Brand Executive

MCS Group; Dungannon; On-site; GBP 28,000 - 36,000; Full time

Job summary

MCS Group are recruiting a Brand Executive for a leading manufacturer in the Cookstown area. You will work with the Senior Marketing team to plan, deliver and execute brand initiatives and integrated marketing campaigns.

This role requires a dynamic marketing professional with B2B experience, capable of managing campaigns, creating compelling content, and coordinating with internal teams and external agencies. A strong focus on CRM, email marketing and social media is essential.

Qualifications

• Bachelor's degree in Marketing or related discipline.
• Recent experience in marketing or brand-focused role, ideally in manufacturing or construction.
• Demonstrable experience managing social media channels and coordinating campaigns.
• Knowledge of CRM platforms and email marketing tools.
• Ability to grasp technical information and communicate clearly and engagingly.

Responsibilities

• Support the development and delivery of integrated brand and marketing campaigns aligned with commercial objectives.
• Develop creative concepts, messaging and visual content from idea to final implementation.
• Coordinate video and CGI projects including briefs, scripts, production and editing.
• Develop technical and promotional literature, coordinating copywriting, photography, design, production and distribution.
• Support advertising campaigns, including messaging, creative approval and media placement.
• Organise and coordinate events, exhibitions and promotional displays.
• Develop and manage social media channels with content planning.
• Support PPC campaigns across Google Ads, Display and remarketing channels.
• Plan and coordinate email marketing and alert activity.
• Support product launch strategies and ongoing product marketing.
• Utilise CRM to enhance customer communications.
• Manage external agencies and suppliers to meet budgets and deadlines.

Skills

Brand management

Social media

Project management

Communication skills

Interpersonal skills

Education

Bachelor's degree in Marketing

Tools

CRM platforms

Email marketing tools

Job description

Brand Executive

Cookstown (Fully Office Based)
Competitive Salary

MCS are delighted to be working with a leading manufacture who are looking for an experienced and creative Brand Executive to join their team.

Working alongside the Senior Marketing team, you will support the planning, delivery and execution of key brand initiatives and integrated marketing campaigns. You will take ownership of specific projects and activities, ensuring they are delivered on time, within budget and to a consistently high standard.

This is an exciting opportunity for a dynamic marketing professional with B2B experience and an understanding of the construction or manufacturing sector to make a real impact within a growing business.

Key Responsibilities

• Support the development and delivery of integrated brand and marketing campaigns aligned with commercial objectives.
• Develop creative concepts, messaging and visual content from initial idea through to final implementation.
• Coordinate video and CGI projects, including briefs, storyboards, scripts, production and editing.
• Develop technical and promotional literature, coordinating copywriting, photography, design, production and distribution.
• Support advertising campaigns, including messaging, creative approval and media placement.
• Organise and coordinate events, exhibitions and promotional displays.
• Develop and manage appropriate social media channels, including content planning and messaging.
• Support PPC campaigns across Google Ads, Display and remarketing channels.
• Plan and coordinate email marketing and e-alert activity.
• Support effective product launch strategies and ongoing product marketing activity.
• Ensure effective use of CRM systems to enhance customer and consumer communications.
• Manage external agencies and suppliers across creative, PR and digital activity, ensuring projects are delivered to agreed budgets, deadlines and standards.

Essential Criteria

• Bachelor's degree in Marketing, Business or a related discipline.
• Recent relevant experience in a marketing or brand-focused role, ideally within the manufacturing or construction sector.
• Demonstrable experience managing social media channels and coordinating marketing campaigns.
• Knowledge and practical experience of CRM platforms and email marketing tools.
• Ability to understand technical information and communicate it in a clear, engaging and accessible way.
• Strong project management and organisational skills, with the ability to prioritise and manage a varied workload.
• Excellent written and verbal communication skills.
• Strong interpersonal skills and the ability to work effectively with internal teams, customers, agencies and suppliers.
• A passionate, proactive and hardworking approach, with a strong attention to detail.

MCS Group is committed to Equality, Diversity, and Inclusion for all, being the first recruitment agency in NI to achieve Bronze Diversity Mark accreditation, if you have a disability which means you require a reasonable adjustment to be considered at any stage of the recruitment process, please contact us and we will endeavour to facilitate the request.