Brand Leader, Devices EMEA, Fire TV, Kindle, Fire Tablets

Amazon; London; On-site; GBP 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a dynamic Marketing Leader to spearhead innovative campaigns for their Fire TV, Kindle, and Fire Tablets. This role involves shaping brand vision and driving marketing strategies across diverse markets. The ideal candidate will blend analytical prowess with creative thinking, influencing cross-functional teams to deliver impactful marketing initiatives. With a focus on customer insights and market trends, you will play a pivotal role in enhancing brand awareness and driving purchase intent. If you thrive in a fast-paced, entrepreneurial environment and are passionate about marketing, this opportunity is perfect for you.

Qualifications

• Proven track record in delivering high-value marketing campaigns.
• Solid understanding of customer segmentation in digital media.

Responsibilities

• Lead strategic marketing initiatives for Fire TV, Kindle, and Fire Tablets.
• Conceive marketing strategies and manage campaign effectiveness.

Skills

Data-driven decision making

Cross-functional marketing programs

Customer dynamics understanding

Analytical skills

Marketing strategy development

Influencing skills

Education

Experience in marketing

Experience in marketing research

Tools

SQL

Analytical tools

Job description

Brand Leader, Devices EMEA, Fire TV, Kindle, Fire Tablets

Job ID: 2881885 | Amazon EU SARL (UK Branch)

The EU Fire TV, Kindle and Fire Tablets teams are seeking a talented, creative, and dynamic Marketing Leader, with a proven track record in delivering high value marketing campaigns for innovative products. This is a unique opportunity to play a key role in building our Brand Vision for three devices categories at a pivotal point in shaping their future. The EMEA Brand Lead will lead the strategic marketing initiatives which will write the next chapter of our brands in Europe.

Key job responsibilities

This marketing leader will be the dotted line lead for three PL Brand Managers. They will run the marketing planning process, lead on writing robust briefs, ensure best practice on campaign and media management, and manage our measurement and continuous improvement. They will conceive and propose marketing strategies and concepts, considering differences between countries. They will guide the brand team on customer insight, country nuances, streamlining our marketing objectives and overall successful delivery. In this role you will be expected to flex both your analytical and business judgement skills and your creative muscles: you should be as comfortable with the marketing science as you are with the marketing art, demonstrating your ability to appropriately use one to inform the other. The successful candidate will need to deliver big ideas to drive awareness through to purchase intent.

The right person for this role will have experience with online and offline marketing, making data-driven decisions, and influencing others. They should have a solid understanding of customer dynamics and segmentation in the digital media, commerce, advertising, mobile and high-tech industries. They should have a good understanding of the online advertising landscape, as well as more traditional channels. They must be able to work at the strategic level (generating bold and innovative ideas for growth) while addressing potential business challenges, diving deep and digging up insights. Flexibility, organizational skills and the ability to prioritize and influence in a changing business environment will also be key. Our team culture is goal-oriented, collaborative and driven to achieve results. We seek an individual who is motivated by a fast-paced and highly entrepreneurial environment.

A day in the life

Own the strategic input briefing process for the Fire TV, Tablets and Kindle Mass and Brand campaigns, working with the PL Brand Managers to deliver innovative, relevant and data driven demand driving initiatives. Be the EU champion and voice of the EU customer commissioning and reviewing relevant research to help us properly understand the customer needs. Deeply understand and articulate the target customer; fully understanding new and competitive products, trends, and opportunities. Create and present high-quality documents and presentations to senior leadership both inside and outside the company. Understand, interpret and build on the learnings from all of our methods and systems for measuring and monitoring marketing effectiveness, including brand awareness, brand equity, and sales results. Create cooperative acquisition marketing programs with leading partners.

BASIC QUALIFICATIONS

- Experience communicating results to senior leadership
- Experience building, executing and scaling cross-functional marketing programs
- Experience in professional non-internship marketing
- Experience in marketing or marketing research
- Experience using data and metrics to measure impact and determine improvements

PREFERRED QUALIFICATIONS

- Experience using any of SQL or other analytical tools for conducting data analysis
- Experience with customer segmentation, profiling, and targeting

Amazon is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We value your passion to discover, invent, simplify and build. Protecting your privacy and the security of your data is a longstanding top priority for Amazon. Please consult our Privacy Notice (https://www.amazon.jobs/en/privacy_page) to know more about how we collect, use and transfer the personal data of our candidates.

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.

Posted: April 1, 2025 (Updated about 5 hours ago)