Brand Marketing Manager

Lipton Media; London; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A leading events company in London is seeking a Brand Marketing Manager who thrives in a dynamic environment. The ideal candidate will have a strong academic background and proven experience in marketing, particularly for B2B events. You will be responsible for developing innovative marketing campaigns and strategies to enhance brand reputation and customer engagement. This role offers hybrid working arrangements and the opportunity to impact major events in the industry.

Qualifications

• Outstanding academic background required.
• Proven experience as a Marketing Manager or similar role.
• Excellent understanding of marketing techniques and data analysis.

Responsibilities

• Generate strategies to grow market share and brand reputation.
• Develop and implement marketing campaigns for live events.
• Lead the marketing team and drive brand-led strategy.

Skills

Strategic planning

Digital marketing

Data analysis

Creative thinking

Leadership

Education

BSc/BA/MS degree

Tools

CRM software

Marketing automation software

MS Office

Job description

Overview

Brand Marketing Manager

Hybrid

If you live and breathe marketing, we need to talk. We are looking for a Brand Marketing Manager who is passionate about uncovering consumer insights and delivering innovative marketing campaigns. Our client is an award-winning, independent events business, curating cutting edge, leading B2B conferences for a truly global audience.

Responsibilities

• Join a dynamic and fast-paced environment and generate strategies that grow market share and the brand’s reputation, improve customer experience and drive growth.
• Develop and implement the marketing campaigns for a number of live events.
• Investigate, test and roll out ideas for building your community, engaging with prospects and cross-promoting products to your target audience.
• Be the driver of change in the team and forge the way to a brand-led marketing strategy.
• Stay up-to-date with the latest digital technologies and marketing trends. Demonstrate excellent communication skills and express messages creatively.
• Lead by example within the marketing team and demonstrate success through campaigns, ideas and a positive attitude.

Qualifications

• BSc/BA/MS degree essential – outstanding academic background.
• Proven experience as a Marketing Manager, Senior Marketing Executive or similar role, ideally within B2B events.
• Proven experience as a Brand Manager is desirable.
• Thorough understanding of marketing techniques, data analysis and statistics methods.
• Demonstrable experience in marketing with the potential and attitude to learn.
• Thorough knowledge of strategic planning principles and marketing best practices.
• Proficient in MS Office and marketing software (e.g. CRM, marketing automation).
• Results-driven with proven leadership skills.
• Excellent understanding of the full marketing mix; highly creative with the ability to think out of the box.
• Experience in identifying target audiences and devising campaigns that engage, inform and motivate.
• Proven ability to develop brand and marketing strategies and effectively communicate recommendations to executive management.