brand partnerships environment.
• Strong PowerPoint and presentation development skills, with an eye for detail and design.
• Excellent written communication and copywriting skills.
• Strong research and analytical skills, with the ability to distill information into clear, relevant insights.
• Highly organised, proactive and able to manage multiple projects and deadlines.
• Confident communicator, able to build relationships across teams.

Responsibilities

• Support Solutions Managers in translating brand objectives into relevant partnership propositions and compelling sales narratives.
• Take ownership of allocated sections within larger decks, including copy development.
• Review and quality-check presentations for accuracy, consistency, clarity and detail.
• Conduct research into prospective brands, their history, audience, positioning and sponsorship activity.
• Work with Insights to identify audience data, category trends and competitor activity.
• Produce concise brand fact sheets highlighting findings and opportunities.
• Coordinate brainstorm sessions and share briefing materials in advance.
• Capture and develop initial ideas post-brainstorms with summaries and recommendations.
• Contribute creative thinking and partnership ideas, leveraging the organisation's assets.
• Maintain a shared inspiration bank of campaigns and activation ideas.
• Own and maintain the team status tracker; document live projects and deadlines.
• Support process improvements to enhance visibility and collaboration across Brand Solutions.
• Gather feedback from Solutions Managers and Sales on proposals to drive improvements.
• Share learnings and best practices; maintain organized folders of research and materials.

Skills

PowerPoint

Proposal development

Written communication

Copywriting

Research and analysis

Project management

Stakeholder collaboration

Creative thinking

Tools

PowerPoint

Job description

Liverpool Football Club is seeking a Senior Executive, Brand Solutions to help translate brand objectives into compelling sponsorship opportunities. The role involves research, creative development, and coordinating proposals with Brand Solutions, Growth, and Partnership Sales teams.

You will own portions of decks, develop copy, and deliver polished proposals. Strong PowerPoint, copywriting, and research skills are essential to drive high-quality, insight-led outcomes for prospective partners.