Brand Growth Lead — Hybrid (Leeds)

Reed; Leeds; Hybrid; GBP 30,000 - 50,000; Full time

Benefits offered by this job

Company benefits

Job summary

Reed is seeking a Brand Manager for a fast-growing consumer brand based in Leeds. Hybrid role, with 3 days in the office and 2 days at home, responsible for shaping the brand strategy and ensuring consistent messaging across all consumer touchpoints.

You will lead integrated campaigns across digital, social, retail and PR, manage the full product launch lifecycle from concept to market, and mentor one direct report, reporting to the Marketing Director.

Qualifications

• Experience in Brand Manager or Product Marketing in consumer goods.
• Experience in consumer, FMCG or personal care sectors.
• Experience leading at least one direct report.
• Strong brand strategy and campaign management.
• Ability to translate data into actionable insights.
• Excellent communication with stakeholders.

Responsibilities

• Develop and execute brand strategies to drive awareness, engagement, and revenue growth.
• Lead integrated marketing campaigns across digital, social, retail, and PR.
• Manage full product launch lifecycle from concept to market.
• Analyze market trends and consumer insights to identify growth opportunities.
• Collaborate with sales, product development, and external agencies.
• Monitor campaign ROI and optimize performance.
• Mentor and develop one direct report.
• Ensure brand consistency across all touchpoints.
• Oversee marketing budgets and spend.

Skills

Brand management

Campaign planning

Market analysis

Stakeholder management

People leadership

Education

Degree in Marketing or related

Job description

Reed is seeking a Brand Manager for a fast-growing consumer brand based in Leeds. Hybrid role, with 3 days in the office and 2 days at home, responsible for shaping the brand strategy and ensuring consistent messaging across all consumer touchpoints.

You will lead integrated campaigns across digital, social, retail and PR, manage the full product launch lifecycle from concept to market, and mentor one direct report, reporting to the Marketing Director.