Brand & Growth Lead — Specialty Coffee

Lawrence Recruitment; Greater London; On-site; GBP 90,000 - 130,000; Full time

Benefits offered by this job

5% to 8% Pension Contribution

Enhanced Parental Leave

Job summary

Lawrence Recruitment is seeking an exceptional Head of Marketing for a highly respected speciality coffee brand. You will own the brand’s look, tone and storytelling, guiding a small team to bring campaigns and product launches to life across channels.

With around 50 coffee launches per year, you will shape creative concepts, lead paid media strategy and drive performance while aligning marketing with wholesale, e-commerce and operations. A strategic, hands-on leader is needed to grow the brand.

Qualifications

• Brand leadership with strong creative direction
• Commercial marketing experience balancing brand and acquisition
• Campaign planning, execution and measurement
• Digital and paid media experience
• Team leadership and development of a small multidisciplinary team
• Comfortable working in a fast-paced consumer environment
• Food, drink or hospitality background beneficial
• Curiosity and a passion to become an expert in coffee

Responsibilities

• Own the Brand & Creative Direction: protect evolving brand positioning, tone of voice and visual identity across all touchpoints.
• Bring Campaigns & Product Launches to Life: lead campaigns for new product launches, seasonal moments and brand initiatives.
• Build Brilliant Product Storytelling: translate a fast-moving pipeline (50 launches per year) into compelling stories that drive discovery and purchase.
• Drive Marketing Performance: own metrics across acquisition, conversion, retention and AOV; optimize paid-media investment.
• Own the Marketing Calendar: structure and coordinate launches across e-commerce, wholesale, education and events.
• Connect Marketing with the Business: work with Coffee Buying, E-Commerce, Wholesale and Operations to ensure relevance and execution.
• Lead & Develop the Marketing Team: lead a 5-person team across e-commerce, content and product; set priorities and develop the people.

Job description

Lawrence Recruitment is seeking an exceptional Head of Marketing for a highly respected speciality coffee brand. You will own the brand’s look, tone and storytelling, guiding a small team to bring campaigns and product launches to life across channels.

With around 50 coffee launches per year, you will shape creative concepts, lead paid media strategy and drive performance while aligning marketing with wholesale, e-commerce and operations. A strategic, hands-on leader is needed to grow the brand.