Brand Manager - Carnation

Nestlé; Crawley; Hybrid; GBP 41,000 - 50,000; Full time

Benefits offered by this job

Discretionary annual bonus

Pension up to 12%

12 flexible days

2 volunteering days

Personal development opportunities

Job summary

Nestlé is seeking a Brand Manager for Carnation in Gatwick, a hybrid role requiring 2/3 days in the office. You will shape and activate brand strategy to drive growth, profitability, and long-term health of Carnation in market.

You will turn consumer insight into actions, deliver local execution of global strategies, and identify growth opportunities. The role emphasises cross-functional collaboration, sustainability, and responsible marketing practices.

Qualifications

• Marketing experience with brand or product management.
• Ability to analyse consumer and market data.
• Demonstrated capability in managing multiple priorities.
• Knowledge of budgets and brand performance measures.
• Ability to influence cross-functional stakeholders.
• Strong written and verbal communication skills.

Responsibilities

• Turn consumer insight into actions that improve satisfaction and brand relevance.
• Deliver local execution of global strategies to strengthen performance and equity.
• Identify opportunities to improve distribution, profitability and consumer appeal.
• Use data to maximise return on marketing investment.
• Partner across teams to deliver initiatives and launches.
• Support sustainability and responsible marketing commitments.

Skills

Marketing

Consumer insight

Project management

Financial awareness

Collaboration

Communication

Job description

Business Unit Nestlé Food

Brand Manager – Carnation

Location: Gatwick (Hybrid – 2/3 times in the office a week)

Salary up to £45,000 depending on experience.

Some Of Our Other Fantastic Benefits

• Potential, discretionary annual bonus
• Generous pension scheme – up to 12% contribution from Nestle
• 12 flexible days on top of 25-day holiday entitlement
• 2 paid volunteering days
• A focus on personal development and growth

This is a full-time opportunity, but we are always open to discuss individual’s flexible working needs so please speak to us during the recruitment process on what this could look like.

About Us

As Brand Manager for Carnation, you will optimise and activate the brand strategy in market, shaping how consumers experience the brand while supporting growth, profitability and long-term brand health.

Your Impact

• Consumer Understanding: Turn insight into actions that improve consumer satisfaction and brand relevance.
• Brand Activation: Deliver local execution of global strategies that strengthen performance and brand equity.
• Portfolio Growth: Identify opportunities that improve distribution, profitability and consumer appeal.
• Marketing Effectiveness: Use data to maximise return on marketing investment.
• Cross Functional Delivery: Partner across teams to deliver successful initiatives and launches.
• Responsible Growth: Support sustainability and responsible marketing commitments.

Your Ingredients for Success

You bring marketing expertise, commercial awareness and the ability to translate insight into action in a collaborative environment.

Essential

• Marketing Experience: Experience of brand or product management.
• Consumer Insight: Ability to analyse consumer and market data.
• Project Management: Demonstrated capability in managing multiple priorities.
• Financial Awareness: Knowledge of budgets and brand performance measures.
• Collaboration: Ability to influence cross-functional stakeholders.
• Communication: Strong written and verbal communication skills.

Desirable

• FMCG Experience: Exposure to food, beverage or FMCG sectors.
• Agency Management: Experience working with creative, media or research agencies.
• Brand Planning: Knowledge of marketing effectiveness frameworks.
• Sustainability Awareness: Understanding responsible marketing principles.

What You Need to Know

Closing Date: 16th September 2026

We will be considering candidates as they apply and may close the advert early should sufficient applications be received. We encourage you to apply as soon as possible.

At Nestlé, our values are rooted in respect. We welcome applicants from all backgrounds.

We know that not everyone will meet every requirement listed in this advert. If you are excited about the opportunity and can demonstrate relevant skills, experience or potential, we encourage you to apply.

If you require any adjustments at any stage of the recruitment process, please let us know.

To find out more about Nestlé's commitment to DE&I: Nestlé's Commitment to a Diverse and Inclusive Workplace

To find out more about your recruitment journey with Nestlé: Recruitment Journey | Nestlé UK & Ireland