Brand Manager - PET

Boehringer Ingelheim; Bracknell; Hybrid; GBP 55,000 - 75,000; Full time

Job summary

At Boehringer Ingelheim, we are passionate about improving the lives of animals and the people who care for them. We are looking for a strategic and results-driven Brand Manager to lead brand development and tactical marketing for the Purevax, Eurican and Pexion brands, within the Pain, Vaccines and CNS franchise.

You will be responsible for developing and executing marketing plans that support market share, sales, and profitability targets.

Qualifications

• Strong commercial focus with extensive marketing experience.
• Previous veterinary marketing experience is required.
• Proven expertise in brand management and budget ownership.
• Excellent project management and multitasking skills.
• Experience leading cross-functional initiatives.
• Proactive, solution-oriented mindset.
• Strong communication and influencing abilities.

Responsibilities

• Lead the development and implementation of tactical marketing plans and product communications.
• Ensure that the brand strategy and marketing mix are adequately adapted to each sales channel's requirements.
• Collaborate with category, and strategic accounts teams to ensure alignment and effective rollout of campaigns.
• Monitor performance, analyse results, and adjust strategies as needed.
• Manage advertising and promotions budgets, evaluating effectiveness and ROI.
• Conduct market and competitor analysis to inform strategic decisions.
• Build strong relationships across the business and with key external partners.

Skills

Marketing experience

Veterinary marketing

Brand management

Budget ownership

Project management

Cross-functional leadership

Communication skills

Job description

At Boehringer Ingelheim, we are passionate about improving the lives of animals and the people who care for them. We are looking for a strategic and results-driven Brand Manager to lead brand development and tactical marketing for the Purevax, Eurican and Pexion brands, within the Pain, Vaccines and CNS franchise.

You will be responsible for developing and executing marketing plans that support market share, sales, and profitability targets. Working cross-functionally, you’ll ensure that marketing activities are aligned with global strategies and tailored to local market needs.

This is a hybrid role offered on a Permanent Contract.

TASKS & RESPONSIBILITIES

• Lead the development and implementation of tactical marketing plans and product communications
• Ensure that the brand strategy and marketing mix are adequately adapted to each sales channel's requirements
• Collaborate with category, and strategic accounts teams to ensure alignment and effective rollout of campaigns
• Monitor performance, analyse results, and adjust strategies as needed
• Manage advertising and promotions budgets, evaluating effectiveness and ROI
• Conduct market and competitor analysis to inform strategic decisions
• Build strong relationships across the business and with key external partners

REQUIREMENTS

• Strong commercial focus and extensive marketing experience
• Previous veterinary marketing experience is required
• Proven expertise in brand management and budget ownership
• Excellent project management and multitasking skills
• Experience leading cross-functional initiatives
• Proactive, solution-oriented mindset
• Strong communication and influencing abilities

WHY THIS IS A GREAT PLACE TO WORK

Boehringer Ingelheim has been recognised as a Top Employer in the UK. Being certified as a Top Employer confirms our dedication to a better world of work, delivered through excellent HR policies and people practices. To learn more visit: https://www.boehringer-ingelheim.co.uk/careers/uk-careers/why-great-place-work

THE POSITION

At Boehringer Ingelheim, we are passionate about improving the lives of animals and the people who care for them. We are looking for a strategic and results-driven Brand Manager to lead brand development and tactical marketing for the Purevax, Eurican and Pexion brands, within the Pain, Vaccines and CNS franchise.

You will be responsible for developing and executing marketing plans that support market share, sales, and profitability targets. Working cross-functionally, you’ll ensure that marketing activities are aligned with global strategies and tailored to local market needs.

This is a hybrid role offered on a Permanent Contract.

TASKS & RESPONSIBILITIES

• Lead the development and implementation of tactical marketing plans and product communications
• Ensure that the brand strategy and marketing mix are adequately adapted to each sales channel's requirements
• Collaborate with category, and strategic accounts teams to ensure alignment and effective rollout of campaigns
• Monitor performance, analyse results, and adjust strategies as needed
• Manage advertising and promotions budgets, evaluating effectiveness and ROI
• Conduct market and competitor analysis to inform strategic decisions
• Build strong relationships across the business and with key external partners

REQUIREMENTS

• Strong commercial focus and extensive marketing experience
• Previous veterinary marketing experience is required
• Proven expertise in brand management and budget ownership
• Excellent project management and multitasking skills
• Experience leading cross-functional initiatives
• Proactive, solution-oriented mindset
• Strong communication and influencing abilities

WHY THIS IS A GREAT PLACE TO WORK

Boehringer Ingelheim has been recognised as a Top Employer in the UK. Being certified as a Top Employer confirms our dedication to a better world of work, delivered through excellent HR policies and people practices. To learn more visit: https://www.boehringer-ingelheim.co.uk/careers/uk-careers/why-great-place-work

Our Company

Boehringer Ingelheim is a biopharmaceutical company active in both human and animal health. As one of the industry's top investors in research and development, the company focuses on developing innovative therapies that can improve and extend lives in areas of high unmet medical need. Independent since its foundation in 1885, Boehringer takes a long-term perspective, embedding sustainability along the entire value chain. Our approximately 54,300 employees serve over 130 markets to build a healthier and more sustainable tomorrow. Learn more at www.boehringer-ingelheim.com.

Why Boehringer Ingelheim?

With us, you can develop your own path in a company with a culture that knows our differences are our strengths - and break new ground in the drive to make millions of lives better.

Here, your development is our priority. Supporting you to build a career as part of a workplace that is independent, authentic and bold, while tackling challenging work in a respectful and friendly environment where everyone is valued and welcomed.

Alongside, you have access to programs and groups that ensure your health and wellbeing are looked after - as we make major investments to drive global accessibility to healthcare. By being part of a team that is constantly innovating, you'll be helping to transform lives for generations.

Want to learn more? Visit https://www.boehringer-ingelheim.com