Brand Manager - Home Based

TN United Kingdom; City of Edinburgh; On-site; GBP 40,000 - 70,000; Full time

Job summary

An innovative firm is looking for a dynamic Brand Manager to enhance brand strategies and drive consumer engagement. In this role, you will develop and execute brand plans, conduct market research, and collaborate with teams to ensure brand consistency. Your analytical skills will help interpret data for strategic decisions, while your creativity will be key in launching new products. If you're passionate about brand building and have a strong marketing background, this is the perfect opportunity for you to make a significant impact in a thriving industry.

Qualifications

• Proven experience in brand management, preferably in the food or bakery industry.
• Strong analytical skills and the ability to interpret data to drive decisions.

Responsibilities

• Develop and implement comprehensive brand plans to achieve business objectives.
• Lead new product launches and promotional campaigns.

Skills

Brand Management

Market Research

Analytical Skills

Communication Skills

Creative Thinking

Education

Bachelor’s Degree in Marketing

Bachelor’s Degree in Business

Job description

We are seeking a dynamic and creative Brand Manager to join our client's team. In this position, you will be responsible for developing and executing brand strategies to drive growth and consumer engagement. You will also be tasked with expanding a well-known brand by diversifying into new product categories.

Key Responsibilities:

1. Develop and implement comprehensive brand plans to achieve business objectives.
2. Conduct market research to understand consumer insights and trends.
3. Collaborate with cross-functional teams to ensure brand consistency across all touchpoints.
4. Manage brand budgets and track performance metrics.
5. Lead new product launches and promotional campaigns.
6. Monitor competitor activity and market dynamics to identify opportunities.

Qualifications:

1. Proven experience in brand management, preferably in the food or bakery industry.
2. Bachelor’s degree in marketing, business, or a related field.
3. Strong analytical skills and the ability to interpret data to drive decisions.
4. Excellent communication and interpersonal skills.
5. Creative thinking and a passion for building strong brands.

If you are a strategic thinker with a passion for brand building and have a background in marketing, we would love to hear from you. Please send your CV and cover letter to the provided contact information.