Brand Manager

The Perfume Shop; High Wycombe; Hybrid; GBP 25,000 - 42,000; Full time

Benefits offered by this job

25 days holiday

Discretionary bonus

Hybrid working

TPS Perks

Buy & Sell Holiday

Life Assurance

Staff discount

Cycle to work

Job summary

The Perfume Shop is seeking a Brand Manager to shape brand concepts across online and offline channels. You will translate customer insights and market trends into inspiring narratives and campaigns.

This role collaborates with Creative, Brand Activation, Digital Activation, Customer Strategy and Commercial teams, and offers hybrid working with 3 days in the office and 2 days remote. You will lead brand storytelling, ensure on-brand execution, and guide junior team members while driving

Qualifications

• Experience in a brand, creative or marketing role with concept creation and campaign storytelling.
• The ability to turn data, insight and strategy into meaningful brand stories and creative direction.
• Strong communication skills to explain ideas clearly and engagingly.
• Experience briefing and guiding Creative, Digital or Activation teams to bring brand concepts to life.
• Good commercial awareness with customer-led marketing in retail or consumer-facing environments.
• Collaborative approach with the ability to influence stakeholders and support others to deliver outcomes.

Responsibilities

• Create inspiring brand and campaign narratives rooted in customer insight, brand strategy and commercial priorities.
• Bring brand strategy to life through briefs, toolkits and guidance for consistent delivery across channels.
• Define the look, feel and story for brand campaigns before handover to activation teams.
• Collaborate with Strategy, Creative, Buying, Stores, Online and Marketing to shape brand ideas that support journeys and plans.
• Act as a quality checkpoint to ensure concepts are customer-led, distinctive and on-brand.
• Lead, coach and support team members, setting objectives and development.

Skills

Brand management

Campaign storytelling

Data-driven storytelling

Strong communication

Stakeholder influence

Job description

We’re looking for a creative and thoughtful Brand Manager to join our Customer team and play a key role in shaping brand concepts, campaign narratives and creative direction across our online and offline channels.

You’ll use customer insight, market trends and commercial priorities to develop clear, inspiring brand ideas that bring The Perfume Shop brand to life, working closely with Creative, Brand Activation, Digital Activation, Customer Strategy and Commercial teams.

Salary: Up to £42,000 per annum

What You’ll Do

• Create inspiring brand and campaign narratives rooted in customer insight, brand strategy and commercial priorities.
• Bring brand strategy to life through clear creative briefs, toolkits and guidance, supporting consistent delivery across channels.
• Define the look, feel and story for brand campaigns before handover to Brand Activation and Digital Activation teams.
• Collaborate with Customer Strategy, Creative, Buying, Stores, Online and Marketing teams to shape brand ideas that support customer journeys and commercial plans.
• Act as a quality checkpoint throughout the creation process, helping to ensure concepts are customer-led, distinctive and on‑brand.
• Lead, coach and support your team members, setting clear objectives and encouraging their development.

What You’ll Bring

• Experience in a brand, creative or marketing role, with a strong focus on concept creation and campaign storytelling.
• The ability to turn data, insight and strategy into meaningful brand stories and creative direction.
• Strong communication skills, with the ability to explain ideas, rationale and concepts clearly and engagingly.
• Experience briefing and guiding Creative, Digital or Activation teams to bring brand concepts to life.
• Good commercial awareness and an understanding of customer‑led marketing within a retail or consumer‑facing environment.
• A collaborative approach, with the ability to build strong relationships, influence stakeholders and support others to deliver great outcomes.

What You’ll Gain

• 25 days holiday plus bank holidays.
• Discretionary Bonus – We love to share our success with you!
• Access to Stream, to support your financial wellbeing needs, giving you more control and flexibility with your pay.
• Hybrid Working! 3 days office and 2 days off‑site.
• Access to our TPS Perks which offers you a variety of saving and discount options.
• Buy & Sell Holiday scheme and Life Assurance.
• 20% staff discount, as well as discounts at Superdrug and Three Mobile.
• Round the clock support from our partnership with RetailTrust.
• Cycle to work scheme for those who don’t mind riding up the hills of High Wycombe.

"We’re a sociable bunch of down‑to‑earth people, who enjoy our work and each other’s company"

The Perfume Shop is an equal opportunity employer that is committed to supporting diversity and inclusion within our work environment. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment.