Brand Marketing Executive

FERNDALE PHARMA; Greater London; Hybrid; GBP 26,000 - 38,000; Full time

Benefits offered by this job

Attractive salary

25 days holidays plus bank holidays

Home-working IT and office equipment

Job summary

A private dermatology company in the UK is seeking a Brand Marketing Executive to support the planning and execution of brand marketing strategies for their skincare products. Ideal candidates will have 1-2 years of marketing experience and a passion for skincare. This role is primarily remote with occasional travel for meetings. The position offers a dynamic environment with opportunities for growth and creative input within the marketing team, alongside comprehensive benefits including holidays and home-working equipment.

Qualifications

• 1-2 years of experience in a marketing or brand-focused role.
• Experience and passion for skin and skincare.
• Proven success in campaign planning and execution.
• Proven ability to plan and execute campaigns.
• Strong communication and interpersonal skills.
• Organised, detail-oriented, able to manage multiple projects.
• Proficient in Microsoft Office; familiarity with marketing software.

Responsibilities

• Assist in the development and implementation of brand marketing plans.
• Contribute to market research to identify trends and insights.
• Monitor and analyze brand performance metrics.
• Conduct market research and analyze trends.
• Create engaging content for social, CRM, website, and retail partners.
• Monitor brand performance and provide insights from dashboards.
• Collaborate with sales, external agencies, KOLs, and customer service.
• Assist in planning and executing brand events and trade shows.

Skills

Marketing communication

Campaign planning

Interpersonal skills

Creativity

Organizational skills

Education

Bachelor's degree in marketing, business, or life science

Tools

Microsoft Office Suite

Marketing software

CRM systems

Job description

We areseekinga creative andcommerciallydriven Brand MarketingExecutiveto join our teamandto help bring ourdermatologicalskincarebrandsto life across multiple channels.The ideal candidate willbe responsible forsupporting theplanning,developmentand execution of brandmarketingstrategies across both our B2B and D2C channels.This role is perfect for someone with a passion for skincare,dermatological ingredients and science,a keen eye for detail, and a desire to grow within a dynamic and fast-paced environment.

The role is primarilyremote, with occasional travelrequiredfor meetings and conferences.

About Us

At FERNDALE PHARMA, we are dedicated to helping people achieve confidence in their skin. Our scientifically backed products deliver clinically proven results, ensuring that everyone can feel their best in their own skin!

• As a well-established private dermatology company, part of the Ferndale Pharma Group, USA, and the long-term exclusive UK partner for CantabriaLabs, Spain. Focused on the UK and Ireland weoperateacross three distinct business divisions. Each division focuses on specific brands and segments of customers, allowing us to serve them more effectively.
• The HEALTH & BEAUTY division engages with a community of skin-savvy consumers, offering the exceptional Cantabria Labs dermatological skincare brands including HELIOCARE.
• The AESTHETICS division with itsAesthetiCareteam, collaborates with professional skin clinics, providing them with the medical-grade, clinic-only brand ALLSKIN | MED.
• The MEDICAL division specializes in niche topical medicines.

Responsibilities

This dynamic role offers a comprehensive overview of multiple areas within the company.You will work closely with the Head of Marketingand Senior Brand Managerto deliver& implementcampaign strategies across our full brand portfolio.

The successful candidate will be an essential member of the marketing team, collaborating in a friendly and supportive environment. You will work closely with the wider marketing and design team, the dedicatedAesthetiCarecommercialteam, the broader commercial and operations group, our partner skin clinics across the UK, key opinion leaders (KOL’s), external creative and PRagenciesand our colleagues at Cantabria Labs in Spain.

This role willbe reportingdirectly to theHead of Marketing

Joining Ferndale Pharma asaBrand Marketing Executiveis an excellent opportunity for someone with at1-2years of marketing experience, a passion for the skincare industry, and a proventrack recordof success. This role offers the chance toshowcaseand develop your marketing skills in both B2B and D2C sectors, providing the freedom and support needed to excel.

Key Responsibilities

• BrandCampaignSupport:Assistin the development and implementation of brandmarketing plansand their implementation across themarketing mix channels.
• Supportingsuccessfulbrand and hero focused campaignsin line with the Brand Marketing Calendar.
• Assistinthemanagement & creation ofbrand assets,ensuring brand guidelines are applied consistently
• Market Research:Contributingmarket researchtoidentifytrends, consumer insights, and competitive analysisthat shape campaign decisionsand strategy.
• Content Creation:Collaborate with thewidermarketing team tosupport in the planning anddevelopment ofengaging content for various channels, including social,CRM,websiteand retail partners.
• Performance Analysis:Monitor andanalysebrand performance metricsusing our dashboard software, providing insights and recommendations for improvement.
• Collaboration:Work closely with sales,externalagencies,KOL’sand customer service teams to ensure cohesive brand messaging and execution across all touchpoints.
• Event Coordination:Assistin the planning and execution of brand events, trade shows, and other promotional activities.

Qualifications

• Bachelor's degree, preferably inamarketing,business, orlife science subject.
• 1-2 years of experience ina marketing or brand-focused role.
• Experience working with and a passion for skin and skincare. While experience in the professional skincare sector is preferred, it is not essential.
• Proven and demonstrable success ofcampaign planning & execution.
• Proven ability to understand professional and consumer customer needs.
• Excellent communication and interpersonal skills.
• Creative mindset with a strong attention to detail.
• Highly organised, with the ability to manage multiple projects at once
• Proficiencyin Microsoft Office Suite and familiarity with marketing software and tools.
• Ability to work independently and collaboratively in a fast-paced environment.

Remuneration and benefits

• Attractive salary, the starting level will be dependent on experience.
• 25 days holidays (plus bank holidays and an extra day for your birthday!).
• Remote:Home-working IT and office equipment.