Brand Manager

Nestlé S.A.; Crawley; Hybrid; GBP 40,000 - 45,000; Full time

Benefits offered by this job

Discretionary annual bonus

Pension up to 12%

12 flexible days + 25 days holiday

Personal development and growth

Job summary

Nestlé Professional in the UK is seeking an exceptional B2B Brand Manager to drive MAGGI marketing activities from strategy to execution. Based near Gatwick, you will partner with sales and external agencies to deliver compelling campaigns that grow brand equity and commercial performance.

You will manage long-term brand plans, develop packaging and communications, monitor market trends, and lead cross-functional projects from concept to delivery.

Qualifications

• Extensive marketing and brand management experience.
• Strong project management and analytical skills.
• Commercial focus with ability to influence across functions.

Responsibilities

• Develop a clear brand strategy and long-term plans for MAGGI.
• Deliver sales and profit targets in collaboration with the commercial teams.
• Understand UK Foodservice, monitor media, trade and customer behaviour.
• Generate shopper and consumer insights to drive initiatives.
• Coordinate packaging artwork changes and liaise with print managers.
• Manage the PFME brand budget with careful oversight.

Skills

Brand management

Marketing

Project management

Data analysis

Job description

Salary £40,000 - £45,000 depending on experience.

Some of our other fantastic benefits

• Potential, discretionary annual bonus
• Generous pension scheme – up to 12% contribution from Nestle
• 12 flexible days on top of 25-day holiday entitlement
• A focus on personal development and growth

This is a full-time opportunity, but we are always open to discuss individual’s flexible working needs so please speak to us during the recruitment process on what this could look like.

We have an exciting opportunity for an exceptionalB2B Brand Managerto join the Nestlé Professional Food & Commercial team based in Gatwick. This role will report directly into the Senior Brand Manager for Savoury Food and will see you work on our exciting Savoury Food Brand MAGGI as we strive to deliver best in class marketing activities that support us to achieve our commercial objectives.

We take pride in championing inclusion and diversity. We proudly signed the Business in the Community Race at Work Charter, are committed to Disability Confidence, and have been recognised as a Times Top 50 Employer for gender equality for three consecutive years. Additionally, we are a headline partner of Diversity and Inclusion in grocer

A little bit about us

Nestlé Professional (“NP”) is our Business-to-Business food service arm, which specialises in the Out of Home solutions market. NP operates successfully in an enormous marketplace and is an ambitious growth driver for Nestlé. The team’s aim is to inspire growth in our partners, by providing branded, creative solutions that help our customers develop their business, ultimately driving footfall and increasing their profit.

In the Food & Commercial team we have created an exciting environment where we all feel we belong, we are the best we can be, and we win together. We want people to feel they can be themselves, dare greatly and believe their best is yet to come.

MAGGI is one of Nestlé’s most well-known global brands, established over 100 years ago. In UK there is a broad portfolio of ingredients and products from gravy and tomato sauces to coconut milk powder, providing support to chefs across the UK to serve up great good to their guests.

Marketing at Nestlé gives you experience of the full mix of disciplines, from generating brand strategy to executing annual plans, leading exciting innovation and renovation initiatives, creating engaging communications and working closely with our sales customer colleagues to engage our B2B customers. You’ll be working daily with cross-functional teams to make your plans come to life.

Your Impact

As aBrand Manageryou will help define the strategy and build long-term plans for key parts of the MAGGI portfolio, leading key strategic projects, end to end.You will support the Senior Brand Manager to manage all elements of the marketing mix ensuring brand equities are maintained and accelerated to achieve great results.

Key responsibilities of this role will include:

• Supporting the development of a clear brand strategy and long-term brand plans, ensuring all brand activities adhere to brand purpose & strategy.
• Delivering agreed sales & profit targets for the brands you support, working closely with our commercial teams.
• Developing a comprehensive understanding of UK Foodservice including media, trade, competition and customer/audience behaviour. Closely monitoring to identify marketing issues and opportunities, & ensure plans are maintained and adapted in a constantly changing, competitive FMCG environment.
• Developing strong data analytical skills to generate shopper & consumer insight and turn our strategies into actionable and executable initiatives.
• Supporting the development and implementation of marketing activity across all areas of themarketing mix, working collaboratively with external agencies where needed on elements such as creative development, media planning, advertising, digital (including social media platforms), consumer promotions, PR, sampling and Customer activation, working with Customer Activation Manager
• Constantly evaluating the effectiveness of marketing programmes & brand performance, adjusting plans in line with learnings.
• Working collaboratively with above-market, retail colleagues & broad cross-functional teams identify & deliver a strong innovation, and best in class product renovation, pipeline to drive growth.
• Collaborate internally with e-Business functions to ensure competitive advantage for MAGGI in the digital environment.
• Support the team in the delivery and development of key initiatives on the Savoury Food sustainability roadmap.
• Coordinate and supervise all packaging artwork changes and communication with print managers.
• Leading careful brand budget management of the PFME budgets.

Ingredients to make you successful?

To be successful in this role, you will either have some fantastic marketing experience under your belt whilst being very commercially astute.

You will be passionate, tenacious; results focused and enjoy working in a highly energetic and exciting environment. Acting as an ambassador for the brands, you will have strong project management and analytical skills whilst being a conscientious team player. Pro-activity and enthusiasm are essential elements for this role. You’ll also:

• Have the ability to influence at senior levels both internally and externally, locally & above market.
• Demonstrate strong presentation skills, targeting a wide audience from customers to internal stakeholders.
• Be able to run sizable projects and work streams from concept to delivery.
• Have prior knowledge of running multi-pronged communications programmes.
• Be able to demonstrate your experience of leading new product launches.

What you need to know

We will be considering candidates as they apply and we will occasionally close job advertisements early in the event we receive sufficient applicants, so please don’t delay in submitting your application.

At Nestlé, our values are rooted in respect and we believe that embracing diversity and fostering an inclusive environment allows everyone to reach their full potential and drives innovative thinking. We strongly encourage applications from individuals of all gender identities, ethnic backgrounds, those with disabilities, parents, carers and members of the LGBT+ community. Please let us know if we can provide accommodations to ensure your full participation in the application process.

Salary £40,000 - £45,000 depending on experience.

Some of our other fantastic benefits

• Potential, discretionary annual bonus
• Generous pension scheme – up to 12% contribution from Nestle
• 12 flexible days on top of 25-day holiday entitlement
• A focus on personal development and growth

This is a full-time opportunity, but we are always open to discuss individual’s flexible working needs so please speak to us during the recruitment process on what this could look like.

We have an exciting opportunity for an exceptionalB2B Brand Managerto join the Nestlé Professional Food & Commercial team based in Gatwick. This role will report directly into the Senior Brand Manager for Savoury Food and will see you work on our exciting Savoury Food Brand MAGGI as we strive to deliver best in class marketing activities that support us to achieve our commercial objectives.

We take pride in championing inclusion and diversity. We proudly signed the Business in the Community Race at Work Charter, are committed to Disability Confidence, and have been recognised as a Times Top 50 Employer for gender equality for three consecutive years. Additionally, we are a headline partner of Diversity and Inclusion in grocer

A little bit about us

Nestlé Professional (“NP”) is our Business-to-Business food service arm, which specialises in the Out of Home solutions market. NP operates successfully in an enormous marketplace and is an ambitious growth driver for Nestlé. The team’s aim is to inspire growth in our partners, by providing branded, creative solutions that help our customers develop their business, ultimately driving footfall and increasing their profit.

In the Food & Commercial team we have created an exciting environment where we all feel we belong, we are the best we can be, and we win together. We want people to feel they can be themselves, dare greatly and believe their best is yet to come.

MAGGI is one of Nestlé’s most well-known global brands, established over 100 years ago. In UK there is a broad portfolio of ingredients and products from gravy and tomato sauces to coconut milk powder, providing support to chefs across the UK to serve up great good to their guests.

Marketing at Nestlé gives you experience of the full mix of disciplines, from generating brand strategy to executing annual plans, leading exciting innovation and renovation initiatives, creating engaging communications and working closely with our sales customer colleagues to engage our B2B customers. You’ll be working daily with cross-functional teams to make your plans come to life.

Your Impact

As aBrand Manageryou will help define the strategy and build long-term plans for key parts of the MAGGI portfolio, leading key strategic projects, end to end.You will support the Senior Brand Manager to manage all elements of the marketing mix ensuring brand equities are maintained and accelerated to achieve great results.

Key responsibilities of this role will include:

• Supporting the development of a clear brand strategy and long-term brand plans, ensuring all brand activities adhere to brand purpose & strategy.
• Delivering agreed sales & profit targets for the brands you support, working closely with our commercial teams.
• Developing a comprehensive understanding of UK Foodservice including media, trade, competition and customer/audience behaviour. Closely monitoring to identify marketing issues and opportunities, & ensure plans are maintained and adapted in a constantly changing, competitive FMCG environment.
• Developing strong data analytical skills to generate shopper & consumer insight and turn our strategies into actionable and executable initiatives.
• Supporting the development and implementation of marketing activity across all areas of themarketing mix, working collaboratively with external agencies where needed on elements such as creative development, media planning, advertising, digital (including social media platforms), consumer promotions, PR, sampling and Customer activation, working with Customer Activation Manager
• Constantly evaluating the effectiveness of marketing programmes & brand performance, adjusting plans in line with learnings.
• Working collaboratively with above-market, retail colleagues & broad cross-functional teams identify & deliver a strong innovation, and best in class product renovation, pipeline to drive growth.
• Collaborate internally with e-Business functions to ensure competitive advantage for MAGGI in the digital environment.
• Support the team in the delivery and development of key initiatives on the Savoury Food sustainability roadmap.
• Coordinate and supervise all packaging artwork changes and communication with print managers.
• Leading careful brand budget management of the PFME budgets.

Ingredients to make you successful?

To be successful in this role, you will either have some fantastic marketing experience under your belt whilst being very commercially astute.

You will be passionate, tenacious; results focused and enjoy working in a highly energetic and exciting environment. Acting as an ambassador for the brands, you will have strong project management and analytical skills whilst being a conscientious team player. Pro-activity and enthusiasm are essential elements for this role. You’ll also:

• Have the ability to influence at senior levels both internally and externally, locally & above market.
• Demonstrate strong presentation skills, targeting a wide audience from customers to internal stakeholders.
• Be able to run sizable projects and work streams from concept to delivery.
• Have prior knowledge of running multi-pronged communications programmes.
• Be able to demonstrate your experience of leading new product launches.

What you need to know

We will be considering candidates as they apply and we will occasionally close job advertisements early in the event we receive sufficient applicants, so please don’t delay in submitting your application.

At Nestlé, our values are rooted in respect and we believe that embracing diversity and fostering an inclusive environment allows everyone to reach their full potential and drives innovative thinking. We strongly encourage applications from individuals of all gender identities, ethnic backgrounds, those with disabilities, parents, carers and members of the LGBT+ community. Please let us know if we can provide accommodations to ensure your full participation in the application process.