Brand Manager

Thesleff Group; City of Westminster; On-site; GBP 60,000 - 90,000; Full time

Benefits offered by this job

Private Medical Insurance

28 days annual leave

Pension Scheme

Career progression within a rapidlyexp

Study support

50% discount across our restaurants

Ongoing learning and professional dev

Collaborative, creative culture

Opportunity to work with London’s top

Job summary

Thesleff Group is seeking an exceptional Brand Manager to join London-based marketing. You will shape and activate brands across restaurants and bars, strengthening identity and guest engagement.

Work closely with the Marketing Director to lead campaigns, support openings and promote commercial performance within a fast-paced hospitality group.

Qualifications

• Minimum 5 years in marketing or brand management, hospitality focus preferred.
• 2–3 years in Brand/Marketing Manager or similar role.
• Experience leading multi-site or multi-brand campaigns.
• Strong brand positioning, identity and storytelling skills.
• Excellent project management and organisational abilities.

Responsibilities

• Develop and implement annual brand plans and marketing strategies across the portfolio.
• Act as brand guardian for positioning, tone of voice and visual identity.
• Plan and evaluate integrated campaigns across digital, social, PR and print.
• Collaborate with Social Media, Digital Marketing and PR to ensure consistent messaging.
• Support openings, launches, seasonal campaigns and promotional activity.
• Shape brand positioning, storytelling and creative direction for concepts.
• Manage relationships with agencies, photographers, designers and suppliers.
• Oversee production of marketing collateral, menus and brand assets.
• Manage budgets and ensure return on investment.
• Analyze campaign performance and report on key metrics.
• Conduct market analysis to identify trends and opportunities.

Skills

Brand management

Campaign planning

Multi-site campaigns

Brand positioning

Digital marketing

Project management

Communication

Tools

Marketing analytics tools

Job description

Brand Manager – Restaurant Group

Thesleff Group – London. Office Based with Ocassional Site Visits.

Thesleff Group is looking for an exceptional Brand Manager to join our growing Marketing team and play a key role in shaping the future of one of London's most exciting hospitality groups.

This is an outstanding opportunity for an experienced Brand Manager who combines creativity with commercial thinking. Working closely with the Marketing Director, you will help lead the development, positioning and activation of our brands across a portfolio of award-winning restaurants and bars, strengthening brand identity, increasing guest engagement and supporting commercial performance.

Our portfolio includes Los Mochis Notting Hill, Los Mochis London City, Sale e Pepe, Sale e Pepe Mare, MA/NA Mayfair, Viajante87 and several exciting new concepts currently in development.

What We Offer

• Private Medical Insurance
• 10 days fully paid sick leave
• 28 days annual leave
• Pension Scheme
• Career progression within a rapidly expanding hospitality group
• Salary sacrifice
• Study support
• 50% discount across our restaurants when dining with family and friends
• Ongoing learning and professional development
• A collaborative, creative and people-focused culture
• The opportunity to work with some of London's most recognised hospitality brands

The Role

As Brand Manager, you will be responsible for helping shape, develop and protect the identity of our brands while delivering creative campaigns and initiatives that increase awareness, strengthen guest engagement and support revenue growth across the Group.

You will collaborate closely with operational teams, creative partners and the wider marketing department to ensure every guest touchpoint reflects the quality, creativity and personality of each brand.

The successful Brand Manager will thrive in a fast-paced hospitality environment, balancing strategic brand thinking with hands‑on campaign delivery and execution.

Key Responsibilities

• Develop and implement annual brand plans and marketing strategies across the Group's portfolio.
• Act as a brand guardian, ensuring clear and consistent positioning, tone of voice and visual identity across all guest touchpoints.
• Plan, deliver and evaluate integrated brand campaigns across digital, social, PR and print.
• Work closely with the Social Media Manager, Digital Marketing Manager and PR team to deliver consistent and engaging brand messaging.
• Support new restaurant openings, concept launches, seasonal campaigns and promotional activity.
• Help develop brand positioning, storytelling and creative direction for existing and new concepts.
• Manage relationships with external agencies, photographers, designers and creative suppliers.
• Oversee the production of marketing collateral, menus, POS materials and brand assets.
• Manage agreed marketing and brand budgets, ensuring strong return on investment.
• Analyse campaign and brand performance and produce regular reports using key marketing metrics.
• Conduct competitor and market analysis to identify trends and new opportunities within the hospitality sector.
• Ensure brand consistency across the entire guest journey, both online and offline.
• Organise photoshoots, content creation, brand activations and promotional events.
• Work closely with restaurant management teams to support local marketing initiatives while maintaining overall brand standards.

About You

You will ideally have:

• At least 5 years' experience within marketing or brand management, ideally within hospitality, lifestyle, luxury or a similarly guest-focused industry.
• 2–3 years' experience in a Brand Manager, Marketing Manager or similar role.
• Experience managing multi-site or multi-brand campaigns.
• A strong understanding of brand positioning, identity and storytelling.
• Excellent project management and organisational skills.
• Strong understanding of digital marketing, social media and content strategy.
• Experience using marketing analytics and reporting tools.
• Outstanding written and verbal communication skills.
• The ability to manage multiple priorities in a fast-paced environment.
• A strong creative eye and attention to detail.
• A genuine passion for restaurants, hospitality and creating memorable guest experiences.

Why Join Thesleff Group?

Thesleff Group is one of London's fastest-growing premium hospitality businesses. We are passionate about creating extraordinary guest experiences through exceptional food, world-class service and distinctive brands.

As our new Brand Manager, you will have the opportunity to play an important role in shaping and developing some of the capital's most exciting restaurant concepts, while helping to bring new brands and ideas to life.

Please note: Applicants must have the current right to live and work in the UK.

Our Commitment to Diversity & Inclusion

At Thesleff Group, we are committed to building diverse teams and creating an inclusive workplace where everyone feels respected, valued and able to thrive. We welcome applications from people of all backgrounds, identities and experiences. Employment decisions are based on skills, experience and potential, ensuring equal opportunities for all.