Brand Manager, Customer Engagement

AstraZeneca; Greater London; On-site; GBP 85,000 - 120,000; Full time

Job summary

AstraZeneca is seeking a Brand Manager, Customer Engagement in London to translate national strategy into tailored engagement plans and customer-focused programmes. You will collaborate with sales, medical, and insights teams to design omnichannel journeys, activate campaigns, and optimise customer experiences for oncology customers.

In this senior role, you will manage agencies, oversee budgets, and ensure compliant, high-impact initiatives that support adoption and advocacy across key accounts.

Qualifications

• Degree-level qualification in a scientific, life-sciences, business, marketing, or related discipline, or equivalent relevant experience.
• Significant commercial oncology experience with understanding of clinical evidence and adoption journeys.
• Experience translating strategy into customer journeys, engagement plans and programmes.
• Experience delivering omnichannel engagement across personal and non-personal channels.
• Ability to leverage insights to optimise channels and demonstrate measurable impact.
• Knowledge of UK NHS structures and pharmaceutical governance (ABPI Code).

Responsibilities

• Translate national strategy into targeted engagement plans and customer-focused programmes.
• Design and optimise customer engagement journeys for priority segments with sales teams.
• Lead engagement activities across channels, including digital, peer-to-peer, and media.
• Collaborate with Sales, Medical, Marketing, and external partners to deliver integrated strategies.
• Manage agencies and budgets, ensuring timely delivery and compliance with governance.

Skills

Customer engagement

Omnichannel strategy

Cross-functional collaboration

Agency management

UK healthcare knowledge

Project management

Education

Degree in life sciences or marketing

Equivalent relevant experience

Tools

Veeva PromoMats

Job description

Position: Brand Manager, Customer Engagement

Location: London, UK

Competitive Salary & Excellent Company Benefits

Applications Closing Date: 22 October 2026

Introduction to the Role

Are you passionate about creating meaningful customer experiences that drive adoption, advocacy, and business impact? As a Brand Manager, Customer Engagement within AstraZeneca Haematology, you will play a critical role in translating national brand strategy into high-impact customer and account engagement plans. Working closely with sales, medical, oncology business excellence, and insights & analytics teams, you will ensure the right customers receive the right message through the right channels at the right time. You will act as a core member of key account management teams, helping bring national campaigns to life through tailored engagement strategies, advocacy initiatives, and customer-focused programmes. By continuously monitoring performance, optimising customer journeys, and capturing real-world insight, you will help shape both local execution and future national strategy. If you are energised by customer insight, omnichannel engagement, cross-functional collaboration, and driving measurable business impact, we would love to hear from you.

Accountabilities

Customer Engagement Strategy & Activation

• Act as a core member of key account management teams, translating national strategy, customer insight, and account objectives into targeted engagement plans, advocacy initiatives, and customer-focused programmes.
• Design, deploy, and continuously optimise customer engagement journeys for priority customer segments and accounts, working closely with Sales teams to enhance customer engagement, advocacy, and progression along the adoption journey.
• Lead the development and implementation of customer engagement activities across personal and non-personal channels, including peer-to-peer programmes, digital engagement initiatives, third-party media activation, local asset adaptation, and advocacy activation.
• Capture and synthesise field, customer, and account insights, identifying opportunities, barriers, and unmet needs, and translate these into actionable recommendations that inform national strategy, messaging, campaigns, and future customer engagement approaches.

Cross-Functional Collaboration & Governance

• Build strong partnerships across Sales, Medical, Oncology Business Excellence, and Brand teams to deliver integrated and customer-centric engagement strategies.
• Manage external agencies, media partners, and engagement vendors to ensure high-quality delivery of customer engagement activities aligned to agreed objectives.
• Collaborate with healthcare professionals and other external stakeholders, where appropriate and in partnership with Sales and Medical colleagues, to inform customer-engagement approaches and support customer-focused initiatives.
• Deliver customer engagement activities within agreed budgets, timelines, and performance expectations.
• Ensure all customer engagement activities comply with AstraZeneca governance requirements, internal policies, and the ABPI Code of Practice.

Essential Skills & Experience

• Degree-level qualification in a scientific, life-sciences, business, marketing, or related discipline, or equivalent relevant experience.
• Significant commercial experience within oncology, with the scientific acumen to understand clinical evidence and its implications for customer beliefs, engagement needs, and the adoption journey.
• Strong experience translating national strategy, customer insight, and account priorities into targeted customer journeys, engagement plans, advocacy initiatives, and other account-based programmes.
• Strong experience delivering and optimising customer-engagement activities across personal and non-personal channels, including peer-to-peer programmes, digital initiatives, third-party media, and locally adapted content.
• Proven ability to use customer, field, and engagement insights to identify barriers and opportunities, refine channel and touchpoint choices, and demonstrate measurable impact.
• Sound understanding of the UK healthcare environment, including NHS structures, account dynamics, treatment decision-making, and customer-engagement realities.
• Demonstrated ability to partner closely with Sales and collaborate effectively with Medical, Marketing, Oncology Business Excellence, and external stakeholders within a matrix environment.
• Strong project and commercial management skills, with experience managing agencies or media partners and delivering multiple activities within agreed budgets, timelines, and performance expectations.
• Sound understanding of pharmaceutical governance and the ABPI Code of Practice, with experience delivering compliant omnichannel activities and engaging appropriately with healthcare professionals and other external stakeholders.

Desirable Skills & Experience

• Experience working with key account management teams and customer-planning frameworks.
• Experience applying AI, digital technologies, or marketing automation to improve customer engagement and execution.
• Experience using customer-engagement, CRM, marketing automation, or content-approval platforms, such as Veeva PromoMats.

Why AstraZeneca?

At AstraZeneca, we are united by our ambition to transform the lives of patients through science. Within Haematology, we are committed to eliminating blood cancers as a cause of death while creating an environment where innovation, collaboration, and continuous learning thrive. This role offers a unique opportunity to shape how customers experience our brand, working at the intersection of strategy, customer insight, and local execution. You will help deliver exceptional customer experiences while influencing the future direction of engagement within one of the most exciting areas of oncology. Join us and help shape the future of haematology.

Date Posted

07-Oct-2026

Closing Date

21-Oct-2026

Our mission is to build an inclusive and equitable environment. We want people to feel they belong at AstraZeneca and Alexion, starting with our recruitment process. We welcome and consider applications from all qualified candidates, regardless of characteristics. We offer reasonable adjustments/accommodations to help all candidates to perform at their best. If you have a need for any adjustments/accommodations, please complete the section in the application form.