Brand Manager AFH EMENA — Growth & Activation

Costa Coffee; England; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A leading coffee brand in the UK is seeking a Brand Manager for their Away From Home segment in EMENA. The successful candidate will translate global strategies into regional marketing plans and ensure high-quality activation across diverse markets. Ideal applicants will have significant experience in FMCG brand management, strong communication skills, and a passion for brand excellence. This position offers a hybrid work environment and various employee perks.

Benefits

Share Investment Plan

Annual discretionary bonus scheme

Smart pension matching contributions

Financial Support Fund

50% discount in Costa-owned stores

Private medical cover

Qualifications

• Deep experience in FMCG brand management and shopper behaviour.
• Confident communicator and influencer.
• Visionary with strong analytical skills.
• Experienced in the Away-From-Home segment.

Responsibilities

• Translating global brand strategy into actionable regional marketing plans.
• Leading the adaptation and rollout of toolkits across EMENA markets.
• Partnering with bottler marketing teams for consistent activation.
• Managing a central AFH marketing budget.
• Driving continuous improvement through insights and best practice.

Skills

FMCG brand management

Strategic marketing

Shopper behaviour

Communication and influencing skills

Analytical skills

Team collaboration

Job description

A leading coffee brand in the UK is seeking a Brand Manager for their Away From Home segment in EMENA. The successful candidate will translate global strategies into regional marketing plans and ensure high-quality activation across diverse markets. Ideal applicants will have significant experience in FMCG brand management, strong communication skills, and a passion for brand excellence. This position offers a hybrid work environment and various employee perks.