Brand Manager — Hybrid Campaign Narratives

The Perfume Shop; High Wycombe; Hybrid; GBP 38,000 - 46,000; Full time

Benefits offered by this job

25 days holiday

Discretionary bonus

Hybrid working

TPS Perks

Buy & Sell Holiday

Life Assurance

Staff discount

Support from RetailTrust

Cycle to work

Job summary

The Perfume Shop is seeking a creative Brand Manager to shape concepts and campaign narratives across online and offline channels. You will translate customer insight and market trends into inspiring brand ideas, partnering with Creative, Brand Activation, Digital Activation and Commercial teams.

This role offers hybrid working (3 days in the office, 2 days remote), a salary up to £42,000, and a benefits package including 25 days holiday, staff discounts and life assurance.

Qualifications

• Experience in a brand, creative or marketing role.
• Ability to turn data, insights and strategy into meaningful brand stories.
• Strong communication to explain ideas clearly and engagingly.
• Experience briefing Creative, Digital or Activation teams to bring concepts to life.
• Good commercial awareness in a retail or consumer environment.
• Collaborative approach to influence stakeholders and deliver outcomes.

Responsibilities

• Create inspiring brand and campaign narratives rooted in customer insight, brand strategy and commercial priorities.
• Bring brand strategy to life through briefs, toolkits and guidance for consistent delivery across channels.
• Define the look, feel and story for brand campaigns before handover to activation teams.
• Collaborate with strategy, Creative, Buying, Stores, Online and Marketing to shape ideas that support journeys and plans.
• Act as a quality checkpoint to ensure concepts are customer-led, distinctive and on-brand.
• Lead, coach and develop your team, setting objectives and supporting growth.

Skills

Brand management

Campaign storytelling

Communication skills

Briefing teams

Collaborative approach

Data to insight

Job description

The Perfume Shop is seeking a creative Brand Manager to shape concepts and campaign narratives across online and offline channels. You will translate customer insight and market trends into inspiring brand ideas, partnering with Creative, Brand Activation, Digital Activation and Commercial teams.

This role offers hybrid working (3 days in the office, 2 days remote), a salary up to £42,000, and a benefits package including 25 days holiday, staff discounts and life assurance.