Brand Manager - Beauty

Albert Roger Ltd; Bracknell; On-site; GBP 35,000 - 60,000; Full time

Job summary

A leading company in the beauty sector seeks a passionate and innovative Brand Manager to drive growth and shape brand strategies. The role involves managing the product lifecycle, developing marketing strategies, and ensuring brand consistency across all platforms. Ideal candidates will have proven experience in the beauty or cosmetics industry, along with strong analytical and collaboration skills.

Qualifications

• Proven experience in beauty, cosmetics, or haircare industry.
• Strong understanding of consumer behaviour and market trends.
• Experience in product development and brand management required.

Responsibilities

• Manage entire product lifecycle from conceptualisation to launch.
• Develop and implement brand and marketing strategies.
• Interpret market research and analyze brand performance metrics.

Skills

Brand Management

Product Development

Market Analysis

Cross-Functional Collaboration

Consumer Insights

Data Interpretation

Tools

Marketing Software

Project Management Tools

Job description

As the Brand Manager for this innovative brand, you will play a pivotal role in shaping the brand's future. You will need to be to be a passionate, innovative and strategic individual, to help drive continued growth. You will be responsible for developing and implementing brand, marketing and communication strategies linked to consumer/retail insights.

Responsibilities:

• Brand Management: Manage the entire product lifecycle, from conceptualisation to launch and beyond to bring innovative products to market.
• Product Development: Lead collaboration to generate innovative product ideas aligned with market trends and customer preferences. Working with cross-functional teams, including Marketing, Research and Development, and Design, to develop marketable products.
• Brand Identity: Support in ensuring the brand's identity is consistent across all touchpoints, being the guardian of brand guidelines and standards.
• Budget Management: Analytical in your approach to develop and manage the marketing budget, ensuring efficient allocation of resources to achieve brand objectives.
• Consumer and Competitor Insights: Ability to interpret market research, surveys, and data analysis to gain insights into industry trends, digital developments, consumer preferences and behaviour. Use this data to make informed decisions and refine marketing strategies.
• Cross-Functional Collaboration: Collaborate with cross-functional teams, including product development, sales, marketing, and operational teams, to align strategies and ensure brand consistency.
• Brand Performance Analysis: Monitor and analyse brand performance metrics, sales data, and customer feedback to measure effectiveness of strategies; to adjust as needed.
• Collaboration: Work alongside the Marketing, Communications and Sales teams to develop the Trade Marketing Calendar to drive sales in line with the marketing budget.
• Product Management: Manage planograms and assortments for the different stands and displays, alongside the wider team. To build and propose price lists, product sales forecasts maximising sales and margin.
• Events: Assist and participate at internal and external company events.

Role requirements

• A passion for beauty, cosmetics orhaircare with proven experience in a similar role within the industry.
• Experienced Marketeer/Brand/Comms professional, with product development experience.
• Strong understanding of consumer behaviour and market trends.
• A confident and compelling presenter to represent the brand with passion and enthusiasm when meeting our retail partners.
• Analytical, comfortable with interpreting market data to provide innovative recommendations and insights.
• Proficiency in marketing software and tools with exceptional project management and organisational skills.
• Great verbal and written skills, with the confidence to build strong working relationships with key stakeholders.
• It would be beneficial if you had previous experience working in partnership with key retailers in the UK and across Europe.