Brand Manager

WeAreAspire; City Of London; On-site; GBP 54,000 - 66,000; Full time

Benefits offered by this job

Private medical insurance

Sick leave

Annual leave

Pension scheme

Salary sacrifice options

Study support

Learning and development

Career progression

Restaurant discounts

Job summary

We Are Aspire Ltd in Mayfair, London, is seeking a Brand Manager to shape and protect the identity of its luxury hospitality brands. You will lead campaigns across digital, social media, PR, print and guest touchpoints, working with restaurant teams and external partners to ensure consistent positioning and memorable guest experiences.

Reporting to the Chief Marketing Officer, you will balance strategic brand development with hands-on delivery, support new openings and concept launches, and

Qualifications

• Five years' experience in marketing or brand management, ideally in hospitality or luxury sectors.
• Experience managing campaigns across multiple brands or locations.
• Strong understanding of brand positioning, identity and storytelling.
• Excellent project management and organisational skills.

Responsibilities

• Develop and implement annual brand plans and marketing strategies across a portfolio of hospitality brands.
• Act as a brand guardian with consistent positioning and tone of voice across all touchpoints.
• Plan, deliver and evaluate integrated campaigns across digital, social media, PR and print.
• Collaborate with restaurant teams and external partners to ensure cohesive brand messaging.
• Support openings, concept launches, seasonal campaigns and promotional activity.
• Manage brand assets, marketing collateral and budgets, ensuring ROI.
• Analyse campaign performance and produce reports using marketing metrics.
• Conduct market research to identify trends and opportunities.

Skills

Brand management

Marketing

Digital marketing

Content strategy

Project management

Brand storytelling

Hospitality industry knowledge

Analytics

Tools

Marketing analytics tools

Job description

Brand Manager - Luxury Hospitality Group

Location: Mayfair, London
Salary: Up to £60,000
Working pattern: Full-time, onsite

Please note that this is an office-based position in Mayfair and is not a remote or hybrid role.

The Opportunity

A fast-growing premium hospitality group is looking for an experienced Brand Manager to join its head office team and help shape the future of its portfolio of restaurants and bars.

This is an exciting opportunity for someone who combines creative brand thinking with strong commercial awareness. Working closely with the Chief Marketing Officer, you will support the development, positioning and activation of several distinctive hospitality brands, helping to increase awareness, strengthen guest engagement and drive commercial performance.

You will work across established venues and new concepts, giving you the opportunity to influence brands at different stages of their growth.

The Role

As Brand Manager, you will help shape, develop and protect the identity of the group's brands while delivering creative campaigns and initiatives across digital, social media, PR, print and physical guest touchpoints.

You will collaborate with restaurant teams, creative partners and the wider marketing department to ensure every interaction reflects the quality, personality and positioning of each brand.

The successful candidate will be comfortable working in a fast-paced hospitality environment and able to balance strategic brand development with hands-on campaign delivery.

Key Responsibilities

• Develop and implement annual brand plans and marketing strategies across a portfolio of restaurant and bar brands.

• Act as a brand guardian, ensuring consistent positioning, tone of voice and visual identity across every guest touchpoint.

• Plan, deliver and evaluate integrated campaigns across digital, social media, PR and print.

• Work closely with social media, digital marketing and PR teams to deliver consistent and engaging brand messaging.

• Support new restaurant openings, concept launches, seasonal campaigns and promotional activity.

• Help develop the positioning, storytelling and creative direction of existing and new concepts.

• Manage relationships with agencies, photographers, designers and other creative suppliers.

• Oversee the production of marketing collateral, menus, point-of-sale materials and brand assets.

• Manage agreed marketing budgets and ensure activity delivers a strong return on investment.

• Analyse campaign and brand performance, producing regular reports using relevant marketing metrics.

• Conduct competitor and market research to identify hospitality trends and new opportunities.

• Maintain brand consistency across the full online and offline guest journey.

• Organise photoshoots, content production, brand activations and promotional events.

• Work closely with restaurant management teams on local marketing initiatives while maintaining wider brand standards.

About You

You will ideally have:

• At least five years' experience in marketing or brand management, ideally within hospitality, luxury, lifestyle or another guest-focused industry.

• Two to three years' experience as a Brand Manager, Marketing Manager or in a comparable role.

• Experience managing campaigns across multiple brands or locations.

• A strong understanding of brand positioning, identity and storytelling.

• Excellent project management and organisational skills.

• A good understanding of digital marketing, social media and content strategy.

• Experience using marketing analytics and reporting tools.

• Strong written and verbal communication skills.

• The ability to manage several priorities in a fast-paced environment.

• A strong creative eye and excellent attention to detail.

• A genuine interest in restaurants, hospitality and creating memorable guest experiences.

What's on Offer

• Salary of up to £60,000.

• Private medical insurance.

• 10 days' fully paid sick leave.

• 28 days' annual leave.

• Pension scheme.

• Salary sacrifice options.

• Study support.

• Ongoing learning and professional development.

• Career progression within a rapidly expanding hospitality group.

• 50% discount across the group's restaurants when dining with family and friends.

• A collaborative, creative and people-focused culture.

• The opportunity to influence the development of established hospitality brands and bring new concepts to life.

Applicants must have the current right to live and work in the UK.

The employer is committed to creating a diverse and inclusive workplace where everyone feels respected, valued and able to thrive. Applications are welcomed from people of all backgrounds, identities and experiences.

We Are Aspire Ltd are a Disability Confident Committed employer