Brand Manager, Specialty Pharma Growth & Impact

Cycle Pharmaceuticals; Cambridge; Hybrid; GBP 70,000 - 90,000; Full time

Benefits offered by this job

Competitive salary based on experience

Collaborative high performing work env

Performance based bonus

Growth opportunities

Company pension scheme

100% employer paid Private Health Ins.

Life and Critical Illness Insurance

Team building events

Core hours 10am - 4pm

Job summary

Cycle Pharmaceuticals is seeking a Brand Manager for our Cambridge, hybrid role. You will lead the growth of our Specialty Brands portfolio across the US, shaping brand strategy and driving commercial impact with cross-functional leadership.

You will develop insight-led marketing initiatives, collaborate with US Sales, Medical Affairs, Compliance and Cycle Vita, and align with UK teams on regulatory guidelines. This is a pivotal role to improve patient outcomes and business performance.

Qualifications

• Degree in Marketing or related field, or equivalent industry experience.
• Scientific understanding with ongoing learning and knowledge development.
• Experience in highly regulated industries (Pharma/Life Science/Healthcare/Medical Devices).
• Extensive B2B marketing experience in a brand-focused environment.
• Strategic, insight-led thinker with collaboration across teams.
• Strong project management with deadlines and detail orientation.
• Proactive, self-motivated, able to work independently and in a team.
• Ability to build relationships across all levels and external partners.
• Confident negotiator who can influence while preserving relationships.
• Innovative problem-solver with strong analytical skills.

Responsibilities

• Develop, execute and refine the brand strategy for new and existing products, including positioning, branding and messaging.
• Oversee marketing materials ensuring alignment with brand strategy and ROI.
• Utilise market intelligence to develop actionable marketing initiatives aligned with the brand.
• Create messaging for sales teams in response to market developments.
• Lead speaker programs, patient events, campaigns and testimonials in collaboration with marketing.
• Coordinate HCP conferences and patient events; support sponsorship decisions and outcomes.
• Contribute content ideation for campaigns such as email marketing.
• Build relationships with patient organisations.
• Manage materials lifecycle from creation to recall.
• Ensure projects on budget and on plan; report discrepancies to Line Manager.
• Deliver measurable marketing initiatives and assess ROI.
• Lead sales team training to ensure alignment with brand messaging.
• Ensure compliance with US regulations for medicine promotion (HIPAA, FDA).
• Provide regular progress reports to Line Manager.

Skills

Brand strategy

Cross-functional leadership

Project management

Strategic thinking

Stakeholder management

Communication skills

Education

Degree in Marketing

Job description

Cycle Pharmaceuticals is seeking a Brand Manager for our Cambridge, hybrid role. You will lead the growth of our Specialty Brands portfolio across the US, shaping brand strategy and driving commercial impact with cross-functional leadership.

You will develop insight-led marketing initiatives, collaborate with US Sales, Medical Affairs, Compliance and Cycle Vita, and align with UK teams on regulatory guidelines. This is a pivotal role to improve patient outcomes and business performance.