Brand Manager

Vertical Advantage; Woking; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading FMCG company in the UK is seeking a Brand Manager to lead planning and execution for an established organic brand and launch new propositions in the dairy sector. The ideal candidate will possess strong analytical skills, creativity, and a hands-on approach to brand development, ensuring alignment with strategic goals. This role offers the chance to shape branding strategies and manage stakeholder relations, all within a dynamic marketing environment.

Qualifications

• Previous experience in an FMCG Brand Manager / Assistant Brand Manager role.
• Strong understanding of core marketing principles and the full marketing mix.
• Excellent project management and organisational skills.

Responsibilities

• Develop and implement brand strategies and annual plans.
• Lead brand strategy and launch for new dairy propositions.
• Execute communications and activation plans for brand campaigns.

Skills

Brand strategy development

Data analysis

Project management

Stakeholder engagement

Commercial awareness

Communication skills

Tools

Excel

PowerPoint

Word

Job description

Overview of the Business

This is a great opportunity to join a dynamic FMCG business with a strong portfolio of iconic brands in the food industry. With a focus on quality, innovation, and sustainability, the UK division continues to build on a strong reputation in the market, delivering exciting consumer products across major retailers.

Overview of the Role

An exciting opportunity has opened for a Brand Manager to join the UK & Ireland Marketing Team. This role is perfect for a commercially minded and creative marketer who is ready to take ownership of both an established brand and the development of new brand propositions in the chilled dairy space. The successful candidate will lead brand planning and execution for a well‑loved organic brand while also shaping the strategy for launching new brands into the market.

Key Responsibilities

• Develop and implement brand strategies and annual plans to maximise growth and profitability for an existing organic brand.
• Lead brand strategy and launch plans for new chilled dairy propositions in the UK and Ireland.
• Execute communications and activation plans to support both existing and new brand campaigns.
• Manage NPD and innovation pipelines, including product renovation and extension.
• Analyse brand and market performance using internal data and external insight tools to identify trends, gaps, and opportunities.
• Champion the brand internally and externally by presenting plans and progress to stakeholders at all levels.
• Oversee packaging and artwork development in partnership with external agencies and internal teams.
• Manage the marketing budget to ensure effective investment and ROI.

Requirements

• Previous experience in an FMCG Brand Manager / Assistant Brand Manager Role
• Strong understanding of core marketing principles and the full marketing mix.
• Commercially aware with a hands‑on approach to brand development and execution.
• Highly analytical with great attention to detail and data‑led decision‑making.
• Excellent project management and organisational skills.
• Confident communicator with strong verbal, written, and presentation abilities.
• Skilled at influencing and engaging stakeholders across all levels.
• Good IT skills, particularly in Excel, PowerPoint, and Word.
• Proactive, self‑motivated, and results‑driven, with the ability to work independently and collaboratively.