Brand Image Architect — Store Elevation & Training

Ralph Lauren; Bicester; On-site; GBP 26,000 - 38,000; Full time

Job summary

Ralph Lauren Corporation is seeking a Store Visual Merchandiser to elevate brand presentation across stores, balancing art and commerce while leading in-store training and coaching for the sales team.

The role requires 3 cycles of VM experience in apparel, strong analytical skills, and the ability to travel to multiple store locations, including evenings. You will report to the Brand Image team and collaborate with Store and Line Managers to deliver exceptional customer journeys.

Qualifications

• 3 full strategic cycles of VM experience within the apparel industry.
• Analytical and problem-solving capabilities.
• Agile visual merchandiser.
• Demonstrate leadership skills.
• Proficient trainer delivering engagement & education to teams.
• Ability to travel to multiple store locations and work evenings/night shifts as needed.

Responsibilities

• Plan space and floorplans and collaborate with Store and Line Manager to gain sign off.
• Manage and implement seasonal change-over including; windows, deco, rigging, styling, fixtures, wall bays.
• Ensure the store reflects the latest product presentation guidelines.
• Enhance the customer journey in store, balancing art and commerce with local market implications.
• Ensure fixtures, deco, rigging and signage are fit for purpose and report anything damaged.
• Support Brand and Marketing with creative elevation for events in store and centre takeovers.
• Deliver SVR’s for key seasonal installs with alignment on content, timing and audience.
• Be brand aware and protect our brand equity externally in the Region.
• Conduct weekly floor walks with Store Manager and review inventory and performance.

Skills

Brand image

VM experience

Analytical skills

Leadership

Training delivery

Job description

Ralph Lauren Corporation is seeking a Store Visual Merchandiser to elevate brand presentation across stores, balancing art and commerce while leading in-store training and coaching for the sales team.

The role requires 3 cycles of VM experience in apparel, strong analytical skills, and the ability to travel to multiple store locations, including evenings. You will report to the Brand Image team and collaborate with Store and Line Managers to deliver exceptional customer journeys.