Brand Manager EMEA

Weber Blackstone; Reading; On-site; GBP 70,000 - 100,000; Full time

Benefits offered by this job

Private medical insurance

Cash plan

Pension contributions

Life assurance

Employee purchase programme

Welcome package

Employee referral programme

25 days annual leave + Christmas

Job summary

Weber Blackstone is seeking a Brand Manager EMEA to grow and strengthen our leading brands across Europe, Middle East and Africa. You will shape brand strategy, guide campaigns, and collaborate with sales, e-commerce and local market teams to drive consumer demand.

The role requires 5+ years in brand or integrated marketing, a proven track record building consumer brands, and the ability to coordinate campaigns across multiple markets.

Qualifications

• 5+ years of experience in Brand Management, Consumer Marketing or Integrated Marketing.
• Proven experience building and growing consumer-facing brands.
• Track record of developing and executing successful integrated marketing campaigns.
• Experience working across multiple EMEA markets.
• Strong understanding of brand strategy, consumer behavior and market trends.
• Knowledge of retail, e-commerce and omnichannel marketing.
• Experience managing agencies, campaigns and marketing budgets.
• Strong analytical, commercial and project management skills.
• Excellent communication, presentation and stakeholder management abilities.
• Native or near-native English; additional European languages are an advantage.
• Passion for lifestyle brands, outdoor cooking, food culture and consumer experiences.

Responsibilities

• Drive the Blackstone brand strategy across EMEA to support business growth and consumer demand
• Identify growth opportunities through consumer insights, market trends and competitive analysis
• Partner with Sales, E-commerce, Retail Marketing and local market teams to deliver impactful marketing initiatives
• Monitor brand and business performance and translate insights into actionable recommendations
• Act as the key EMEA contact within the global Blackstone organization
• Coordinate the adaptation and execution of campaigns, content and marketing tools across multiple markets
• Ensure consistent brand positioning, messaging and visual identity across all touchpoints
• Support local teams with strategic guidance and best practices
• Build brand engagement through storytelling, creator partnerships and consumer-focused activations
• Collaborate with agencies and cross-functional stakeholders to deliver marketing excellence

Skills

Brand Management

Consumer Marketing

Integrated Marketing

EMEA markets experience

Campaign management

Budget management

Stakeholder management

English proficiency

Brand storytelling

Education

Bachelor's degree or equivalent

Job description

At Weber Blackstone, we believe the best moments happen outdoors while enjoying delicious food with your favorite people. We lead the industry in innovation, design, and consumer delight, and we’re fueled by people who are curious, bold, and collaborative. Whether you’re a seasoned pro or exploring a new craft, we want Weber Blackstone to be the spark that ignites your next career move. Join us on our journey to create world class products that redefine and reimagine outdoor cooking and deliver exceptional experiences for generations to come. Come be part of our BBQ!

Role Overview

We are now looking for a Brand Manager EMEA who wants to help grow and strengthen our leading brands.

Your Responsibilities

• Drive the Blackstone brand strategy across EMEA to support business growth and consumer demand
• Identify growth opportunities through consumer insights, market trends and competitive analysis
• Partner with Sales, E-commerce, Retail Marketing and local market teams to deliver impactful marketing initiatives
• Monitor brand and business performance and translate insights into actionable recommendations
• Act as the key EMEA contact within the global Blackstone organization
• Coordinate the adaptation and execution of campaigns, content and marketing tools across multiple markets
• Ensure consistent brand positioning, messaging and visual identity across all touchpoints
• Support local teams with strategic guidance and best practices
• Build brand engagement through storytelling, creator partnerships and consumer-focused activations
• Collaborate with agencies and cross-functional stakeholders to deliver marketing excellence

Our Requirements

• 5+ years of experience in Brand Management, Consumer Marketing or Integrated Marketing
• Proven experience building and growing consumer-facing brands
• Track record of developing and executing successful integrated marketing campaigns
• Experience working across multiple EMEA markets
• Strong understanding of brand strategy, consumer behavior and market trends
• Knowledge of retail, e-commerce and omnichannel marketing
• Experience managing agencies, campaigns and marketing budgets
• Strong analytical, commercial and project management skills
• Excellent communication, presentation and stakeholder management abilities
• Native or near-native English; additional European languages are an advantage
• Passion for lifestyle brands, outdoor cooking, food culture and consumer experiences

We Offer

• Private Medical Insurance (Bupa)
• Cash Plan healthcare support
• Employer-funded pension contributions
• Life assurance
• Employee purchase programme
• Welcome package for new employees
• Employee referral programme
• 25 days annual leave + Additional day off at Christmas